Day 30 (Tuesday) - Send out your endorsement email

Lesson Objective:

To send out your endorsement email letter to the house list you have built up over the last
month.

Skills Needed:
· Basic Email



Today’s Lesson:

Congratulate yourself – we’re already on Day 30…sending out your endorsed email!

Today’s lesson will be very profitable.

Today, we’re simply going to get your endorsed email from yesterday and send it out the
door to bring in some dough.

Believe it or not – email marketing is pretty simple when you do it right.

Before we go any further, I want to give you some information on opt-in email marketing
so you get this straight.



The Truth About “Opt-in” and “Permission” Email Marketing


If you’ve been on the Net for anytime, I’m sure you’ve heard of “spam”.


That’s the name for unsolicited commercial email… mostly the kind of “get rich quick”
and “send me a dollar” pyramid schemes that find their way into your inbox.

Many short-term minded marketers feel that since email is practically free they can send
out thousands and thousands of emails hoping for a handful of sales while dealing with
the risks involved.


We don’t think that’s a good idea.

You see, there is a big difference between permission email marketing and spamming.
I’m not talking about using software that can harvest emails addresses from the Web or
even those CD-roms with “30 million email addresses” floating around. The fact is,
without getting permission, you are just sending out spam and that will land you in some
big trouble.


I’ve seen sites shutdown, ISP’s cancelled and people basically being “blackballed” from
the Internet community.

Trust me, it’s not pretty.


In fact, there is legislation pending that makes spamming illegal. So not only will you
have all kinds of angry prospects – but you could also end up with severe legal penalties
against you.

Why would you want to put yourself through any of that?


There’s no point because getting permission is easy once you start using the strategies
we’re revealing here, plus it produces far better results.

Okay, with that said, let’s get to work finishing your endorsement email.


We’ve already discussed editing on Day 11 for your sales letter (and it’s really the same
process – just a little easier).

Your endorsement email’s only job is to get your recipient over to your affiliate link with
a predisposed idea to buy the product.


I’ve seen some endorsement email work with just a few paragraphs while others are 15-
20 paragraphs. You don’t want to really sell in the email – just “pre-sell” and lay the
groundwork for the sales process on the referring site to do the work for you.


If you’ve done a good job with this pre-sell you can easily see 5%, 10% even as high
20% conversion rates once they get to the website.

Before your email goes out – here are a couple simple points that are often overlooked:

· Make sure the link in your email is “clickable”. That means links should start
with http://www.yoursite.com and an email link should start with:
mailto:email@isp.com

· Make sure your “from” field is something people on your list will recognize,
such as your name or your business name.

· Did you include a way to people to remove themselves and unsubscribe from
your list?

· Do all the links work? Did you double-check?

· Is there a “spam” disclaimer? This basically comes at the end and says…

“This email is never sent unsolicited. You or someone claiming to be you
subscribed to this list using this email address [email]. If you wish to
unsubscribe please see below.”

Today’s Assignment:


1. Edit your email at least twice and read it aloud to yourself. Be sure it is formatted
correctly. Hard return before 65 characters so it wraps correctly.

2. Send out your endorsed email to your opt-in and customer list (you can slightly
change the opening for each group). Best days to mail seem to be Tue, Wed and
Thursday for sending out emails.

By the way - if you started this program on Monday (Day 1) – today would
be a Tuesday... a perfect day to mail!