Day 33 (Friday) - Survey customers about new product ideas

Lesson Objective:

To survey your existing customers and opt-in subscribers about products and services
they’d be interested in buying in the near future.

Skills Needed:
· Basic Email
· Basic Word Processing



Today’s Lesson:

Well here we are…Day 33! We’ve come a long way together!

First off, please congratulate yourself! You deserve a big hand for doing what most
people don’t do…and that is, sticking with a plan.


I hope by now you’ve already started to experience the joy of waking up to find money
waiting for you in your inbox. Nice feeling, right?


Of course, it might not be a fortune waiting for you – but it’s a start…and more
importantly, you know how to do it for yourself.

Our last course of action is going to be looking for additional products or services you
can provide to your customers.


Did you know that it is 5x easier to sell to an existing customer than a new one? It’s true.
So that’s why, I want to show you how you exploit this for your profit.

There’s really no rocket science to getting very rich selling a product or service. Simply
put, if you have what people WANT they’ll be jumping over themselves to give you their
money.

So then the $64,000 question is “what do they want?”


Well, how about we ask them?

I don’t think you need to guess what your customers want – let them tell you and then
you can create it and sell it to them.


Pretty easy, right? You bet!

All you need to do is send out a simple questionnaire asking your customers to rank
several potential projects and which ones they’d like to see.


Here’s an example from a questionnaire I sent out:



* * *

Which of the following possible new products/services would
interest you most. Please rank in order from 1 to 5 (1 being most
useful and 5 being least useful to you):

__ Sales letter critique with a professional direct response
copywriter.

__ Membership site where you can ask top $250.00+/hour experts
in personal development and wealth creation any question you like
every month. Plus interact with other success-minded individuals.

__ 30 day, step-by-step blueprint to creating online profits for
any business or service.

__ Monthly copywriting analysis and break down of successful web
sites with the brains behind the sites.

__ Conversations with millionaires. Interviews of exactly how
real people are really accomplishing what they want in life.


__ Other

* * *

As you see, it’s really quite simple. I just add up all the answers and then I can decide
which project I want to pursue next.

People are pretty anxious to give you their help…if you ask – so go ahead and let them
help you by telling you what they want to buy.

Now, to get people to answer your questionnaire I suggest giving them an incentive. An
ebook or special report works great for this.

Today’s Assignment:


1. Come up with several new project ideas and let your customers decide what they
want to buy next from you.

2. Email it out to your customers asking for their help and offer them some kind of
incentive to answer.

Today’s Resources:

One Minute Poll – an incredibly easy and effective way to conduct polls online for ANY
size business… super easy to use and very affordable.

Zoomerang – create surveys and access results in real time.

E-Form - Email and web forms for surveys, collecting and updating databases and cool
survey reports. Ask anybody, any question, by email or web and place answers in your
database. Automatically produces and publishes html reports too.