The Meat of Your Messages

For the meat of your messages, or the actual content, I have to first
suggest that you stick to writing your own blog posts. Some bloggers
do purchase large batches of articles written on a single topic, and
then post them to their blog each day as if they had written them
themselves. There are a few flaws with doing it this way. You will
never get good quality content unless you pay a decent price for it,
which sort of defeats the purpose of having a blog you want to make
money with. And, you just plain cannot connect with your readers and
give your blog that personal feel it needs to have if you are just
posting pre-written articles to it. Writing decent content really and
truly does not take a lot of time, but it is well worth the effort for the
returns you will receive. Even if you post less often than you would
like, or with shorter posts, that is still better than an impersonal blog
of cheap purchased content.


Your blog message posts do not need to be long. Trying to aim for
posts which are about 300-400 words is probably ideal. Even a simple
paragraph or two every few days is enough writing if that is all the
time or writing ability you have. The most important thing is that you
post regularly and try to engage your readers with your writing style
and content. Make your readers want to come back and “visit” with
you each and every day! Even if all you can muster on a given day is
what is going on in your life and why you haven’t posted anything on
the topic of your blog that day or week.


So, what do you write? An example of good content would be a
product review. If you have a blog on horses you might want to do a
review on the new hoof cleaner you just bought. By mentioning a
specific product you will find that AdSense gives your blog ads which
are similar to the product you are reviewing. This helps you to get
clicks because the ads blend in to your content and if they are
positioned in the right place on your blog can look like personal
product recommendations from you. Other horse lovers will read your
post and then either click on a link to go buy the same hoof cleaner
you mentioned, or they will use your Google for Search box and buy
one through that. Either option will result in income for you from
Google. Simple.


Other good content is anything which educates or entertains your
reader. If you have a blog on horses you might want to talk about
their care, their health, or even their personality. You might want to
entertain your readers with stories of your personal horses or a review
of the best horse movie you have seen. Think of your blog like
television. Some programs educate while others simply entertain.
Either type of show serves its purpose, and both have advertising that
goes along with their content. All television stations offer a variety of
programming so that they can appeal to the largest viewing audience
as possible. And, we as viewers put up with the ads because we know
that without them we would not have our favorite shows available to
watch.


Another way you can get good content for your blog is allow people
with a similar blog topic, or website owners offering similar goods and
services, to “guest” blog on your blog. This allows you to have great
and relevant content on your blog which you did not have to take the
time to personally write. You can also offer to guest blog on their
blogs in exchange for a link back to your own blog.


If you really cannot write or have little interest in writing your blog,
then you can always hire someone to do your blog posts for you.
However, if you do choose to go this route you will want to find
someone who writes well, with English as their native language if you
have an English blog, and someone who is very knowledgeable about
the topic of your blog. You will want to work closely with them to
make sure that they care about your blog and your readers as you do.
Read what they post on your blog each day and decide if that is what
you want your blog to be about.


Finding freelance writers who want to blog for you is not hard to do.
There are several websites where you can post a “writer wanted”
message and come up with suitable candidates to post to your blog on
a regular basis.