AdSense as a Monetization Model

AdSense is Google’s program which allows you to sell space on your
website to host other people’s advertisements. Hosting AdSense ads
on your website or blog is completely 100% free to you as the host
and a great way to earn some money.


How do you earn money with Google’s AdSense? Simple, every time
someone clicks on an AdSense ad on your blog Google pays you.
Someone clicking on your ad is called “click through.” Your visitor is
clicking through your webpage to another webpage via the AdSense
link on your website. Google pays you for these click through visitors
because their advertising has successfully reached a visitor on your
blog. You get paid because you agreed to host the ads and you
provided good content which got a targeted ad and a resulting click on
that ad.

AdSense is a very popular way to monetize a blog because it is simple
to set-up and use, especially on a blog which is hosted by Blogger.
Why? The answer to that is simple; Google owns both Blogger and
AdSense so the two have been programmed to work very well
together. Google wants you to host their AdSense ads on your blog so
they have made it very easy for you to ad the ad blocks, and has
made it simple to make them look great and blend in with the theme
of your blog as well. They understand this makes for a higher click
through ratio and want to help work with you to earn as much revenue
for both of you as possible.


AdSense is also very popular because it makes you money without you
having to go out and find your own advertisers for your site. Imagine
all of the work you would have to go through to find other businesses
to advertise their products that would interest your specific visitors on
your website. Rather than you having to go out and find other
companies to advertise on your website Google brings them there for
you to advertise on your site. This saves you loads of time and has
the potential to make you loads of cash in the process. It also brings
your blog some seriously high quality advertisers. Most all of the
biggest companies in the world advertise through Google!


AdSense is intuitive, meaning that it reads your website or blog and
then chooses ads which are relevant to the content it has found. This
means that if you have a blog on cats, then AdSense will not put ads
about working at home on your blog. The AdSense ads are great
because they will be relevant to your topic and content which means
you have a better chance of your readers clicking on them.


How AdSense works is that if, for example, you have a blog about
dogs, AdSense will place ads for things like pet supplies, dog training
and other relevant goods and services likely to get the visitors of your
blog to click on them. You will not see ads on a dog themed website
for irrelevant things like weight loss products or make tons of money
at home stuffing envelopes schemes. The ads will fit the topics you
are writing about.


What additionally makes AdSense ads great is that they can be made
to blend in with the theme and look of your website or blog. This
makes them less “ad” looking and they genuinely look like a totally
natural part of your blog. While visitors to your website or blog don’t
want to see blatant advertisements, they see the AdSense ads more
as a part of your content or other links. This is good for two reasons.
Number one, you do not want to appear to be trying to make money
from your readers of your blog. Number two, your blog does not end
up cluttered looking with a bunch of very obvious looking
advertisements. You do not want your visitors to see a bunch of
billboard type ads but rather ads which blend in with both your blogs
colors and topic. AdSense does this very well and by using Blogger to
host your blog the process is very simple.


AdSense does not allow you to select the specific ads which appear on
your site, but it does an amazing job of keeping them in line with the
content on your site. AdSense also allows you to exclude ads from
your direct competitors on your website if for some reason they
happen to appear on your site. If for example you have a blog on
which you sell your own goat cheese, the last thing you want in
advertising is your competitor who also sells goat cheese coming up on
the ads. Google understands this and allows you to easily exclude
those ads from your AdSense ads. This is done on the AdSense
console and we will cover that later in this eBook.