Lesson Objective:
Today you will write your second article to submit to your list of ezines that accept
articles.
Skills Needed:
· Basic email
· Word processing
· Basic surfing
Today’s Lesson:
Part 1 – What should you write about?
If you need help with the actual writing process please refer back to Day 16.
After all we’ve been through together, the question on your mind should not be “how” to
write the article – it should be “what” to write about.
What does your audience need to know?
Based on your idea surfing sessions, what could you teach people that would make them
want to buy your product?
Example:
I just wrote an article about Adobe Acrobat 5.0 and a problem it has with converting
ebooks as a way to promote the ebook I co-authored with Joe Vitale, “How to Write and
Publish your own eBook in as little as 7 Days.”
I don’t give away anything from the book, I just tell them about a problem with a
software package a lot of people own or might upgrade to. Writing this type of article
enhances my status as an expert and promotes the book at the same time.
What problem could you solve for your target audience?
What bit of news could you comment on right now and really help make a difference in
their lives?
Today’s Assignment:
1. Write and edit your second article using the steps laid out in Day 16.
Today’s Resources:
“Turn Words Into Traffic” – Jim Edwards’ guide to creating an avalanche of free
traffic to your website using the power of ezine articles. Recognized as the web’s leading
course on how to use articles for massive publicity and profits… all free!
Showing posts with label adsense ebooks. Show all posts
Showing posts with label adsense ebooks. Show all posts
Wednesday, May 27, 2009
Day 28 (Sunday) - Catch Up / Surf for Ideas day
Lesson Objective:
To catch up on any incomplete assignments and “Surf for ideas” for at least an hour to
find 2 things you can implement to improve your online efforts
Skills Needed:
· Basic email
· Word processing
· Basic surfing
Today’s Lesson:
Part 1 – Make a list of tasks you still must complete…
Have you signed up with Overture.com?
Do you need to research more keywords?
Have you signed up with at least 2 more pay-per-click search engines?
Have you submitted your ezine article?
Do you need to follow up with potential JV partners?
Do you need to follow up with people who have purchased from you?
Do you need to look at your numbers?
Do you need to “tweak” your headlines or modify your copy on the site?
Do you need to run another round of ezine ads?
… What haven’t you done?
Make a list of unfinished tasks and get them done today!
Part 2 – “Surf for Ideas”
Go out on the web and look at what other people are doing.
How do they process their credit card orders?
How do they deliver their products?
What kinds of headlines do they use?
Who do they link to?
Who links to them?
How could you get links from the same places?
How could you improve upon what you see?
How could you use what you see to enhance what you are doing?
Surf for at least an hour, find 2 things you can use and implement them today!
Summary of today’s assignments:
1. Make a list of unfinished tasks and get them done today!
2. Surf for at least an hour to find 2 things you can use and implement today!
To catch up on any incomplete assignments and “Surf for ideas” for at least an hour to
find 2 things you can implement to improve your online efforts
Skills Needed:
· Basic email
· Word processing
· Basic surfing
Today’s Lesson:
Part 1 – Make a list of tasks you still must complete…
Have you signed up with Overture.com?
Do you need to research more keywords?
Have you signed up with at least 2 more pay-per-click search engines?
Have you submitted your ezine article?
Do you need to follow up with potential JV partners?
Do you need to follow up with people who have purchased from you?
Do you need to look at your numbers?
Do you need to “tweak” your headlines or modify your copy on the site?
Do you need to run another round of ezine ads?
… What haven’t you done?
Make a list of unfinished tasks and get them done today!
Part 2 – “Surf for Ideas”
Go out on the web and look at what other people are doing.
How do they process their credit card orders?
How do they deliver their products?
What kinds of headlines do they use?
Who do they link to?
Who links to them?
How could you get links from the same places?
How could you improve upon what you see?
How could you use what you see to enhance what you are doing?
Surf for at least an hour, find 2 things you can use and implement them today!
Summary of today’s assignments:
1. Make a list of unfinished tasks and get them done today!
2. Surf for at least an hour to find 2 things you can use and implement today!
Day 25 (Thursday) - Launching your affiliate program
Lesson Objective:
To set up your “affiliate toolbox” so your affiliates have the tools they need to make you
money!
Skills Needed:
· Basic Word Processing
· Basic HTML
· Basic FTP
Today’s Lesson:
Hey, we’re really motoring along – welcome to Day 25!
Today we’re going to focus on creating tools for your affiliates. This is critical!
Most people want everything handed to them and affiliates are no different. The easier
you can make it for them to promote you – the bigger your bank account will get.
Affiliate programs (also known as reseller programs, associate programs, etc.) are an
opportunity for you to get hundreds, even thousands of web sites all driving traffic to
your site and making sales for you…
And the best part is you don’t pay until they make the sale!
That’s the opportunity (and it really is a great one) but I’m going to give you my realistic
assessment from actually doing it. My affiliate program accounts for 50% of my traffic
and 40% of my sales so obviously I’m very happy with the results!
It’s been a tremendous success starting with the first month. It brought in approximately
$2900 in sales and I paid out $1400 in commissions.
From my initial investment of $650 ($450 for software and $200 for additional design
work) this came out to a $900 profit, or a 138% return on investment (ROI) in the first
month.
Six months later, it has provided me a 1900% ROI and I know it will continue to pay off
for many years to come. In the next few days we’re going to cover affiliate programs so
let’s get started with the first step…
(I’m already assuming you have a tested sales process, a good program and a good
payout to affiliates.)
The Affiliate Tool Box
I try to provide my affiliates all the tools and assistance they need to sell successfully.
Most affiliate programs simply give a couple banners when they sign up a new affiliate.
