To write a letter to your own “house list” to endorse another product and make money!
Skills Needed:
· Basic Word Processing
Today’s Lesson:
Okay today – I’m going to show you the secret to where the really “big money” comes
into play!
If you’ve read any marketing manuals you’ve probably heard about your “backend”
being the source of all your major profits in the business. Well, it’s true! Your most
expensive cost ever is going to be getting that initial customer to buy from your web site.
Stop and think about what I just said there!
Whenever you make an initial transaction with someone new there is always that fear of
being ripped off, or not getting exactly what was promised, or being dissatisfied -
whatever the case may be.
The easiest way to increase your revenues each and every month is simply going back to
your same customers and offering new products and services.
Most people completely neglect their current customers and only focus on driving more
and more new customers into the door. (Wrong!)
Each and every month (at least) my customers will get a pitch from me for something
else and it doesn’t have to be a product that I create, even though I’m pretty prolific at
creating products.
It can be a joint venture deal or affiliate program I endorse.
And that’s exactly what we’re going to talk about today… creating an endorsement
email.
This is the opposite side of the coin of looking for joint ventures (now you’re the one
endorsing the other person).
In your research I’m sure you’ve uncovered some products/services that would be a good
fit for your new customers – well here’s your chance to profit from that research.
If the product you’re interested in endorsing has an affiliate program – it’s a total no-
brainer to get going. Just sign up for their affiliate program and then start crafting a
simple email that explains how you found the product and why they should get it.
Here’s a sample endorsement email I’ve sent that should give you some ideas:
*******
[[firstname]] - 3 minutes to greater joy, wealth and
happiness?
Hi [[firstname]]
I stumbled across something unusual recently....
And as a valued Instant Sales Letter member I wanted to let
you know about it.
A few months ago I met a man named John Harricharan at a
seminar, who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should
see my stack of reading material to get to and I'm actually
a quick reader.)
But as luck would have it, I was going away on my honeymoon
one week after this seminar and I decided to bring some
'lighter' reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising,
but once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
His manuscript combined every success principle I've ever
been taught and wraps it all up into one succinct exercise
called a "Power Pause". And the best part is it only takes
just 3 minutes and 3 steps to achieve.
Yep! Only 3 minutes!
The truth is, I constantly find myself applying John's
simple (yet extremely powerful) "Power Pause" principles in
my life now and I feel like there is no problem or situation
I can't conquer. (Frankly - I'm not one of those spiritual
'walk on hot coals' type of guys - but this stuff really has
had a profound effect on my life.)
What's more, other top marketers like Declan Dunn, Jonathan
Mizel, Monique Harris, Joe Vitale and Marlon Sanders all
vouch for John's material (he even has an endorsement from
famed Deepak Chopra, MD).
It's amazing to think there are only 3 steps to solving
almost any problem you'll ever deal with (money, happiness,
relationship, you name it). And John assures me that it
works for anyone willing to give it a try.
The only thing you need to give this information a shot, is
an open mind. Open enough to take a chance on yourself and
the material contained in the "PowerPause". (Actually, you
don't even need to take a chance because his proven material
is backed by a 100% unconditional, guarantee -- so you
really can't lose!)
Do yourself a favor and check out this valuable information
by clicking the link below:
Power Pause
You'll be glad you did!
Yanik Silver
P.S. Could there really be 3 steps to happiness, joy, wealth
and getting almost anything you really want in your life? I
couldn't believe it either until I applied the "Power Pause"
material myself here: Power Pause
* * *
Now, let me point something out to here.
As you see I don’t tell the whole story in the email. I tell just enough to get people
excited and wanted to find out more about this resource.
Also, this is an affiliate link so I do get paid when people buy however I will never, ever
recommend a product unless I’ve purchased it and used myself.
You should make that a principal in your endorsements also because that way people
know that you don’t simply endorse everything.
Trust me, I’ve purchased tons of Internet marketing information and there hasn’t been
anything that has impressed me more than Jonathan’s stuff.
So this email I send out is totally true and sincere.
