Search Engine Optimization

Once you have your blog established and are working to get the most
traffic to visit it as possible, you will invariably hear about search
engine optimization, or as it is commonly referred to - SEO. While
search engine optimization sounds pretty daunting, it really is a pretty
simple process to understand. Being mindful of SEO can bring your
blog more visitors, and thus generate more income for you by those
visitors clicking on your AdSense ads.


This eBook will cover the basics on SEO, but know that just like the
actual workings of a search engine; entire books can be written on the
topic! And, as an added frustration, the search engines do not release
exactly how they process their information and index. This means that
everyone trying to optimize their sites for the search engines is doing
a fair amount of guessing and trial and error to see what works for
them.


When looking for something specific online you invariably go to your
favorite search engine and put in the keywords to search for whatever
it is you are looking for. For example, if you want to buy a new golf
club you would likely go to www.google.com and type in “golf club” in
the search box.


Google, the search engine, would then return you a listing of probably
a million or more pages of possibilities. The first website you see on
the search results page is the page ranked #1 with Google; the second
result has the #2 ranking, and so on down the list. With search
engine optimization your main goal is to get to as near the top as
possible of the results pages when someone searches on the keywords
for your blog topic. You want to be on that first page of search engine
results.


When a visitor does a search through a search engine and then clicks
through to your site from there they are referred to as “natural” or
“organic” visitors. They got to your website by a “natural” search
engine search and not through another form of advertising you have
done. Search engine optimization is all about getting you the most
natural visitors to your site as possible. Why? Because these natural
visitors come to you without you doing any work and then click on
your AdSense ads. This gives you the best form of passive income
possible!


The key to good search engine optimization is getting the highest
ranking possible with the least amount of extra work on your part.
When someone searches Google for the keyword which is the topic of
your blog, you want your blog to show up on that first page of results,
nearest to the top as possible. While the search engines use very
complicated and secret algorithms to create their rankings, there are
some simple things you can do to help get your blog up nearer to the
top. You should be posting on your topic and often, building links,
using good keywords and keyword density, tagging your posts and
pinging regularly. Let’s take a moment and look at each of these
suggestions in more detail.