That’s why I created something called my “Affiliate Tool Box” to provide my affiliates
with all the tools they needed to promote the program and do really well.
Here’s what they get:
· They get a whole list of text links. These are headlines that they can use on their
site.
· I give them endorsement letters/emails they can send to their lists
· I give them “proven” ads that they can run in Ezines.
· I give them graphics… I give them pretty much anything and everything they
need!
· I give them viral ebooks and additional content they can use as their own with
their affiliate links.
I give them free reign of my material. They can take my content, like articles or ebooks
I’ve written, and insert their affiliate link in the resource box.
They can’t claim themselves as the author, but they can stick their affiliate link in the
resource box.
In fact, I try to give them everything I possibly can to help them succeed.
Actually, we give so much stuff that I have one of my top affiliates running a free web
site (like a Geocities type site) and he makes $500-$700.00 in affiliate commissions every
month… just using material from our toolbox!
So that’s exactly what you need to create for people!
Try to provide as many tools as you possibly can. Take you newly tested ezine ads and
put them in there. Take your new article and put it there. How about using your top
headlines as text links for them? Etc.
And once you post the new material, make sure you alert your affiliates you’ve placed
additional tools on the web for them to use.
Check out www.getfitwhileyousit.com/affiliate.html for an example of an affiliate tool
box we created for a brand new product.
Or sign up for my main affiliate program so you can see how I train affiliates and also
what tools I provide.
Today’s Assignment:
1. Create your own affiliate “tool box” which includes any and all the promotional
material you can provide so far.
2. If you have any existing affiliates let them know about the new “tool box”.
3. Sign up for a few of the major affiliate/associate programs. That’s how I learned
what I liked and what I didn’t like in an affiliate program. See what kind of
promotional material they give you.
Today’s Resources:
www.ViralEbookCreator.com – This is a new project the two of us will be launching so
publishers can let their affiliates ‘brand’ ebooks-on-the-fly. Check out this cool
technology.
Associate Programs - Sign up for a few of the major affiliate programs so you can see
how they are administered.
To set up your “affiliate toolbox” so your affiliates have the tools they need to make you
money!
Skills Needed:
· Basic Word Processing
· Basic HTML
· Basic FTP
Today’s Lesson:
Hey, we’re really motoring along – welcome to Day 25!
Today we’re going to focus on creating tools for your affiliates. This is critical!
Most people want everything handed to them and affiliates are no different. The easier
you can make it for them to promote you – the bigger your bank account will get.
Affiliate programs (also known as reseller programs, associate programs, etc.) are an
opportunity for you to get hundreds, even thousands of web sites all driving traffic to
your site and making sales for you…
And the best part is you don’t pay until they make the sale!
That’s the opportunity (and it really is a great one) but I’m going to give you my realistic
assessment from actually doing it. My affiliate program accounts for 50% of my traffic
and 40% of my sales so obviously I’m very happy with the results!
It’s been a tremendous success starting with the first month. It brought in approximately
$2900 in sales and I paid out $1400 in commissions.
From my initial investment of $650 ($450 for software and $200 for additional design
work) this came out to a $900 profit, or a 138% return on investment (ROI) in the first
month.
Six months later, it has provided me a 1900% ROI and I know it will continue to pay off
for many years to come. In the next few days we’re going to cover affiliate programs so
let’s get started with the first step…
(I’m already assuming you have a tested sales process, a good program and a good
payout to affiliates.)
The Affiliate Tool Box
I try to provide my affiliates all the tools and assistance they need to sell successfully.
Most affiliate programs simply give a couple banners when they sign up a new affiliate.
That’s why I created something called my “Affiliate Tool Box” to provide my affiliates
with all the tools they needed to promote the program and do really well.
Here’s what they get:
· They get a whole list of text links. These are headlines that they can use on their
site.
· I give them endorsement letters/emails they can send to their lists
· I give them “proven” ads that they can run in Ezines.
· I give them graphics… I give them pretty much anything and everything they
need!
· I give them viral ebooks and additional content they can use as their own with
their affiliate links.
I give them free reign of my material. They can take my content, like articles or ebooks
I’ve written, and insert their affiliate link in the resource box.
They can’t claim themselves as the author, but they can stick their affiliate link in the
resource box.
In fact, I try to give them everything I possibly can to help them succeed.
Actually, we give so much stuff that I have one of my top affiliates running a free web
site (like a Geocities type site) and he makes $500-$700.00 in affiliate commissions every
month… just using material from our toolbox!
So that’s exactly what you need to create for people!
Try to provide as many tools as you possibly can. Take you newly tested ezine ads and
put them in there. Take your new article and put it there. How about using your top
headlines as text links for them? Etc.
And once you post the new material, make sure you alert your affiliates you’ve placed
additional tools on the web for them to use.
Check out www.getfitwhileyousit.com/affiliate.html for an example of an affiliate tool
box we created for a brand new product.
Or sign up for my main affiliate program so you can see how I train affiliates and also
what tools I provide.
Today’s Assignment:
1. Create your own affiliate “tool box” which includes any and all the promotional
material you can provide so far.
2. If you have any existing affiliates let them know about the new “tool box”.
3. Sign up for a few of the major affiliate/associate programs. That’s how I learned
what I liked and what I didn’t like in an affiliate program. See what kind of
promotional material they give you.
Today’s Resources:
www.ViralEbookCreator.com – This is a new project the two of us will be launching so
publishers can let their affiliates ‘brand’ ebooks-on-the-fly. Check out this cool
technology.
Associate Programs - Sign up for a few of the major affiliate programs so you can see
how they are administered.
Day 12 (Friday) - Submit your site to Yahoo, Dmoz and the “major” Search Engines
Lesson Objective:
To submit your site to the search vehicles that can bring you the targeted traffic you need.
