Lesson Objective:
To create and place your ad in 5 ezines and start writing your own article to submit to the
50 ezines by outlining your topic.
Skills Needed:
· Basic email
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Today is a big day – I hope you’re excited – we’re going to start doing some more
promotion!
Part 1 - Advertising in Ezines
An inexpensive way to reach a lot of people is to place ads in ezines. You can advertise
in ezines with huge circulations more and pay as little as a few bucks. It’s a really great
deal for the circulation you get.
And another great thing about advertising is ezines is that you can submit an ad today and
have it run in just a day or two and start making money.
2 days ago (on Day 13) you should have selected 5 potential ezines to run ads in. If you
didn’t contact those ezine editors about advertising guidelines, please do that now before
continuing with this section.
You’ll start off running classified ads in the ezines. If you can afford a top sponsorship –
that’ll usually give you better results. But go with what you can afford.
Most ezines will tell you what their requirements are for advertising. Usually you’ll get
5-6 lines, 60-65 characters per line and some other instructions (most times your link
does not count as a line).
Take out your Overture titles and descriptions and use those to help you create a few
classified ezine ads. They’ll be pretty close. Here’s a sample ad I’ve used with success…
===========================================================
===> Create A Sales Letter in Less Than 3 Minutes?
You can now! Just Fill In A Few Blanks And PRESTO...You’ve
Just Created A Powerful, Moneymaking Sales Letter –
*Without* Writing! Stop Writing Sales Letters The Hard Way!
Check out: http://www.instantsalesletters.com/ezine
Notice the “/ezine” after my URL – this is done for tracking purposes. You need to
realize that every ad you run should be tracked for performance and results or you’ll have
no idea what’s working and what’s not.
Let’s talk about tracking briefly…
If you sprung for your own affiliate program/software you’re in luck – because this
makes tracking incredibly easy. You’ll just set-up a new affiliate id# for every advertising
campaign you run. This should keep track of clicks and more importantly, sales.
Okay, but maybe you didn’t invest in a full affiliate system – don’t worry – I have
options for you too.
You should use some kind of ad tracking system to see how effective your ads
actually are and so you can compare one against another to find the “best” ad.
Here are a few of the better ones:
1. NitroStats – Nitro Stats gives a whole host of useful tools for webmasters
including tracking systems. Instead of advertising your URL you will be posting a
link that looks similar to this: http://www.roibot.com/r.cgi?R49498_campaign.
Then when people click on this link your tracker will count their clicks and then
direct them to your desired site.
This tool is used by many of today’s top marketers because of the power and
flexibility it offers!
2. Marketer’s Choice – integrates an ad tracking software system with shopping
cart and autoresponders. Will let you trace individual sales and total sales
volume to a specific ad – very powerful!
3. Click Tracker – a FREE script that runs in your cgi bin. Will require knowledge
of installing scripts in order to use it.
The one big downfall with just using free or stand-alone click tracking programs is that
you don’t have the sales data to go along with it.
You can track this data, however, if you use one of NitroStat’s ad trackers that comes
with your monthly fee, or if you use Marketer’s Choice, which integrates the shopping
cart data with the ad tracker.
Regardless of which way you choose to go, once you have written your ads and gotten
your click tracking software in place, go ahead and submit your ads to the 5 ezines.
Part 2 - Starting your Ezine Article
Okay, now that you’ve got your Ezine advertising squared away – I also want to think
about another aspect of Ezine marketing…and that is getting free publicity by submitting
articles.
This is how I generate thousands of dollars in free advertising every month (and you can
too!).
Not only will you get great results, but you’ll start getting known as the expert and
authority on your subject.
Using this exact information I’m going to share with you I’ve been published in Ezines
like DEMC, Eboz, SalesDoctors, WebPro News etc. and millions of people have read my
articles.
Sounds pretty good, right?
There’s tons of Ezines out there and they all need content… and you can be one of the
people that gives them content.
By giving them the content, you’ll find there is a kind of a quid pro quo relationship
where you get to stick this little box (called a “resource box”) at the end of your article in
exchange for your content – and this is how you get “paid”!
People who click on the link in your resource box will visit your site!
Your article doesn’t have to be a literary masterpiece – I’ve seen tons of articles that were
simple “10 secrets to….”. And for each of the 10 points there were 2-4 sentences.
Ideally, your article should be 500-1000 thousand words. That’s nothing. In fact, you
should easily use any of your existing information and use that as an article.
Right now… start brainstorming 5 ideas and start outlining your ezine article.
Today’s Assignment:
1. Submit 3-5 ezine ads (depending on your budget). Be sure each one of them has a
separate tracking code.
2. Come up with 5 potential ideas for ezine articles and start to outline them.
Today’s Resources:
Click Tracking / Ad Tracking Programs
NitroStats – Roibot.com gives a whole host of useful tools for webmasters including
tracking systems.
