The “Settings” tab in Blogger allows you to control the Basic Settings,
Publishing, Formatting, Comments, Archiving, Site Feed, E-mail and
Permissions on your blog. It is here where you can change the title of your blog, make a description of your blog and make most other changes which surround the way
your blog acts for both you and your visitors.
You will want to make sure to enter a description here for your blog
that is very heavy in keywords. If your blog is about goats, then you
need to make sure your description talks about goats, hooves, milking,
farming, etc… Use anything and everything you can think of to load
your description with keywords. This will help your ranking with the
search engines and your AdSense ads to optimize their best. Take full
advantage of your blog’s description field.
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