Skills Needed:
· Basic Surfing
· Basic html
· Basic ftp
· Basic Email
Today’s Lesson:
Part 1 – One Last Site Modification
There’s one last modification we need to make to your site before you submit to Yahoo!
You need to come up with a 15-25 word description for your site.
This is relatively simple, but you must do it correctly so you have the best chance at
getting a great listing on Yahoo!
The reason I had you wait until now to do this is I wanted you to get some good practice
at writing short, descriptive paragraphs for your Overture listings -- which prepares you
quite well for what we’re about to do here.
Take your most popular keywords (from your Overture list) and create a description that
incorporates as many of the most popular keywords as possible.
Remember the list:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
In our example we might create a title and description that goes like this:
1Stop Antique Car Show (the name of the business)
Offers antique car show quality and classic parts for sale, discount values on hard to find
models, order parts online. (description)
This description also acts as the “ad” for your Yahoo! listing – so you have to balance the
need to “stuff” your keywords with making it readable and logical for both the category
editor and people searching the web.
Now that you’ve written your description you need to do two things:
Insert the title and description into the meta-tags of the home page of your site.
If you really want to push this description on the Yahoo category editor, you
should also insert the description at or near the top of the visible copy on the
home page in bold type.
You may not think it’s possible to insert this description visibly on the page itself,
especially if you have tweaked your sales copy… but you can always remove the
description once you get into Yahoo. Get it up there at the top if at all possible
because it will help you.
Here’s an example:
This would be the html code at the top of the home page.
NOTE: I know this is slightly different than what we told you on day 7 – but there are
exceptions to every rule. This is strictly to satisfy Yahoo and Dmoz that you are who you
say you are and you actually do what you say.
1Stop Antique Car Show
This might be the top of the visible home page:
1Stop Antique Car Show
Offers antique car show quality and classic parts for sale, discount values on hard to
find models, order parts online.
Antique car show enthusiasts here's the site you've been looking for!
Everything should match!
Once you have made these two changes on the home page, upload it to your site.
Part 2 - Website Checklist
Take the following checklist and go over your website with a fine tooth comb just before
submitting it to Yahoo as well as the other directories and search engines.
" Have you spell-checked the entire website?
" Do all the pages load?
" Do all the links work?
" Do your site name, domain name and domain registration all support the fact that
you should receive a certain name in a specific category?
" Is there anything on the site or in your domain registration that would lead a
Yahoo category editor to believe that your business was named anything else?
" Are your meta-tags in place?
Page 128
? 2004 Surefire Marketing, Inc. & Guaranteed Response Marketing, LLC – All Rights Reserved
www.33DaysToOnlineProfits.com
33 Days to Online Profits – 2004 Edition
" You should go over Yahoo!’s submission guidelines one more time before you go
any further.
Click here to review them ==> http://docs.yahoo.com/info/suggest/
Part 3 – Submit your site to Yahoo!
Once you’ve gotten the title and description positioned and have gone over the website
checklist -- it’s time to submit to Yahoo.
Go back to your notes on Day 1 when you chose your Yahoo category and return to that
specific category page in Yahoo.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category? (If not, find one that does
make sense.)
How does your title and description compare with the others?
Would you fit into this category as far as content while standing out as a well positioned
link near the top?
If everything still looks good then let’s move ahead…
Near the top of your Yahoo! category page look for a link that says “Suggest a Site”.
Click that link and, if you are operating a commercial site, you will be taken to a page
that looks like this:
Yahoo charges to review everyone’s commercial site – but the traffic can be worth the
price. For sites submitted after 12/28/01, Yahoo will charge this fee every year.
So you click the “Yahoo! Express” button and they guide you through the terms of
service.
You have to click that you understand each item on the list, including that you understand
Yahoo! doesn’t guarantee to list your site. (They don’t guarantee to list anyone’s site!)
After you sign up for your id and password you can log in.
You will then come to a screen that asks you for the information about your site.
Make sure the category they list at the top matches the one you want for submitting your
site.
Make sure the site title matches your site title, url, business name and registrant.
Insert your web address in the URL.
Copy and paste your 15-25 word description in the Description box. Make sure it
matches the description on your site exactly.
One other note – when it asks for your contact information don’t make the mistake of
using an email from another business website.
Use an email address that reinforces your website identity.
In this case I would use the email info@1stop-antique-car-show.com
I would NOT use an email like sales@onlinecarauction.com because that might make
the Yahoo editor change the name of my submission or cause them to investigate my site!
This just creates needless problems and delays. Even your email should reinforce your
identity and name with the Yahoo editors.
The rest of the submission is pretty straightforward.
You just fill in the blanks where required – just make sure you don’t tell them you are a
local site unless you actually only operate locally.
As you go along Yahoo will get your payment information and then let you know you’ll
hear something from them within a week as to whether or not they’ll include your site in
the directory.
Though we can’t guarantee it (nobody can) - if you have followed everything in this
ebook along with Yahoo!’s actual guidelines, you should have a high likelihood of
achieving a good category listing… and certainly a better listing than if you just tried it
blind!
Part 4 – Submit your site to Dmoz
Submitting to the Open Directory (www.dmoz.com) is actually a lot easier than Yahoo.
Just go back to the Dmoz category you chose on the first day and ask yourself the same
questions as we did with the Yahoo category.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category?
How does your title and description compare with the others?
If everything still looks good then let’s move ahead…
At the top right of the category page you will see a link that says “add URL”.
Click that link and you will go to the submission page.
Dmoz’s submission process is much simpler… just one page!