Marketer’s Choice – integrates an ad tracking software system with shopping cart and
autoresponders. Will let you trace individual sales and sales volume to a specific ad!
Publicity through Ezine Articles
“Turn Words Into Traffic” – Jim Edward’s world-famous system for generating a ton
of traffic through ezine articles and more!
See “Budget Cruncher” on the next page
“Budget Cruncher”!
Click Tracking Programs
Click Tracker – a FREE script that runs in your cgi-bin. Will require
knowledge of installing scripts in order to use it.
Wednesday, May 27, 2009
Day 14 (Sunday) - Ezine Marketing
Lesson Objective:
To start researching ezines targeting your niche market, identify 50 you can submit
articles to and 5 ezines where you can run an advertisement.
Skills Needed:
· Basic Surfing
· Basic Word Processing
NOTE: To save as much time as possible you should buy an email merge product
such as Group Mail.
Today’s Lesson:
Today, we’re going to start researching ezines for free publicity (you’ll be submitting
articles to them in a few days) and for buying advertising.
Ezines are those email newsletters you get in your inbox. At last count, I heard there were
something like 100,000 of them on all different topics.
As you are beginning your research, I suggest starting a simple spreadsheet with fields
like this:
Ezine name, editor’s name, editor’s email, circulations, advertising cost, accept articles
(Yes or No), comments
Now, here are some places you start your search for ezines – you’ll find most of these
directories are grouped by categories. (Though the paid ones are more extensive and
would be my recommendation if you can afford it):
Ezine Directory List:
John Labovitz's Ezine List (this one is good but it has not been updated past March 2000)
Top Ezine Ads (this one is really good but it costs a few bucks)
Top Ezine Ads
Directory of Ezines (this one is also really good but it costs a few bucks)
Directory of Ezines
Ezine-Universe
eZINESearch
Best Ezines
Today’s Assignment:
1. Find 20 – 50 Ezines that accept articles. You may need to email some of the ezine
editors asking if they accept articles. The paid directories will give you this
invaluable information.
2. Find 5 potential ezines you’d like to advertise in. Contact the editors for their
requirements. (Once again the paid ezine directories usually give you this
information.)
Today’s Resources:
Ezine Directories
Top Ezine Ads
Directory of Ezines
These are 2 important ezine directories that I use whenever I am looking for editors that
accept ezine articles or places to advertise in.
Email Merge Programs:
You’ll need to get some kind of email merge software so you can submit articles to ezine
editors or you can do it all yourself manually (if you have more time than money).
Group Mail - Group-mail is a mail merge software that works very well. I use it
personally and I’ve heard good things about it. It has both a free and paid version.
“Budget Cruncher”!
Email merge programs
Go to www.Downloads.com and look for free versions or free trials
of email merge software. Try searching for “email merge” first.
One that I found (which may or may not still be there as you check
this) is called G-Lock Easy Mail 4.0 – it is free to try and lets you do email merge. Plus
other nice features.
Submitting to Ezines
Your option here is simply to submit to each ezine by hand – there’s no way around it.
Almost “Halfway Point”
Summary
Lesson Objective:
As we head into what is approximately the second “half” of the “33 Days” program, lets
catch up on any assignments that have been overlooked or not quite finished.
Skills Needed:
· Basic Surfing
· Basic Email
· Basic HTML
· Basic FTP
· Basic Word Processing
Part 1 – Review
Before we move into the area of “surfing for ideas” and catching up on any unfinished
tasks, let’s review what we’ve done so far and put it all into perspective.
I think you’ll agree that we’ve covered a lot of ground quickly and you should feel proud
of yourself for making it this far! Give yourself a pat on the back!
Days 1 - 3
· You came up with your initial list of keywords, picked our Yahoo and Dmoz
categories and chose a domain name.
· You physically “set up shop” and obtained the tools for conducting business
online.
· You started the process of building our site by deciding on the “look and feel”
and designing a template page.
Day 4 - 6
· You began to write your sales letter and brainstormed headlines.
· You wrote out sales copy.
· You pulled the whole sales letter together into a powerful sales tool.
Day 7
· You added “meta-tags” and posted our site to our web hosting account.
· You created a folder in your web browser called “Possible JV Partners”.
· You found a number of sites to potentially partner with later.
Day 8-9
· You created your autoresponder sequence and installed it on our website.
Day 10
· You started laying the groundwork for getting traffic to your site with pay-
per-click search engines.
· You also focused and refined your list of keywords.
Day 11
· You finalized your sales letter and wrote better titles and descriptions for your
pay-per-click search engine links.
Day 12
· You submitted your site to Yahoo, Dmoz and the major search engines.
