Where do the Ads Come From?

It is logical that at this point you might be wondering where the
advertisements Google puts on your site come from. Google has
another program called AdWords where businesses and individuals can
pay to advertise their websites via AdSense. These companies and
individuals are assured by doing this that the websites their
advertisements end up on will be relevant to the goods and services
which they want to sell. Just as AdSense saves you time in looking for
advertisers for your site, AdWords saves a lot of time, energy and
money for those businesses who want to advertise on relevant sites
without having to go out themselves and search for the sites to host
their ads.

Using the AdWords program, businesses and individuals buy AdSense
advertisements in large blocks by bidding on them. Generally a
business will pay for 500-1000 ads at a time. Based on their specified
keywords, a business allows AdSense to put their ads on sites which
would likely interest people who would be their potential customers.


For the example above of the chicken blog, if you were a hatchery, or
a supplier of chicken accessories, then you would want ads placed on
blogs such as the above one for chickens. This is exactly what
AdWords and AdSense do. And, they do it very well for both the
advertiser and the host of the ads. The hatchery wants to find chicken
lovers and the blog about chickens is the place it can easily find them.
The blog wants ads which will appeal to chicken lovers, and the
hatchery is one of those ads.


Just as AdSense can be a good way to make money from advertising,
AdWords can be a good way to advertise your business or even your
own blog! If you are looking at driving targeted traffic to a website
what better way than to use AdWords where it will place ads on similar
websites to yours? There simply is no easier way. If you have a blog
on a unique topic and are struggling to bring it traffic, you can buy
AdWords advertising and your blog link will show up on similar sites to
yours, and this will bring you added traffic. From this added traffic
you will get more clicks on your AdSense ads and will likely make
more money from those than you paid to advertise with AdWords.