They only ask for 4 things:
1. The site URL (http://www.yoursite.com)
2. The site title (copy and paste if from your website)
3. The site description (copy and paste it from your website)
4. Your email address (info@yoursite.com)
Dmoz makes no guarantees about listing your site, however most get listed within 4 to 6
weeks.
If you site doesn’t get listed within 4-6 weeks you should resubmit.
NOTE: If the category you are submitting to doesn’t have an editor you may have to wait
a lot longer because nobody is monitoring that category.
Since anyone can be a category editor, you could apply to be the editor and then be
virtually assured of a great spot if they accept you to edit your own category.
You can tell if a category doesn’t have an editor because at the bottom of the page it says,
“this category needs an editor”.
Part 5 – Submit your site to a few of the “major” search engines
Submitting your site to the search engines doesn’t guarantee anything as far as ranking.
If you want to truly use the search engines to promote your site then you need to either
hire someone or take the time to learn all you can about a subject that changes daily.
We have included some resources for you to investigate below if you are serious about
search engine promotion. They get into a lot more detail than we can here.
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Regardless of whatever degree you decide to get involved with actively promoting to the
search engines, let’s submit the pages you’ve created so far.
www.Google.com - http://www.google.com/addurl.html
www.AltaVista.com - http://addurl.altavista.com/addurl/new
www.MSN.com - http://submitit.bcentral.com/msnsubmit.htm
www.alltheweb.com - http://addurl.alltheweb.com/add_url
Summary of Today’s Assignments:
1. Make the title and description modification to your site and upload the changes.
2. Go over the website checklist
3. Submit your site to Yahoo!
4. Submit your site to Dmoz.
5. Submit your site to the major search engines by going to individual search
engines and submitting each page of your site.
Today’s Resources:
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
See the featured article on “Achieving a TOP 10 Ranking” on the next page!
Featured Article – Achieving a “Top Ten” Ranking
I can’t tell you how many times people have asked me, “How to do I get my site to come
up in the top ten of the search engines so I can get hits and sell my product?”
What they really want to know is, “How can I get people to show up to my website
without spending any money on advertising my site!”
People usually don’t like my answer because accomplishing a “top ten ranking” on any
search engine always requires careful thought along with a significant amount of work.
Three types of “Search engines” abound on the Internet.
They include true search engines, directories, and links pages.
At last count approximately 10,000 sites referred to themselves as search engines, though
only about a dozen sites rate your attention since they drive 97% of the Internet’s search
traffic.
These sites include:
· Yahoo!
· Lycos
· Excite
· AltaVista
· Northern Light
· HotBot
· WebCrawler
· AOL Netfind
· …and a few others.
When a visitor logs onto a search engine looking for information, they enter “keywords”
about the subject in hopes of obtaining a list of relevant websites.
Each search engine operates with its own rules about judging a site’s relevancy to a
keyword search.
They look at text on the web page (body text) as well as words you can’t see which reside
in the actual code of the web pages.
This code includes such things as alt tags, title tags, description tags, keywords tags and
others.
Depending on the search engine, what you can’t see may represent a far more important
part of ranking well than the words appearing on the page.
Search engines look at how many times a keyword shows up in the various parts of your
website as well as actual location on the page.
Assuming that an important subject for your pages would appear at the beginning of a
page, those web pages starting with the keyword should rank better than those that don’t.
Also, in many cases, the more times the keyword appears (without overdoing it) the
better a page ranks.
Entire books and websites exist to teach eager website owners how to pump up their
rankings on all the various search engines, however these promotion tips will serve you
well in your quest for the “Top Ten!”
· See what others have done for maximum exposure.
Go to the various search engines and perform a search under which you would like to
appear.
Dissect those pages to find the common elements that make them show up high in the
rankings:
o How often and where do the keywords appear on the page?
o How many words on the page in total?
o Do they put keywords in their hypertext links?
o How does the coding in each page seem to relate to the others?
· Beware of registration vs. promotion
Plenty of companies will “register” your website with thousands of search engines for
about $50-$100.
But simply submitting to the search engines won’t do much for you – and besides, you
can submit yourself just as well for FREE!
Without the proper structure in your website, only sheer luck will cause your site to pop
up in the top ten!
Feature Article - Critical Search Engine Mistakes
Sooner or later anyone with a website comes to the startling realization they need that one
essential thing all sites need for online success – traffic!
Website designers and owners usually relegate traffic generation, and specifically search
engine traffic generation, to last item on the to-do list as something they’ll “worry about
later.”
If you own or advertise with a website, the following list of critical search engine
mistakes will do as much to dispel any misconceptions you might have as it will to help
you generate more search engine traffic by either cleaning up your existing site or starting
off fresh with your next one.
1. Targeting the wrong keywords.
Most people don’t give enough thought to the keywords around which they build their
site.
They do little or no research as to the relative popularity of certain terms and they
frequently use industry specific terms consumers would never use in a keyword search.
2. Using “Mirror” sites.
A technique that used to work for achieving better positions in the search engines
revolved around publishing your website in several places on the web and submitting
them all to the search engines.
The major search engines now have duplicate content filters that defeat this technique.
3. Using the same page repeatedly.
Similar to posting mirror sites, using the same page over and over no longer rates as an
effective promotion technique.
4. Endlessly repeating keywords.
Referred to as “keyword stuffing” this technique of repeating keywords in various parts
of a web page only serves to annoy the search engines and rarely results in even mediocre
placement.
5. Stealing other people’s code.
Many so called “experts” tell you to go to the search engines, find a page that ranks well
and take their code. They don’t tell you that the search engine duplicate content filters
can catch you – and ban you!
6. Treating all search engines the same.
Each search engine has its own rules. What works for one won’t always work for others.