Day 13
· You identified 50 ezines to submit articles and 5 ezines to buy advertising.
You also obtained an email merge product such as Mail King.
And here we are on Day 14… see how much you have accomplished!
You should feel really good right now that you have come so far so fast.
Let’s keep the momentum going!
Part 2 – Surf for Ideas
“Surfing for ideas” is a technique I got from Jay Conrad Levinson, author of the Guerrilla
Marketing series of books.
A simple yet powerful technique, surfing for ideas means you start out in the search
engines, ezines, links pages, classified ads or anywhere else searching for your most
popular keyword phrases and click on other people’s sites.
Your purpose is to stay on top of what other people are doing online so you don’t miss
any trends on generating traffic, converting site visitors to leads, sales and more.
When you surf for ideas you should:
· Look for new and exciting ways other site owners are using technology –
especially readily available technology such as auto-responders, popup
windows and simple java scripts.
· Look for offers that get you excited and could get your customers excited too
– then sign up for their affiliate program. These items usually make for
excellent endorsed mailings to your list.
· Watch for offers you could use to “up-sell” to your customers right at the
point of purchase.
· See who your competitors link to – and who links to them! This can open a
whole new world for you in terms of finding potential joint venture partners
and uncovering new sources of targeted traffic to your site.
· Anywhere you see a competitor with a productive link, you should try to get a
link too – especially if you can get the link for free or on a per-sale basis.
· Open your mind to how other people are doing things and ask yourself how
what you see could help you improve your site and business.
Immediately implement any worthwhile ideas you pick up.
DO NOT WAIT! ACT on what you see immediately!
Part 3 – Catch Up
The last assignment for today is to look back over the last couple of weeks and fill in any
gaps in your activities.
Do you need to write something?
Do you need to tweak something?
Do you need to totally re-do something?
Today is the day to catch up so you can start fresh tomorrow.
Summary of “Halfway Point” Assignments:
1. “Surf for ideas”
2. Implement what you learn from your idea surfing session.
3. Catch up on any tasks or items you may not have finished yet.
Today’s Resources:
See the Resource Article “3 Secrets to ‘Striking it Rich’ in Cyberspace” on
the next page.
3 Secrets to “Striking it Rich” in Cyberspace
In the few seconds it takes you to read this sentence, another domain name gets registered at
www.NetworkSolutions.com, the Internet’s oldest and largest domain name registrar.
Everyone from industrial giants to corner flower shops currently wants to stake a profitable
claim in cyberspace.
The lure of low startup costs compared to brick-and-mortar operations and the promise of
high rewards draws an ever-swelling crowd of merchants to the online marketplace.
People from all over the country ask me what it takes to succeed in the e-commerce world
once they’ve completed the basic steps for getting online.
The following three keys virtually guarantee success for any online enterprise.
The First Key:
A Quality product or service with highly evident and readily understood benefits for
consumers.
If your product or service does not represent the highest quality and value possible, and if
consumers don’t understand exactly why they should buy from you, the speed of the Internet
will just expose your shortcomings to the marketplace that much quicker.
In the offline world a product's benefits, not the features, cause consumers to make buying
decisions.
A man doesn't buy a car with a 5-liter engine because of the horsepower, he buys it for the
feeling of supremacy and control he thinks it will give him.
Kids don't want a fast computer for the computing power in doing homework, they want to
play the latest games.
The Internet magnifies this "what's in it for me" benefits-driven evaluation by consumers.
Products or services presented with readily understood, self-serving benefits for consumers
sell best online (and off).
The Second Key:
An excellent website that loads fast, provides pertinent information to targeted consumers,
and allows them to make online purchases quickly and securely.
Your website should:
· Load fast by making conservative use of graphics. (Go to yahoo.com for an excellent
example of a site that uses very few graphics.)
· Provide exactly the information your potential customers want and need.
· Make it extremely easy for surfers to navigate your site and find exactly what they
want.
· Look good on both the Netscape and Internet Explorer web browsers at various
screen resolutions (640x480, 800x600, etc.).
The Third Key:
Consistent, targeted website traffic by consumers capable of buying your product or
service.
Imagine buying a 50-foot billboard and, instead of putting it out by the highway, you hid it in
your basement. Nobody would see it!
The same thing happens if you don’t actively and continuously promote your website to
attract visitors.
With its incredible speed and communications power, the Internet acts as a magnifying glass
for any organization’s strengths and weaknesses.
E-commerce, e-mail, and a website by themselves -- without intelligent input from
you -- won't do the job of marketing, selling, and customer service for any company.
When used properly, however, they will help every organization perform all of those
business functions better, faster, and less expensively with the real and tangible result of
“striking it rich” in cyberspace!
Source: www.thenetreporter.com
To start researching ezines targeting your niche market, identify 50 you can submit
articles to and 5 ezines where you can run an advertisement.
