Day 22 (Monday) - Send your JV Approach letter, check ezine performance, run a “stand alone” ezine ad

Lesson Objective:

To send out your JV approach letter using your mail or fax automation program and take
the top 2 performing ezine ads you ran and run a “stand alone” ad in at least one of them.

Skills Needed:
· Basic Surfing
· Basic Email



Today’s Lesson:



Part 1 – Send out your JV approach letters

My calendar says Day 22 – if you’re on the right page then today we’re going to focus on
contacting joint venture partners and reinvesting our profits (hopefully) from our first
round of ezine ads.


Okay, first things first, you should take your joint venture approach letter and send it out
to all the potential joint venture partners you found.


The same way we did an email merge to ezine editors is the same way you can use your
email program Group-Mail) or you can just individually send out emails (the free way).


If you choose to go the fax or snail mail approach then you would send your letters out
that way.

STOP! Before you send out the letter – check and double-check it one last time for typos
or anything strange.

Part 2 – Run a “stand alone” ezine ad

Next, we’re going to evaluate how our ezine ads did from last week (Day 15).

By now, those ezine ads should have run and you should have some conversion numbers.


It’s important to track these ads all the way through to the sale if you can.


So let’s do some quick calculations on the ads.

· Which ezines made money?
· Which ezines got the most response – the least?

For the 2 ezines that made the most money we’re going to expand our advertising effort
and reinvest our profits (don’t go spending your money on pizzas just yet) ;-)


That means if you ran a classified ad before – move up to a sponsorship ad or even a
stand alone “solo ad” if they offer it. A “solo” ad means you are the only advertiser in the
entire ezine!


Also, you should be looking for 3-4 more ezines you can advertise in.


Just reinvest your profits into more and bigger advertising. Simple enough?

Once again you should turn to your ezine advertising resources we discussed last week.
The best ones in my book are Top Ezine Ads and Directory of Ezines.

Also, be sure to use new tracking codes on each of the new ads because you will notice
responses still trickling in on the others. Don’t mix your results… always use a fresh
tracking code for each ad.

It’s important to note here that if your ads didn’t end up making you a profit, you should
try another variation and start small with a classified ezine ad again.


Then you start the process all over again of:


1. Run a small ad
2. Find an ad that produces
3. Find an ezine with a responsive audience
4. Reinvest your profits in buying bigger and better ezine advertising based on the
positive results you’ve produced so far!

Today’s Assignment:

1. Send out your joint venture proposal letter to your list of potential JV prospects.

2. Take the 2 top performing ezines you’ve found and invest in a bigger ad.

3. Take your profits from your ezine ads on Day 15 and look for 2-3 additional
places to advertise, starting small again.

Note: if you didn’t make a profit from any ezine ad – you should change your ad
and start from the beginning with small ads again.