7. Treating Yahoo! like a search engine.
Yahoo! is not a search engine. Yahoo! is a directory with its own extremely unique rules
and live human beings making the site classifications.
8. Using most automatic submission tools.
Any program that submits fifty web pages to the same search engine in two minutes
alerts the search engines to a possible “SPAM” submission.
9. Promoting most free web space.
Search engines know that very little valuable or unique content comes from virtual malls
or free web space such as Tripod or Homestead.
They routinely block content from these sites.
Every page on your website can potentially draw visitors. Ensure every page contains the
necessary “search engine friendly” elements including meta-tags and focused content.
This represents just a summary of the mistakes people make promoting to the search
engines.
With consequences ranging from weeks of wasted effort to having your domain banned
from the search engines for life, take the time to educate yourself on the proper methods
of site promotion.
To submit your site to the search vehicles that can bring you the targeted traffic you need.
Skills Needed:
· Basic Surfing
· Basic html
· Basic ftp
· Basic Email
Today’s Lesson:
Part 1 – One Last Site Modification
There’s one last modification we need to make to your site before you submit to Yahoo!
You need to come up with a 15-25 word description for your site.
This is relatively simple, but you must do it correctly so you have the best chance at
getting a great listing on Yahoo!
The reason I had you wait until now to do this is I wanted you to get some good practice
at writing short, descriptive paragraphs for your Overture listings -- which prepares you
quite well for what we’re about to do here.
Take your most popular keywords (from your Overture list) and create a description that
incorporates as many of the most popular keywords as possible.
Remember the list:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
In our example we might create a title and description that goes like this:
1Stop Antique Car Show (the name of the business)
Offers antique car show quality and classic parts for sale, discount values on hard to find
models, order parts online. (description)
This description also acts as the “ad” for your Yahoo! listing – so you have to balance the
need to “stuff” your keywords with making it readable and logical for both the category
editor and people searching the web.
Now that you’ve written your description you need to do two things:
Insert the title and description into the meta-tags of the home page of your site.
If you really want to push this description on the Yahoo category editor, you
should also insert the description at or near the top of the visible copy on the
home page in bold type.
You may not think it’s possible to insert this description visibly on the page itself,
especially if you have tweaked your sales copy… but you can always remove the
description once you get into Yahoo. Get it up there at the top if at all possible
because it will help you.
Here’s an example:
This would be the html code at the top of the home page.
NOTE: I know this is slightly different than what we told you on day 7 – but there are
exceptions to every rule. This is strictly to satisfy Yahoo and Dmoz that you are who you
say you are and you actually do what you say.
This might be the top of the visible home page:
1Stop Antique Car Show
Offers antique car show quality and classic parts for sale, discount values on hard to
find models, order parts online.
Antique car show enthusiasts here's the site you've been looking for!
Everything should match!
Once you have made these two changes on the home page, upload it to your site.
Part 2 - Website Checklist
Take the following checklist and go over your website with a fine tooth comb just before
submitting it to Yahoo as well as the other directories and search engines.
" Have you spell-checked the entire website?
" Do all the pages load?
" Do all the links work?
" Do your site name, domain name and domain registration all support the fact that
you should receive a certain name in a specific category?
" Is there anything on the site or in your domain registration that would lead a
Yahoo category editor to believe that your business was named anything else?
" Are your meta-tags in place?
Page 128
? 2004 Surefire Marketing, Inc. & Guaranteed Response Marketing, LLC – All Rights Reserved
www.33DaysToOnlineProfits.com
33 Days to Online Profits – 2004 Edition
" You should go over Yahoo!’s submission guidelines one more time before you go
any further.
Click here to review them ==> http://docs.yahoo.com/info/suggest/
Part 3 – Submit your site to Yahoo!
Once you’ve gotten the title and description positioned and have gone over the website
checklist -- it’s time to submit to Yahoo.
Go back to your notes on Day 1 when you chose your Yahoo category and return to that
specific category page in Yahoo.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category? (If not, find one that does
make sense.)
How does your title and description compare with the others?
Would you fit into this category as far as content while standing out as a well positioned
link near the top?
If everything still looks good then let’s move ahead…
Near the top of your Yahoo! category page look for a link that says “Suggest a Site”.
Click that link and, if you are operating a commercial site, you will be taken to a page
that looks like this:
Yahoo charges to review everyone’s commercial site – but the traffic can be worth the
price. For sites submitted after 12/28/01, Yahoo will charge this fee every year.
So you click the “Yahoo! Express” button and they guide you through the terms of
service.
You have to click that you understand each item on the list, including that you understand
Yahoo! doesn’t guarantee to list your site. (They don’t guarantee to list anyone’s site!)
After you sign up for your id and password you can log in.
You will then come to a screen that asks you for the information about your site.
Make sure the category they list at the top matches the one you want for submitting your
site.
Make sure the site title matches your site title, url, business name and registrant.
Insert your web address in the URL.
Copy and paste your 15-25 word description in the Description box. Make sure it
matches the description on your site exactly.
One other note – when it asks for your contact information don’t make the mistake of
using an email from another business website.
Use an email address that reinforces your website identity.
In this case I would use the email info@1stop-antique-car-show.com
I would NOT use an email like sales@onlinecarauction.com because that might make
the Yahoo editor change the name of my submission or cause them to investigate my site!
This just creates needless problems and delays. Even your email should reinforce your
identity and name with the Yahoo editors.
The rest of the submission is pretty straightforward.
You just fill in the blanks where required – just make sure you don’t tell them you are a
local site unless you actually only operate locally.
As you go along Yahoo will get your payment information and then let you know you’ll
hear something from them within a week as to whether or not they’ll include your site in
the directory.