Skills Needed:
· Basic Surfing
· Basic Word Processing
NOTE: To save as much time as possible you should buy an email merge product
such as Group Mail.
Today’s Lesson:
Today, we’re going to start researching ezines for free publicity (you’ll be submitting
articles to them in a few days) and for buying advertising.
Ezines are those email newsletters you get in your inbox. At last count, I heard there were
something like 100,000 of them on all different topics.
As you are beginning your research, I suggest starting a simple spreadsheet with fields
like this:
Ezine name, editor’s name, editor’s email, circulations, advertising cost, accept articles
(Yes or No), comments
Now, here are some places you start your search for ezines – you’ll find most of these
directories are grouped by categories. (Though the paid ones are more extensive and
would be my recommendation if you can afford it):
Ezine Directory List:
John Labovitz's Ezine List (this one is good but it has not been updated past March 2000)
Top Ezine Ads (this one is really good but it costs a few bucks)
Top Ezine Ads
Directory of Ezines (this one is also really good but it costs a few bucks)
Directory of Ezines
Ezine-Universe
eZINESearch
Best Ezines
Today’s Assignment:
1. Find 20 – 50 Ezines that accept articles. You may need to email some of the ezine
editors asking if they accept articles. The paid directories will give you this
invaluable information.
2. Find 5 potential ezines you’d like to advertise in. Contact the editors for their
requirements. (Once again the paid ezine directories usually give you this
information.)
Today’s Resources:
Ezine Directories
Top Ezine Ads
Directory of Ezines
These are 2 important ezine directories that I use whenever I am looking for editors that
accept ezine articles or places to advertise in.
Email Merge Programs:
You’ll need to get some kind of email merge software so you can submit articles to ezine
editors or you can do it all yourself manually (if you have more time than money).
Group Mail - Group-mail is a mail merge software that works very well. I use it
personally and I’ve heard good things about it. It has both a free and paid version.
“Budget Cruncher”!
Email merge programs
Go to www.Downloads.com and look for free versions or free trials
of email merge software. Try searching for “email merge” first.
One that I found (which may or may not still be there as you check
this) is called G-Lock Easy Mail 4.0 – it is free to try and lets you do email merge. Plus
other nice features.
Submitting to Ezines
Your option here is simply to submit to each ezine by hand – there’s no way around it.
Almost “Halfway Point”
Summary
Lesson Objective:
As we head into what is approximately the second “half” of the “33 Days” program, lets
catch up on any assignments that have been overlooked or not quite finished.
Skills Needed:
· Basic Surfing
· Basic Email
· Basic HTML
· Basic FTP
· Basic Word Processing
Part 1 – Review
Before we move into the area of “surfing for ideas” and catching up on any unfinished
tasks, let’s review what we’ve done so far and put it all into perspective.
I think you’ll agree that we’ve covered a lot of ground quickly and you should feel proud
of yourself for making it this far! Give yourself a pat on the back!
Days 1 - 3
· You came up with your initial list of keywords, picked our Yahoo and Dmoz
categories and chose a domain name.
· You physically “set up shop” and obtained the tools for conducting business
online.
· You started the process of building our site by deciding on the “look and feel”
and designing a template page.
Day 4 - 6
· You began to write your sales letter and brainstormed headlines.
· You wrote out sales copy.
· You pulled the whole sales letter together into a powerful sales tool.
Day 7
· You added “meta-tags” and posted our site to our web hosting account.
· You created a folder in your web browser called “Possible JV Partners”.
· You found a number of sites to potentially partner with later.
Day 8-9
· You created your autoresponder sequence and installed it on our website.
Day 10
· You started laying the groundwork for getting traffic to your site with pay-
per-click search engines.
· You also focused and refined your list of keywords.
Day 11
· You finalized your sales letter and wrote better titles and descriptions for your
pay-per-click search engine links.
Day 12
· You submitted your site to Yahoo, Dmoz and the major search engines.
Day 13
· You identified 50 ezines to submit articles and 5 ezines to buy advertising.
You also obtained an email merge product such as Mail King.
And here we are on Day 14… see how much you have accomplished!
You should feel really good right now that you have come so far so fast.
Let’s keep the momentum going!
Part 2 – Surf for Ideas
“Surfing for ideas” is a technique I got from Jay Conrad Levinson, author of the Guerrilla
Marketing series of books.
A simple yet powerful technique, surfing for ideas means you start out in the search
engines, ezines, links pages, classified ads or anywhere else searching for your most
popular keyword phrases and click on other people’s sites.
Your purpose is to stay on top of what other people are doing online so you don’t miss
any trends on generating traffic, converting site visitors to leads, sales and more.
