Day 9 (Tuesday) - Write your autoresponder sequence and install it on your site

Lesson Objective:

To write up your autoresponder messages and install them in your autoresponder.

Skills Needed:
· Basic Surfing
· Basic Word Processing



Today’s Lesson:

Welcome to Day 9 – today we’re going to continue working on our autoresponder
sequence. For illustrations, I’m going to use an example of a “mini course” but these
ideas apply equally well to anything you put on your autoresponder sequence.

Personally, I would like to see you have a minimum of 3 contacts written by the end of
today.


If that’s not possible, then get it done within the next few days – but get it done!
Remember, this is work you only have to do one time and then it works on autopilot.

I set-up a sequence of 3 contacts spaced 2 days apart. So people would get part 1 of their
mini-course immediately. Then part II – 2 days later and part III – 2 days after that.


One of the easiest ways to come up with content for this autoresponder is simply to
“recycle” existing content.


Here’s what I mean…


When I created my 3-part mini course on direct mail – I simply took an existing article I
wrote and divided into 3 segments.


Easy!


You can do the exact same thing by taking an excerpt from your book or newsletter. Or,
if you’ve written articles – simply break them up into several parts like I did.

Think about any existing content you can take and rework it. Keep thinking until you
come up with a few possibilities!


Another almost painless way to get this done is brainstorm the 10 biggest mistakes (or 7
if you can’t do 10) customers making buying your type of product or service.


It doesn’t have to be long, in fact, a couple of paragraphs under each mistake and you’re
in business.

Now let me give you a few more tips for creating your autoresponder sequence.


When message #1 comes you want to immediately identify they’ve requested it and what
they are getting. Something like this:


* * *

Subject: {first name} – your free report you requested

Hi {first name},

Thank you for requesting the free report... "{Title}"

Inside this report you'll discover the secrets to {benefit
or secrets you’re sharing}. So let's get started...

==========================================
"{7 Little-Known Secrets to xxxx}"

By {Your Name}

==========================================

* * *
Next, when you’re closing day 1 – give people something to look forward to and also a
reminder to pass along your information. Something like this:

* * *
Now just by using these first 2 secrets you'll be way ahead
of any of competitors...but wait, there's still more!

NEXT -- Emailed to you in 2 days will be 'Part II' of
this special report on {your topic}. Find out:

Secret #3 – {name of secret}

{Give benefit of learning this here}


Secret #4 – {name of secret}
{Give benefit of learning this here}

=======================================
And Still Coming Up In A Few Days:
=======================================

Secret #5 – {name of secret}

Secret #6 – {name of secret}

Secret #7 – {name of secret}

See you on 2 days for part II!

All the best,
{Your Name}
{http://www.yoursite.com}
{mailto:youremail@yourISP.com}


P.S. If you have a friend who would benefit from this report,
please pass this on. Or they can get their own copy
by sending a blank e-mail to...

{mailto:autoresponderemail@ISP.com}

* * *

On the second installment you should again jog people’s memories and remind them
about the report. Here’s a simple way:

* * *

Subject: {first name} – Here’s part II of the free report you requested

Hello Again {first name},

It's time for Part II of your free report... "{Title}"

I hope that you have been considering how to use the first few
secrets you were presented in the first installment.

And now let's keep going...

==========================================
"{7 Little-Known Secrets to xxxx}" Part II

By {Your Name}

==========================================

* * *

And once again let them know what they should expect on the next installment.

Also, please don’t forget to include some kind of advertisement (you can put several)
inside your follow-up messages for your product or service. That’s the whole point,
right?

Now, I want to show exactly how easy it is to set-up your autoresponder sequence. I’m
going to show you the control panel from Aweber – here’s how it works.

Once you login – select which list you’d like to manage.

Then click on the top “messages” tab.

If this is your first time accessing the account it will let you create message #1 (this is the
first message that your subscribers will see)
You can use all types of personalization and neat features like automatic date insertion,
etc. with the pull down menu “personalization fields”. Aweber will also check your saved
message against Spam Assassin’s filters to make sure your message gets through. It’ll
show which spots are trouble so you can correct it.
For the next messages you can set the interval times that you want them to hit after the
previous message.
That’s about it. There’s really nothing else left except your assignment for today (I bet
you already guessed what it was)…

Today’s Assignment:

1. Create a 3-part (at least) autoresponder sequence system and load it into
whichever autoresponder system you are using.

Maybe your content is only long enough for 2 days – don’t worry. The same thing
happened to me on the autoresponder sequence for a new project called “Get Fit While
You Sit”.

I broke up the information into 2 days and then on the 3rd day I gave people an
unexpected bonus – a free healthy recipe. This was good because it put people into a
habit of hearing from my client and secondly, it was an unexpected free bonus.

Today’s Resources:

Complete and comprehensive resource about autoresponders that make money! You get
an entire swipe file filled with tons of winning examples (and more)
WebAdMagic

Simple fill-in-the-blank autoresponder templates for just about any situation or any
business
Instant Autoresponders

Recommended Autoresponder Services:
A Weber

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