Also, it’s important when sending out emails to restate your relationship and tell them
how they got on your list.
Be sure there is some anti-spam disclaimer and also a simple way to unsubscribe.
Today’s Assignment:
1. Craft an endorsed email. Write from the heart and tell a story (see the article
below). This is just your rough draft.
Today’s Resources:
Million Dollar Emails - Collection of winning emails from the top Internet marketers
and eCommerce leaders. Just $19. An incredible value! In fact, there’s a whole section on
endorsement emails, customer emails, new customer emails, etc. etc.
WebAdMagic - Complete and comprehensive resource about autoresponders that make
money! You get an entire swipe file filled with tons of winning examples (and more)
Feature Article
=============================================================
The Art of Creating Hypnotic Emails: How To Get Your Emails Opened, Read, and
Responded To
By Yanik Silver, instantsalesletters.com
==============================================================
The power of email marketing is truly the "killer app" of the Internet. Personally, I’ve
witnessed some incredible results from my own email marketing campaigns:
$ $9,188.00 in profits in 72 hours
$ $15,558.81 in less than 3 weeks
$ $15,400.00 in 14 days
And if you read on, I’ll share with you 2 little-known factors to achieving results like this
in your own email marketing campaigns. I call it my “one-two knockout punch”!
The first thing you have to realize is what I’m about to share has been around *way*
before the Internet. The simple truth is that people don’t change and if you understand
human psychology you can make lots and lots of money online.
Your first job is get your email opened. Now, I’m going to make an assumption here;
That you are only using your own opt-in list, I don’t have enough room here to tell why
you should – so please just trust me.
Now, according to eMarketer.com, Americans get an average of 15.2 email messages a
day and that number continues to rise. That means unless your email’s subject line is
compelling – your message will wind up in the trash faster than you can blink!
One of the best ways to create a persuasive subject line is to incorporate curiosity.
Here are a few examples of powerful subject lines:
Hi
Open this before 7:15 p.m
When you receive something like this in your email box, it’s very hard not to take a peek
and open it up. Remember this is very important, your subject line is like a kamikaze
bomber, and its only job is to get your email opened.
----------------
Side note: Every part of your email has to have a job to do and the body of your email is
no different. I’ve had the most success sending out a small ‘teaser’ in the email and then
directed them to a web site for full details and to close the sale.
---------------
Okay, so now what?
Once you got your prospect to open the email, you had better grab their attention and
keep them reading. Frankly, the absolute best way in the world I know is to use a story.
From the ancient times to current day - stories continue to hold readers and listeners
spellbound. There is nothing better than a good story. It works almost like magic. You
can give people information and motivate using stories without having the barriers that
come up normally. This is a seldom used copywriting technique that work wonders
in email.
Here are a few examples I’ve successfully used:
* * *
Hi
I stumbled across something unusual recently....
And as a valued subscriber I wanted to let you know about it.
A few months ago I met a man named John Harricharan at a seminar,
who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should see
my stack of reading material to get to and I'm actually a quick
reader.)
But as luck would have it, I was going away on my honeymoon one
week after this seminar and I decided to bring some 'lighter'
reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising, but
once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
(copy continues)…
* * *
* * *
Dear [[firstname]],
Will you help me settle an argument (and win a bet)?
It's between my friend Markus Allen and me.
Here's the deal - I've been bugging Mark to update his
Postcard marketing book for almost a year now. (Mark wrote
"How to Market with Postcards" a couple years ago and it
was the bible for postcard marketing - but now it's out of
print and needed revising). I kept telling him that my
customers would love to find out all his little-known
secrets to low cost postcard marketing.
He would shake his head no and reply that people are only
interested in Web marketing or email marketing today.
I didn't think so. So we made a small wager.
(copy continues)…
* * *
I guarantee by simply using this proven “one-two knockout punch”, I just illustrated,
you'll see your next email campaign produce incredible results. Get ready to
click…send…and make money!
(c) 2001 Surefire Marketing, Inc. All rights reserved.
* * * * *
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