When you surf for ideas you should:
· Look for new and exciting ways other site owners are using technology –
especially readily available technology such as auto-responders, popup
windows and simple java scripts.
· Look for offers that get you excited and could get your customers excited too
– then sign up for their affiliate program. These items usually make for
excellent endorsed mailings to your list.
· Watch for offers you could use to “up-sell” to your customers right at the
point of purchase.
· See who your competitors link to – and who links to them! This can open a
whole new world for you in terms of finding potential joint venture partners
and uncovering new sources of targeted traffic to your site.
· Anywhere you see a competitor with a productive link, you should try to get a
link too – especially if you can get the link for free or on a per-sale basis.
· Open your mind to how other people are doing things and ask yourself how
what you see could help you improve your site and business.
Immediately implement any worthwhile ideas you pick up.
DO NOT WAIT! ACT on what you see immediately!
Part 3 – Catch Up
The last assignment for today is to look back over the last couple of weeks and fill in any
gaps in your activities.
Do you need to write something?
Do you need to tweak something?
Do you need to totally re-do something?
Today is the day to catch up so you can start fresh tomorrow.
Summary of “Halfway Point” Assignments:
1. “Surf for ideas”
2. Implement what you learn from your idea surfing session.
3. Catch up on any tasks or items you may not have finished yet.
Today’s Resources:
See the Resource Article “3 Secrets to ‘Striking it Rich’ in Cyberspace” on
the next page.
3 Secrets to “Striking it Rich” in Cyberspace
In the few seconds it takes you to read this sentence, another domain name gets registered at
www.NetworkSolutions.com, the Internet’s oldest and largest domain name registrar.
Everyone from industrial giants to corner flower shops currently wants to stake a profitable
claim in cyberspace.
The lure of low startup costs compared to brick-and-mortar operations and the promise of
high rewards draws an ever-swelling crowd of merchants to the online marketplace.
People from all over the country ask me what it takes to succeed in the e-commerce world
once they’ve completed the basic steps for getting online.
The following three keys virtually guarantee success for any online enterprise.
The First Key:
A Quality product or service with highly evident and readily understood benefits for
consumers.
If your product or service does not represent the highest quality and value possible, and if
consumers don’t understand exactly why they should buy from you, the speed of the Internet
will just expose your shortcomings to the marketplace that much quicker.
In the offline world a product's benefits, not the features, cause consumers to make buying
decisions.
A man doesn't buy a car with a 5-liter engine because of the horsepower, he buys it for the
feeling of supremacy and control he thinks it will give him.
Kids don't want a fast computer for the computing power in doing homework, they want to
play the latest games.
The Internet magnifies this "what's in it for me" benefits-driven evaluation by consumers.
Products or services presented with readily understood, self-serving benefits for consumers
sell best online (and off).
The Second Key:
An excellent website that loads fast, provides pertinent information to targeted consumers,
and allows them to make online purchases quickly and securely.
Your website should:
· Load fast by making conservative use of graphics. (Go to yahoo.com for an excellent
example of a site that uses very few graphics.)
· Provide exactly the information your potential customers want and need.
· Make it extremely easy for surfers to navigate your site and find exactly what they
want.
· Look good on both the Netscape and Internet Explorer web browsers at various
screen resolutions (640x480, 800x600, etc.).
The Third Key:
Consistent, targeted website traffic by consumers capable of buying your product or
service.
Imagine buying a 50-foot billboard and, instead of putting it out by the highway, you hid it in
your basement. Nobody would see it!
The same thing happens if you don’t actively and continuously promote your website to
attract visitors.
With its incredible speed and communications power, the Internet acts as a magnifying glass
for any organization’s strengths and weaknesses.
E-commerce, e-mail, and a website by themselves -- without intelligent input from
you -- won't do the job of marketing, selling, and customer service for any company.
When used properly, however, they will help every organization perform all of those
business functions better, faster, and less expensively with the real and tangible result of
“striking it rich” in cyberspace!
Source: www.thenetreporter.com
Day 13 (Saturday) - Google Ad Words
Lesson Objective:
To get going with Google Ad Words, start running your campaign and split testing for the
best copy
Skills Needed:
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Let’s get going with day 13. If you’ve starting on Monday then this will be Saturday #2.
Shoo the kids off to the neighbors and lock yourself away for a couple hours because
we’ve got some important work to do today.
A recent competitor to take the pay-per-click model and really run with it is Google.
Google is my search engine of choice and now they want to become a significant player
in the keyword advertising space. They’re definitely poised to give Overture a run for
their money.
Google has launched a pay-per-click keyword auction called AdWords Select. I know
many of my colleagues are doing extremely well using this resource and I’m seeing very
good results as well.
Just like Overture, Google is striking deals with other high traffic sites like AOL,
Earthlink, AskJeeves.com and even Amazon.com for sponsored listings to appear (plus of
course on Google.com itself).
