META Tags

META Tags, or simply referred to as “tags,” are small hidden pieces of
code which tell the search engines what your blog is about. Basically
tags are just a listing of keywords which your visitors don’t see but the
search engine’s indexers do. Tags are used to help the search engines
index a website better without being visible and distracting to your
readers.

If for instance you have a blog on photography, then you might want
to add a group of tags such as: photography, photo, photography
studio, pictures, prints, portrait, camera, film, etc… You want your
tags to stick to your specific topic of your blog, but you also want to
include all the possible words someone could search on and find your
blog. These tags help get your blog indexed for all of the words
included in the tags.


Unlike other blogging software, Blogger does not contain an easy way
to add tags to your blog. Some blog formats do, Blogger happens to
be one which doesn’t. However, it is possible to generate tags for
your Blogger blog by using another website and then cutting and
pasting a bit of code into your template. (Similar to what we did for
AdSense.) It is very simple and free to do. And it is advisable that
you do put tags on your blog posts. Anything which will help with your
search engine optimization you should spend the time and make sure
you do it.


Some popular tag sites include de.licio.us and www.technorati.com.
Signing-up for either site is very simple and free. Once you have
registered then you can generate the tag code for your Blogger blog
and simply paste it into your blog template.


Once you have the code you will want to paste it into your template by
going to your blog’s template. First back up your blog’s template just
in case you do not like the changes, and then paste the tag code after
the place in your template which says:



<$BlogMetaData$>


By pasting your tag code here, each time you post a message to your
blog the search engines also get a copy of all of your tagged keywords
added on to the bottom of it. Even if for some reason your blog post
doesn’t mention your keywords the tags will! This means that if you
have a blog on Christmas but you choose to talk about your family
pets in your post, the indexers will still get Christmas as one of your
keywords, because they get it from the tags.