Though we can’t guarantee it (nobody can) - if you have followed everything in this
ebook along with Yahoo!’s actual guidelines, you should have a high likelihood of
achieving a good category listing… and certainly a better listing than if you just tried it
blind!
Part 4 – Submit your site to Dmoz
Submitting to the Open Directory (www.dmoz.com) is actually a lot easier than Yahoo.
Just go back to the Dmoz category you chose on the first day and ask yourself the same
questions as we did with the Yahoo category.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category?
How does your title and description compare with the others?
If everything still looks good then let’s move ahead…
At the top right of the category page you will see a link that says “add URL”.
Click that link and you will go to the submission page.
Dmoz’s submission process is much simpler… just one page!
They only ask for 4 things:
1. The site URL (http://www.yoursite.com)
2. The site title (copy and paste if from your website)
3. The site description (copy and paste it from your website)
4. Your email address (info@yoursite.com)
Dmoz makes no guarantees about listing your site, however most get listed within 4 to 6
weeks.
If you site doesn’t get listed within 4-6 weeks you should resubmit.
NOTE: If the category you are submitting to doesn’t have an editor you may have to wait
a lot longer because nobody is monitoring that category.
Since anyone can be a category editor, you could apply to be the editor and then be
virtually assured of a great spot if they accept you to edit your own category.
You can tell if a category doesn’t have an editor because at the bottom of the page it says,
“this category needs an editor”.
Part 5 – Submit your site to a few of the “major” search engines
Submitting your site to the search engines doesn’t guarantee anything as far as ranking.
If you want to truly use the search engines to promote your site then you need to either
hire someone or take the time to learn all you can about a subject that changes daily.
We have included some resources for you to investigate below if you are serious about
search engine promotion. They get into a lot more detail than we can here.
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Regardless of whatever degree you decide to get involved with actively promoting to the
search engines, let’s submit the pages you’ve created so far.
www.Google.com - http://www.google.com/addurl.html
www.AltaVista.com - http://addurl.altavista.com/addurl/new
www.MSN.com - http://submitit.bcentral.com/msnsubmit.htm
www.alltheweb.com - http://addurl.alltheweb.com/add_url
Summary of Today’s Assignments:
1. Make the title and description modification to your site and upload the changes.
2. Go over the website checklist
3. Submit your site to Yahoo!
4. Submit your site to Dmoz.
5. Submit your site to the major search engines by going to individual search
engines and submitting each page of your site.
Today’s Resources:
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
See the featured article on “Achieving a TOP 10 Ranking” on the next page!
Featured Article – Achieving a “Top Ten” Ranking
I can’t tell you how many times people have asked me, “How to do I get my site to come
up in the top ten of the search engines so I can get hits and sell my product?”
What they really want to know is, “How can I get people to show up to my website
without spending any money on advertising my site!”
People usually don’t like my answer because accomplishing a “top ten ranking” on any
search engine always requires careful thought along with a significant amount of work.
Three types of “Search engines” abound on the Internet.
They include true search engines, directories, and links pages.
At last count approximately 10,000 sites referred to themselves as search engines, though
only about a dozen sites rate your attention since they drive 97% of the Internet’s search
traffic.
These sites include:
· Yahoo!
· Lycos
· Excite
· AltaVista
· Northern Light
· HotBot
· WebCrawler
· AOL Netfind
· …and a few others.
When a visitor logs onto a search engine looking for information, they enter “keywords”
about the subject in hopes of obtaining a list of relevant websites.
Each search engine operates with its own rules about judging a site’s relevancy to a
keyword search.
They look at text on the web page (body text) as well as words you can’t see which reside
in the actual code of the web pages.
This code includes such things as alt tags, title tags, description tags, keywords tags and
others.
Depending on the search engine, what you can’t see may represent a far more important
part of ranking well than the words appearing on the page.
Search engines look at how many times a keyword shows up in the various parts of your
website as well as actual location on the page.
Assuming that an important subject for your pages would appear at the beginning of a
page, those web pages starting with the keyword should rank better than those that don’t.
Also, in many cases, the more times the keyword appears (without overdoing it) the
better a page ranks.
Entire books and websites exist to teach eager website owners how to pump up their
rankings on all the various search engines, however these promotion tips will serve you
well in your quest for the “Top Ten!”
· See what others have done for maximum exposure.
Go to the various search engines and perform a search under which you would like to
appear.
Dissect those pages to find the common elements that make them show up high in the
rankings:
o How often and where do the keywords appear on the page?
o How many words on the page in total?
o Do they put keywords in their hypertext links?
o How does the coding in each page seem to relate to the others?
· Beware of registration vs. promotion
Plenty of companies will “register” your website with thousands of search engines for
about $50-$100.
But simply submitting to the search engines won’t do much for you – and besides, you
can submit yourself just as well for FREE!
Without the proper structure in your website, only sheer luck will cause your site to pop
up in the top ten!
Feature Article - Critical Search Engine Mistakes
Sooner or later anyone with a website comes to the startling realization they need that one
essential thing all sites need for online success – traffic!
Website designers and owners usually relegate traffic generation, and specifically search
engine traffic generation, to last item on the to-do list as something they’ll “worry about
later.”
If you own or advertise with a website, the following list of critical search engine
mistakes will do as much to dispel any misconceptions you might have as it will to help
you generate more search engine traffic by either cleaning up your existing site or starting
off fresh with your next one.
1. Targeting the wrong keywords.
Most people don’t give enough thought to the keywords around which they build their
site.
They do little or no research as to the relative popularity of certain terms and they
frequently use industry specific terms consumers would never use in a keyword search.
2. Using “Mirror” sites.
A technique that used to work for achieving better positions in the search engines
revolved around publishing your website in several places on the web and submitting
them all to the search engines.