Google is also using the pay-per-click model so you only pay when someone clicks on
your listing (this is their 2nd incarnation of this ad program – originally it was pay-per-
impression). Right now clicks start at .05 cents so there are still some bargains to be had.
Plus, Google also has another wrinkle -- your listing needs to get a 1/2 percent (.5%)
clickthrough to remain relevant or else it won’t be listed. That means for every 1000
times your ad is shown you need 50 people to click on it or else you get nixed.
Another very cool thing about the Google Ad Words program is that your listing will
usually go up in just minutes so you can start seeing results immediately.
Now since Google has always prided itself on relevancy - your higher clickthrough rate
works to help you keep your costs down. Here’s how it works (taken from
https://ads.google.com/select/pricing.html)
Google believes strongly in providing high quality and relevant advertising to our
users, so Google AdWords does not rank ads solely on cost. There is no way to
reserve top placement in the AdWords program.
Ad placement is based on a combination of maximum cost-per-click (CPC -- how
much you are willing to pay per click) and clickthrough rate (CTR). This means that
if you earn a higher CTR, you are rewarded with a lower actual CPC. Our system
monitors your competition and performance and automatically charges you the least
amount possible
All of this looks extremely promising and you can find out more at their site:
http://ads.google.com/
It only costs a couple bucks and you can actually
start driving to your site in as little as 15 minutes
to your site. How cool is that?
Let’s start with the basics.
First, your ad will appear on the right-hand side
as a “sponsored link”. On the right is a quick
snapshot of the ads that show up when you type
in “public domain” into Google.
My ad is circled.
Notice the ads are nothing more than little
classified ads and that’s exactly how you want to
think about your Google Ad Words ads.
Headline and then some body copy.
Let’s go inside my account and take a closer
looks so you can see how easy and powerful
Google Ad Words are…
When you first get inside your account. You’ll need to create a new campaign.
The first step is selecting the language and countries you want your Google Ad to display
to. You can target specific languages, countries and now they’re tested regions of the
U.S. Perfect if you’re a local business. See more on this here
https://adwords.google.com/select/faq/reg_faq.html
Important Note: Google does not allow you to have any kind of pop-up windows on your
site. So before you start driving traffic be sure to take off your pop-ups. I create special
pages of our sites specifically for Google without pop-ups.
Next, you’ll create your ad.
You’ve got 25 characters you can use for the headline and 2 lines of 35 characters for the
description. Then you’ve got a display URL (what shows up when people see the ad).
And the final field is a destination URL. This is where the person goes when they click
on the link. It doesn’t have to be the same URL as what you display.
When writing your ads - here are a couple ad tips:
· Use first letter caps in your ad – don’t make your ad all lowercase.
· If you find you’re getting too many clicks but not enough sales try qualifying
your ad by putting the price in your ad. (See the Instant Thank You Letters ad)
· You only have a limited amount of space so be sure to use it wisely. Avoid
using filler words like “and” and “the”. Try to maximize your selling space.
· Google users tend to respond better to “less hypey” ads.
Now after you’ve come up with your ad the next step is picking your keywords. You can
use your same keyword list you developed for Overture.
Another great thing about Google is you have strict control of your keywords.
Here’s how it works:
If you want your ad to appear whenever anyone types in anything to do with “tennis” –
you would put tennis in your keyword list (no brackets or quotes).
If you want your ad to appear only if somebody uses the exact words “tennis shoe” then
you would put [tennis shoe] in brackets in your keyword list.
If you want your ad to appear if somebody types ‘tennis shoe’ but you don’t care if they
add other phrases like “tennis shoe for sale” – then you’d put “tennis shoe” in your
keyword list within quote marks.
And finally, if you never wanted to appear if somebody typed in their search but included
the word “red” – then you’d add –red to your keyword list. (the word with a negative sign
before it). I use this many times by excluding the word “free” in my campaigns but it’s
also very helpful if your keyword could have multiple meanings and products.
More information from Google on this is here:
https://adwords.google.com/select/faq/account.html#keywords
Split Testing
This is probably my favorite part about Ad Words. I really love this! Google Ad Words
gives you the ability to do true scientific split testing. This means I can put 2 or more ads
up against each other and let the marketplace decide which one is better. Your ad will be
evenly rotated. So if your ad is shown 1000 times in a day – users will see ad #1 500
times and ad #2 500 times.
You just let the ad run until you have a good indication of which one is beating the other
and you will see a difference. You’ll be absolutely surprised at the results and it takes just
a second.
To set up a split test you just go into your Ad Campaign and click on “create new ad”.
Your new ad will be automatically populated with the text from the original ad. Just make
the changes and watch the results. When one ad becomes the winner – keep testing it
against other ideas for ads you have until you have the ultimate “King Kong” champion.
