Formatting Your Posted Messages

Start your posted messages off right by using a title which matches
both the content of your post and the overall topic of your blog.
Suppose for a moment you have a blog about your pet cat named
Felix. Your cat did something funny this weekend so you want to write
about it on your blog to share with your readers. Your main goal on
your monetized blog is to have your AdSense ads show up to be about
cats so they blend in with your blogs topic. Rather than use an
ambiguous title like “My Weekend Adventure” use something more
specific like “My Weekend Adventure with Felix My Pet Cat.”


By using just “My Weekend Adventure” as your title, AdSense is liable
to return you ads for things like weekend vacations and other topics
which are not of interest to your cat blog readers. By including the
word “cat” in your title, and even using the word “pet” too, you are
much more likely to get ads about cat products which are much more
relevant to your blog. You are also much more likely to come up in
search results when people are searching for “cat” or “pet” related
websites in search engines.


You also want to have a link to each of your blog messages. This is
the field directly below your title in Blogger. A good rule of thumb
online is that any type of link is always a good thing. The more links a
website has the higher the search engine ranking of the site. Good
search engine ranking equals more of those natural visitors to your
site and thus more clicks on your AdSense ads. (We will talk about
links in detail in Chapter 9 of this eBook.)


To start off the text sections of your post always take the time to re-
type your title in bold type. Below this second title, which of course
has good key words for AdSense and search engine optimization,
follow up with the actual text of your post message.


Within your message text itself you will also want to try and use as
many of your keywords as possible. Mention “cat” and “pet” multiple
times where it makes sense to do so if your blog is about pet cats.
However, do not add things into your posts simply for search engine
optimization and AdSense because it will irritate your readers. You
want to use your keywords but use them when it makes sense to do
so.


Another simple tip to help you write exciting looking posts, and ones in
which the search engines like, is to use a variety of formatting. If you
say something which has importance – use bold. Use larger text for
things like titles, subtitles and keywords. However, don’t irritate your
readers just to improve your rankings. Make your posts read well and
not look like you created them just for the rankings. If your posts are
distracting to read because of weird formatting or stuffing of keywords
in them then it will make your readers feel like you blog is just about
the income and search engine rankings rather than about their own
learning and entertainment. This will cause your readers to move on
to other blogs which are more about their learning and entertainment
and less about income for the blogger. Always remember that your
blog is not the only one on its chosen topic, but you can always strive
to be the best blog on that topic!


Think for a moment about your local television news broadcast. You
turn on the television to watch after a hard day at work and then you
found it to be 95% commercials. You would likely be very
disappointed and you would likely change the channel. You would feel
like there isn’t anything there for you and that the broadcast was all
about advertising revenue for the news station. Same thing for your
readers, they do not come to your blog to be targets for advertising.
They come to your blog because they feel a connection to you and an
interest in what you have to say. Provide them with the necessary ads
but give them the good content so they can tolerate the ads as well.