The major search engines now have duplicate content filters that defeat this technique.
3. Using the same page repeatedly.
Similar to posting mirror sites, using the same page over and over no longer rates as an
effective promotion technique.
4. Endlessly repeating keywords.
Referred to as “keyword stuffing” this technique of repeating keywords in various parts
of a web page only serves to annoy the search engines and rarely results in even mediocre
placement.
5. Stealing other people’s code.
Many so called “experts” tell you to go to the search engines, find a page that ranks well
and take their code. They don’t tell you that the search engine duplicate content filters
can catch you – and ban you!
6. Treating all search engines the same.
Each search engine has its own rules. What works for one won’t always work for others.
7. Treating Yahoo! like a search engine.
Yahoo! is not a search engine. Yahoo! is a directory with its own extremely unique rules
and live human beings making the site classifications.
8. Using most automatic submission tools.
Any program that submits fifty web pages to the same search engine in two minutes
alerts the search engines to a possible “SPAM” submission.
9. Promoting most free web space.
Search engines know that very little valuable or unique content comes from virtual malls
or free web space such as Tripod or Homestead.
They routinely block content from these sites.
Every page on your website can potentially draw visitors. Ensure every page contains the
necessary “search engine friendly” elements including meta-tags and focused content.
This represents just a summary of the mistakes people make promoting to the search
engines.
With consequences ranging from weeks of wasted effort to having your domain banned
from the search engines for life, take the time to educate yourself on the proper methods
of site promotion.
Blogger Adsense Guide
- What Exactly is a Blog? A Bit of Blogging History...
- Making Money with a Blog
- A Successful Blog
- The Future of Blogging
- AdSense as a Monetization Model
- How Does AdSense Know What Ads to Send?
- Where do the Ads Come From?
- Using AdSense for Monetization
- Rules of AdSense
- AdSense for Search
- How Much Money Can I Make from AdSense?
- Setting Up a Blog Using Google’s Blogger
- Blogger Set-Up, Step 1 – Create an Account
- Blogger Set-Up, Step 2 – Name Your Blog
- Blogger Set-Up, Step 3 – Choose a Template
- Congratulations - You Now Have a Blog on Blogger!
- Using the Dashboard in Blogger
- Posting a Message
- Blogger Settings
- The Blogger Template
- Signing Up For AdSense
- Once You Are Approved for AdSense
- AdSense Block Locations
- Graphics and AdSense
- The AdSense Console
- AdSense Report Tab
- AdSense Setup Tab
- My Account Tab
- Need More Help With AdSense?
- Creating Engaging Content
- What Should I Write About on My New Blog?
- So, how do you really come up with a topic for you...
- Posting Messages on Your Blog
- Formatting Your Posted Messages
- The Meat of Your Messages
- Increasing Traffic to Your Blog
- Finding Forums of Interest
- E-Mail Signature Files
- Back-links Bring Traffic to Your Blog
- Article Submissions
- Press Release Submissions
- Blog Directory Submissions
- Comment on Other Blogs
- Team Up With Other Bloggers
- Search Engine Optimization
- Search Engine Optimization
- Stay on Topic Post Often
- Links
- Keywords
- META Tags
- Ping
- SEO and Marketing Your Blog
- Your Blog Design
- Vlog and Moblog – The Future of Blogging
- Create an RSS Feed
- Alternatives to Blogger
- Final Thoughts
- Useful Web Resources - blogging
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Sunday, May 24, 2009
SEO and Marketing Your Blog
Search engine optimization is a very important part of making your
blog successful. It’s important to understand how the search engines
see your information and what they do with it. By understanding how
they work you are better able to create your blog as a “search engine
friendly” site. The easier the search engine can work with your site,
then the better rankings you will receive from them.
While search engine optimization is important, you cannot rely solely
on natural visitors to your website from the search engines. It is great
to have some of your readers come from there, but you will generally
want your blog’s name to get out there in other ways as well. You will
want to do all of the other things suggested to help drive traffic to
your website. The search engines, even if you get a great ranking, will
not do it all for you! You need to market your site and market it to
your target audience.
blog successful. It’s important to understand how the search engines
see your information and what they do with it. By understanding how
they work you are better able to create your blog as a “search engine
friendly” site. The easier the search engine can work with your site,
then the better rankings you will receive from them.
While search engine optimization is important, you cannot rely solely
on natural visitors to your website from the search engines. It is great
to have some of your readers come from there, but you will generally
want your blog’s name to get out there in other ways as well. You will
want to do all of the other things suggested to help drive traffic to
your website. The search engines, even if you get a great ranking, will
not do it all for you! You need to market your site and market it to
your target audience.
Press Release Submissions
If you were to start a small home business, one way to receive free
advertising for it would be to send a press release to your local
newspapers. Online there are a few press release websites where you
can submit a free press release about your new blog or website. (The
two most popular are prweb.com and prfree.com.)
To make a press release, simply write up a short statement about how
awesome your newly launched site is and post it on the free press
release websites. Make sure to have a link to your site in your press
release and you have just created one additional back-link for each
site you submitted your press release to. Press releases are a great
way to get links without a lot of work. They can be short and to the
point.
advertising for it would be to send a press release to your local
newspapers. Online there are a few press release websites where you
can submit a free press release about your new blog or website. (The
two most popular are prweb.com and prfree.com.)
To make a press release, simply write up a short statement about how
awesome your newly launched site is and post it on the free press
release websites. Make sure to have a link to your site in your press
release and you have just created one additional back-link for each
site you submitted your press release to. Press releases are a great
way to get links without a lot of work. They can be short and to the
point.