Here are couple different ads with their test results.
Public Domain Uncovered
Discover Exactly How To Find & Use
Copyright-Free Works Without Fees
www.PublicDomainRiches.com
Interest:
Public Domain Secrets
Discover How to Re-Package and Sell
Copyright-Free Information
www.PublicDomainRiches.com
Interest:
Result 100% Increase!
Instant Sales Letters
Stop Writing Sales Letters the Hard
Way! Now Just Fill in the Blanks
www.InstantSalesLetters.com
Interest:
Instant Sales Letters
Instant Sales Letters
Create Your Own Winning Sales
Takes Minutes - 100% Guaranteed
Without Writing - 100% Guaranteed
Tracking links
Another new feature with Google Ad Words is that you can individually track every
single action originated from any keyword you’re bidding on. This is huge! As direct
marketers we want to know which words convert to sales and which don’t (so we can
stop bidding on them).
You can get detailed info from Google on this feature here:
https://adwords.google.com/select/faq/conversions.html
Simply put the way this works is when a user clicks on your ad they are taken to your
web page that has a simple piece of code on it from Google. This code places a cookie on
the prospects computer and if the prospects get to your thank you page or subscription
thank you page (or whatever else you set-up as the final action page) – this will recorded.
Another way to do this is by assigning each keyword a different affiliate id# from your
affiliate program (it’s like a dummy id#). This is another easy way of tracking each sale
originated from each keyword.
Today’s Assignment:
1. Set-up your Google Ad Words account.
2. Create 2 ads to split test against each other and bid on at least 5 keywords.
Today’s Resources:
Google Ad Words Manual - This is the most comprehensive course on Google Ad
Words created by a direct response testing and tracking expert. This is brand new
information that you need to get your hands on if you want to use Google Ad Words to
make serious money.
Ad Words Analyzer – EXCELLENT tool for researching keywords and organizing your
results based on Overture and Google Ad Words campaigns, cost and more. We use this
tool daily to research.
To get going with Google Ad Words, start running your campaign and split testing for the
best copy
Skills Needed:
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Let’s get going with day 13. If you’ve starting on Monday then this will be Saturday #2.
Shoo the kids off to the neighbors and lock yourself away for a couple hours because
we’ve got some important work to do today.
A recent competitor to take the pay-per-click model and really run with it is Google.
Google is my search engine of choice and now they want to become a significant player
in the keyword advertising space. They’re definitely poised to give Overture a run for
their money.
Google has launched a pay-per-click keyword auction called AdWords Select. I know
many of my colleagues are doing extremely well using this resource and I’m seeing very
good results as well.
Just like Overture, Google is striking deals with other high traffic sites like AOL,
Earthlink, AskJeeves.com and even Amazon.com for sponsored listings to appear (plus of
course on Google.com itself).
Google is also using the pay-per-click model so you only pay when someone clicks on
your listing (this is their 2nd incarnation of this ad program – originally it was pay-per-
impression). Right now clicks start at .05 cents so there are still some bargains to be had.
Plus, Google also has another wrinkle -- your listing needs to get a 1/2 percent (.5%)
clickthrough to remain relevant or else it won’t be listed. That means for every 1000
times your ad is shown you need 50 people to click on it or else you get nixed.
Another very cool thing about the Google Ad Words program is that your listing will
usually go up in just minutes so you can start seeing results immediately.
Now since Google has always prided itself on relevancy - your higher clickthrough rate
works to help you keep your costs down. Here’s how it works (taken from
https://ads.google.com/select/pricing.html)
Google believes strongly in providing high quality and relevant advertising to our
users, so Google AdWords does not rank ads solely on cost. There is no way to
reserve top placement in the AdWords program.
Ad placement is based on a combination of maximum cost-per-click (CPC -- how
much you are willing to pay per click) and clickthrough rate (CTR). This means that
if you earn a higher CTR, you are rewarded with a lower actual CPC. Our system
monitors your competition and performance and automatically charges you the least
amount possible
All of this looks extremely promising and you can find out more at their site:
http://ads.google.com/
It only costs a couple bucks and you can actually
start driving to your site in as little as 15 minutes
to your site. How cool is that?
Let’s start with the basics.
First, your ad will appear on the right-hand side
as a “sponsored link”. On the right is a quick
snapshot of the ads that show up when you type
in “public domain” into Google.
My ad is circled.
Notice the ads are nothing more than little
classified ads and that’s exactly how you want to
think about your Google Ad Words ads.
Headline and then some body copy.
Let’s go inside my account and take a closer
looks so you can see how easy and powerful
Google Ad Words are…
When you first get inside your account. You’ll need to create a new campaign.
