Lesson Objective:
To create and place your ad in 5 ezines and start writing your own article to submit to the
50 ezines by outlining your topic.
Skills Needed:
· Basic email
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Today is a big day – I hope you’re excited – we’re going to start doing some more
promotion!
Part 1 - Advertising in Ezines
An inexpensive way to reach a lot of people is to place ads in ezines. You can advertise
in ezines with huge circulations more and pay as little as a few bucks. It’s a really great
deal for the circulation you get.
And another great thing about advertising is ezines is that you can submit an ad today and
have it run in just a day or two and start making money.
2 days ago (on Day 13) you should have selected 5 potential ezines to run ads in. If you
didn’t contact those ezine editors about advertising guidelines, please do that now before
continuing with this section.
You’ll start off running classified ads in the ezines. If you can afford a top sponsorship –
that’ll usually give you better results. But go with what you can afford.
Most ezines will tell you what their requirements are for advertising. Usually you’ll get
5-6 lines, 60-65 characters per line and some other instructions (most times your link
does not count as a line).
Take out your Overture titles and descriptions and use those to help you create a few
classified ezine ads. They’ll be pretty close. Here’s a sample ad I’ve used with success…
===========================================================
===> Create A Sales Letter in Less Than 3 Minutes?
You can now! Just Fill In A Few Blanks And PRESTO...You’ve
Just Created A Powerful, Moneymaking Sales Letter –
*Without* Writing! Stop Writing Sales Letters The Hard Way!
Check out: http://www.instantsalesletters.com/ezine
Notice the “/ezine” after my URL – this is done for tracking purposes. You need to
realize that every ad you run should be tracked for performance and results or you’ll have
no idea what’s working and what’s not.
Let’s talk about tracking briefly…
If you sprung for your own affiliate program/software you’re in luck – because this
makes tracking incredibly easy. You’ll just set-up a new affiliate id# for every advertising
campaign you run. This should keep track of clicks and more importantly, sales.
Okay, but maybe you didn’t invest in a full affiliate system – don’t worry – I have
options for you too.
You should use some kind of ad tracking system to see how effective your ads
actually are and so you can compare one against another to find the “best” ad.
Here are a few of the better ones:
1. NitroStats – Nitro Stats gives a whole host of useful tools for webmasters
including tracking systems. Instead of advertising your URL you will be posting a
link that looks similar to this: http://www.roibot.com/r.cgi?R49498_campaign.
Then when people click on this link your tracker will count their clicks and then
direct them to your desired site.
This tool is used by many of today’s top marketers because of the power and
flexibility it offers!
2. Marketer’s Choice – integrates an ad tracking software system with shopping
cart and autoresponders. Will let you trace individual sales and total sales
volume to a specific ad – very powerful!
3. Click Tracker – a FREE script that runs in your cgi bin. Will require knowledge
of installing scripts in order to use it.
The one big downfall with just using free or stand-alone click tracking programs is that
you don’t have the sales data to go along with it.
You can track this data, however, if you use one of NitroStat’s ad trackers that comes
with your monthly fee, or if you use Marketer’s Choice, which integrates the shopping
cart data with the ad tracker.
Regardless of which way you choose to go, once you have written your ads and gotten
your click tracking software in place, go ahead and submit your ads to the 5 ezines.
Part 2 - Starting your Ezine Article
Okay, now that you’ve got your Ezine advertising squared away – I also want to think
about another aspect of Ezine marketing…and that is getting free publicity by submitting
articles.
This is how I generate thousands of dollars in free advertising every month (and you can
too!).
Not only will you get great results, but you’ll start getting known as the expert and
authority on your subject.
Using this exact information I’m going to share with you I’ve been published in Ezines
like DEMC, Eboz, SalesDoctors, WebPro News etc. and millions of people have read my
articles.
Sounds pretty good, right?
There’s tons of Ezines out there and they all need content… and you can be one of the
people that gives them content.
By giving them the content, you’ll find there is a kind of a quid pro quo relationship
where you get to stick this little box (called a “resource box”) at the end of your article in
exchange for your content – and this is how you get “paid”!
People who click on the link in your resource box will visit your site!
Your article doesn’t have to be a literary masterpiece – I’ve seen tons of articles that were
simple “10 secrets to….”. And for each of the 10 points there were 2-4 sentences.
Ideally, your article should be 500-1000 thousand words. That’s nothing. In fact, you
should easily use any of your existing information and use that as an article.
Right now… start brainstorming 5 ideas and start outlining your ezine article.
Today’s Assignment:
1. Submit 3-5 ezine ads (depending on your budget). Be sure each one of them has a
separate tracking code.
2. Come up with 5 potential ideas for ezine articles and start to outline them.
Today’s Resources:
Click Tracking / Ad Tracking Programs
NitroStats – Roibot.com gives a whole host of useful tools for webmasters including
tracking systems.
Marketer’s Choice – integrates an ad tracking software system with shopping cart and
autoresponders. Will let you trace individual sales and sales volume to a specific ad!
Publicity through Ezine Articles
“Turn Words Into Traffic” – Jim Edward’s world-famous system for generating a ton
of traffic through ezine articles and more!
See “Budget Cruncher” on the next page
“Budget Cruncher”!
Click Tracking Programs
Click Tracker – a FREE script that runs in your cgi-bin. Will require
knowledge of installing scripts in order to use it.
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