Lesson Objective:
To explain the various ways the autoresponder can be used; to look at various “real-
world” examples; and to start creating your autoresponder follow-up sequence.
Skills Needed:
· Imagination
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Welcome to week 2 of your 33 day journey to online profits!
This week we’re going to lay the groundwork for your online marketing – starting with a
secondary response on your site.
When people leave my sites I want to have a mechanism in place that will capture their
email addresses so I can follow-up.
Even if you've got a killer sales letter that is getting a 5% conversion you still have 95%
of your visitors leaving!
Why not create a way to make money from that majority as well?
I'll explain all of this in a moment.
First, you need to think about your secondary response mechanism. What is the
secondary objective of your site?
If you said "capture emails" – you’re right!
This is building your 'opt-in' list (and this gives you the ability to make money on
demand).
In order to capture the email addresses I suggest a free report or training course
sequenced over several days delivered via email autoresponder.
You don't need to use a report or training course as your secondary response. You can
just have people subscribe to updates from you, or download a free excerpt, etc.
Or maybe you're doing an online newsletter; just provide a "light" version every month to
opt-in subscribers where you heavily edit down your real content.
Really, the possibilities are endless but you need to provide enough compelling value that
visitors will part with their email address.
Using A Sequential Email Autoresponder
It's like having little follow-up robots working for your 24/7. And your prospects don't
slip through the cracks.
The company I use charges me something only $19.95/month and they have lots of cool
things in their system that makes them the best value for your money.
· They let you personalize your messages.
· They let you use actual dates in your message (so instead of saving 2 days ago
you requested our information - it says on Saturday you requested our
information).
· You can do complete broadcasts of your email list (as many times as you like no
matter how big your list gets)
· You can import/export names
· You get unlimited messages.
· You can use their tracking features to track sales all the way through from opt-in
to final sale.
· You get unlimited campaigns. So you can have 1 account and run 10 different
sequences for 10 different sites if you like.
· They have actual live customer support you can call or get a direct response from
via email.
· Mail delivery is a very real problem and these guys are one of the best when it
comes to working hand-in-hand with ISPs (including AOL) to make sure their
servers are not black-listed and your mail actually gets through.
All in all - I think they've got a really good system.
You can find them here
Okay, so let me get back to our secondary response.
I use a 3-part 'mini course' on direct mail called: "7 Direct Mail Secrets Guaranteed To
Create A Stampede of New Business!"
I deliver it in 3 parts spread 2 days apart. So I get to contact a prospect 3 times in a matter
of a few days. I give them lots of good information and I also deliver a little
"commercial" promoting my Instant Sales Letters.
To get a good grasp on exactly how these autoresponder sequences work I suggest you
fire up your browser and join me for a little mini tour.
You’ll see how some sites use “popup” boxes when you leave or when you enter. Others
just ask for your information on the actual web page.
Take a look at these sites for great examples of autoresponder sequences that have made
people a lot of money:
Amazing Formula – sign up for the weekly marketing tip
Aweber - sign up for their free “test drive”
Today’s Assignment:
1. Pay attention to web sites that use autoresponders. Create a new folder in your
email box with samples of follow up emails.
2. Think about how you are going to use an autoresponder. Are you going to give
away a free course? Report? Industry updates? Etc.
Today’s Resources:
Complete and comprehensive resource about autoresponders that make money! You get
an entire swipe file filled with tons of winning examples (and more)
WebAdMagic
Simple fill-in-the-blank autoresponder templates for just about any situation or any
business
Instant Autoresponders
Recommended Autoresponder Services:
Aweber
Get Response
Popup Windows:
FREE! PopUp Generator - provides a complete PC software package to create
various pop-up's to use on your website. A "must have" if you are serious
about using popup windows to make money!
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