The first step is selecting the language and countries you want your Google Ad to display
to. You can target specific languages, countries and now they’re tested regions of the
U.S. Perfect if you’re a local business. See more on this here
https://adwords.google.com/select/faq/reg_faq.html
Important Note: Google does not allow you to have any kind of pop-up windows on your
site. So before you start driving traffic be sure to take off your pop-ups. I create special
pages of our sites specifically for Google without pop-ups.
Next, you’ll create your ad.
You’ve got 25 characters you can use for the headline and 2 lines of 35 characters for the
description. Then you’ve got a display URL (what shows up when people see the ad).
And the final field is a destination URL. This is where the person goes when they click
on the link. It doesn’t have to be the same URL as what you display.
When writing your ads - here are a couple ad tips:
· Use first letter caps in your ad – don’t make your ad all lowercase.
· If you find you’re getting too many clicks but not enough sales try qualifying
your ad by putting the price in your ad. (See the Instant Thank You Letters ad)
· You only have a limited amount of space so be sure to use it wisely. Avoid
using filler words like “and” and “the”. Try to maximize your selling space.
· Google users tend to respond better to “less hypey” ads.
Now after you’ve come up with your ad the next step is picking your keywords. You can
use your same keyword list you developed for Overture.
Another great thing about Google is you have strict control of your keywords.
Here’s how it works:
If you want your ad to appear whenever anyone types in anything to do with “tennis” –
you would put tennis in your keyword list (no brackets or quotes).
If you want your ad to appear only if somebody uses the exact words “tennis shoe” then
you would put [tennis shoe] in brackets in your keyword list.
If you want your ad to appear if somebody types ‘tennis shoe’ but you don’t care if they
add other phrases like “tennis shoe for sale” – then you’d put “tennis shoe” in your
keyword list within quote marks.
And finally, if you never wanted to appear if somebody typed in their search but included
the word “red” – then you’d add –red to your keyword list. (the word with a negative sign
before it). I use this many times by excluding the word “free” in my campaigns but it’s
also very helpful if your keyword could have multiple meanings and products.
More information from Google on this is here:
https://adwords.google.com/select/faq/account.html#keywords
Split Testing
This is probably my favorite part about Ad Words. I really love this! Google Ad Words
gives you the ability to do true scientific split testing. This means I can put 2 or more ads
up against each other and let the marketplace decide which one is better. Your ad will be
evenly rotated. So if your ad is shown 1000 times in a day – users will see ad #1 500
times and ad #2 500 times.
You just let the ad run until you have a good indication of which one is beating the other
and you will see a difference. You’ll be absolutely surprised at the results and it takes just
a second.
To set up a split test you just go into your Ad Campaign and click on “create new ad”.
Your new ad will be automatically populated with the text from the original ad. Just make
the changes and watch the results. When one ad becomes the winner – keep testing it
against other ideas for ads you have until you have the ultimate “King Kong” champion.
Here are couple different ads with their test results.
Public Domain Uncovered
Discover Exactly How To Find & Use
Copyright-Free Works Without Fees
www.PublicDomainRiches.com
Interest:
Public Domain Secrets
Discover How to Re-Package and Sell
Copyright-Free Information
www.PublicDomainRiches.com
Interest:
Result 100% Increase!
Instant Sales Letters
Stop Writing Sales Letters the Hard
Way! Now Just Fill in the Blanks
www.InstantSalesLetters.com
Interest:
Instant Sales Letters
Instant Sales Letters
Create Your Own Winning Sales
Takes Minutes - 100% Guaranteed
Without Writing - 100% Guaranteed
Tracking links
Another new feature with Google Ad Words is that you can individually track every
single action originated from any keyword you’re bidding on. This is huge! As direct
marketers we want to know which words convert to sales and which don’t (so we can
stop bidding on them).
You can get detailed info from Google on this feature here:
https://adwords.google.com/select/faq/conversions.html
Simply put the way this works is when a user clicks on your ad they are taken to your
web page that has a simple piece of code on it from Google. This code places a cookie on
the prospects computer and if the prospects get to your thank you page or subscription
thank you page (or whatever else you set-up as the final action page) – this will recorded.
Another way to do this is by assigning each keyword a different affiliate id# from your
affiliate program (it’s like a dummy id#). This is another easy way of tracking each sale
originated from each keyword.
Today’s Assignment:
1. Set-up your Google Ad Words account.
2. Create 2 ads to split test against each other and bid on at least 5 keywords.
Today’s Resources:
Google Ad Words Manual - This is the most comprehensive course on Google Ad
Words created by a direct response testing and tracking expert. This is brand new
information that you need to get your hands on if you want to use Google Ad Words to
make serious money.
Ad Words Analyzer – EXCELLENT tool for researching keywords and organizing your
results based on Overture and Google Ad Words campaigns, cost and more. We use this
tool daily to research.
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