Day 20 (Saturday) - Write your JV approach letter

Lesson Objective:

To write up your approach letter to potential Joint Venture (JV) partners and have at least
2 friends or colleagues take a look at it.

Skills Needed:
· Imagination
· Basic Email
· Basic Word Processing



Today’s Lesson:



Part 1 - Let’s get ready to work some “win-win” JV deals!

In addition to finding top positioned sites you should contact lucrative Joint Venture
partners in your market (your affiliate software makes setting up these Joint Ventures a
piece of cake).

If you’re familiar with your market – you’ll typically know who the top players are.


Before you approach them make sure your numbers look good.


Also, instead of just contacting them via email, you might want to contact them by fax,
mail or phone.


Typically, the more a person is involved with the Internet the less likely they may be to
answer your email… or they’ll have their emails filtered and never see your email.


There are lots of ‘nuts’ who contact these top marketers every week for “deals”, so you
want to make sure you stand out as a legitimate business owner.


Regardless of whether you send out your letter via snail-mail / fax / email, be sure to
focus on them, their needs and their goals.

Here are some tips:
· Let the potential JV partner know how you found them (Are you a customer? Did
you read an article by them? Surfed to their site?).

· Let them know who you are and a little bit on your background / business etc.

· Is your product/service a proven winner? If so, you should tell them and give
specific figures to back you up (if it’s not proven, why are you contacting them?).

· What % can you offer them – extrapolate that into exact dollar figures.

Example: For each ebook they sell they make $15.00. With the size of their list
they ought to be able to sell 500 and that means $7,500 in their pocket.

· Who else is endorsing your product? Mention them by name, especially if it is
someone famous or known in their circles.

· How will the sales be monitored (3rd party affiliate software, in-house, real-time
access for them)?

· Can you give them a free trial, preview, password of what you are selling?
It is *highly recommended* that you give them a sample of what you sell. It
makes them much more likely to work with you.

· How can they contact you to discuss further?


Write your letter in a short concise way that will get attention without appearing too
pushy.




Part 2 – Find 2 or 3 more discussion forums

Find at least two more discussion forums where you can post responses to people’s
questions.

Today’s Assignment:

1. Write the first draft of your joint venture introduction letter. Have 2 colleagues
look over it and get their reaction and feedback.

2. Check-up on your web site’s “critical numbers” again. How do they look? Is your
conversion rate weak or good?

3. Try to find 2-3 more forums that you can bookmark. If you have time, answer 1 or
2 questions inside the forums you’ve already located.

Today’s Resources:

Instant Sales Letters - sample joint venture letters inside this package that will
absolutely knock your socks off!

Instant JV Letters – here’s a resource filled with nothing but JV letters. Nice help when
you can’t come up with the right approach.