Article Submissions
There are many places online where you can submit a short (400-600
word) non-fiction article about something you know. This article could
be your first blog posting, it could be something you come up with just
to post on an article directory website, or it could be an article you
have someone else ghostwrite and then publish under your own name.
This is one time where having other people write for you probably isn’t
a bad thing. As long as the article is good and sound it really doesn’t
matter if it was written by you or a ghostwriter you hired to write it.
Submitting an article to an online article directory is free, simple, and
easy. Simply turn one of your blog posts into an article which can
stand alone, and then submit it to the article directory of your choice.
(Some popular ones are articlealley.com, contentdesk.com,
ezinearticles.com and goarticles.com.) There are also automated
submission programs you can use to submit your articles to many
article sites all at one time.
Attached to your article will be a “byline.” Your byline will contain
information about you and a link to your blogs and other websites.
You could have your byline read something like “Jane Smith is a
programmer by day and blogs on horses at night. See her amazing
programming website at www.iprogram.com and read her blog at
www.besthorseblog.com.” This example byline just created two back-
links for every time you publish the article; one to the programming
site and another to the horse blog. If you post this article five times
on the web you have ten back-links to your sites.
Also, many article sites allow you to publish non-exclusive rights
articles on their sites. This means that you are free to post the same
article on other article sites as well. Each time you submit the article
you build links to your site. In addition, other bloggers and
webmasters will link to these articles on their own relevant sites and
that creates even more links for your site as well. By submitting
articles to article directory websites you can build links easily to your
site to increase your search engine rankings.
word) non-fiction article about something you know. This article could
be your first blog posting, it could be something you come up with just
to post on an article directory website, or it could be an article you
have someone else ghostwrite and then publish under your own name.
This is one time where having other people write for you probably isn’t
a bad thing. As long as the article is good and sound it really doesn’t
matter if it was written by you or a ghostwriter you hired to write it.
Submitting an article to an online article directory is free, simple, and
easy. Simply turn one of your blog posts into an article which can
stand alone, and then submit it to the article directory of your choice.
(Some popular ones are articlealley.com, contentdesk.com,
ezinearticles.com and goarticles.com.) There are also automated
submission programs you can use to submit your articles to many
article sites all at one time.
Attached to your article will be a “byline.” Your byline will contain
information about you and a link to your blogs and other websites.
You could have your byline read something like “Jane Smith is a
programmer by day and blogs on horses at night. See her amazing
programming website at www.iprogram.com and read her blog at
www.besthorseblog.com.” This example byline just created two back-
links for every time you publish the article; one to the programming
site and another to the horse blog. If you post this article five times
on the web you have ten back-links to your sites.
Also, many article sites allow you to publish non-exclusive rights
articles on their sites. This means that you are free to post the same
article on other article sites as well. Each time you submit the article
you build links to your site. In addition, other bloggers and
webmasters will link to these articles on their own relevant sites and
that creates even more links for your site as well. By submitting
articles to article directory websites you can build links easily to your
site to increase your search engine rankings.
Increasing Traffic to Your Blog
Forum Signature Files
One way to increase traffic to your blog is to post messages on
internet forums. An internet forum is simply a message board where
people gather to talk and form their own online communities. There
are forums on just about any topic you can think of. Seriously, you
would be surprised what topics you can find forums on! You can find
forums on anything from childbirth to finance, from politics to world
history, and literally every other topic in between.
Most online forums allow you to have a personalized signature file.
Within this personal signature file you can generally put a link to your
blog, a link to a website you own or frequent, your name, the city you
live in, or any other basic information you choose to have visible to
anyone who reads the forum messages. When you post a message on
the forum, your signature file will automatically post the information
you entered into it, at the bottom of each of the messages you post.
Using a signature on forums can be a great way to get people to come
and read your blog while being able to reach your target market
easily.
What you will want to do first is to sign-up for forums which either
relate directly to your topic, or where people with similar interests to
your topic hang-out online, and then include the link back to your blog
in your signature file. You want to make sure to only post good quality
and more important relevant messages to the topic of the forum. You
should aim to become a valuable participant in the forum. If your
messages add value to the forum for the other community readers,
and you get to know some of the other posters and build an online
friendship, then they will likely check-out your blog and start reading
it. When they find that they like your blog they will also post
messages on their favorite forums about it and bring you more
readers. They will begin to advertise your blog for you. What’s better
than some passive advertising? Nothing!
What you do not want to ever do is join a forum and simply post about
how great your blog is and how everyone should check it out. This is
considered spamming and will result in you being banned from most
forums, and might even get your blog itself shut-down. You will not
gain any meaningful traffic from doing this. All you will do is irritate
people and possibly get some nice rude comments added to your blog.
People will not check out your blog because you say it is great.
One way to increase traffic to your blog is to post messages on
internet forums. An internet forum is simply a message board where
people gather to talk and form their own online communities. There
are forums on just about any topic you can think of. Seriously, you
would be surprised what topics you can find forums on! You can find
forums on anything from childbirth to finance, from politics to world
history, and literally every other topic in between.
Most online forums allow you to have a personalized signature file.
Within this personal signature file you can generally put a link to your
blog, a link to a website you own or frequent, your name, the city you
live in, or any other basic information you choose to have visible to
anyone who reads the forum messages. When you post a message on
the forum, your signature file will automatically post the information
you entered into it, at the bottom of each of the messages you post.
Using a signature on forums can be a great way to get people to come
and read your blog while being able to reach your target market
easily.
What you will want to do first is to sign-up for forums which either
relate directly to your topic, or where people with similar interests to
your topic hang-out online, and then include the link back to your blog
in your signature file. You want to make sure to only post good quality
and more important relevant messages to the topic of the forum. You
should aim to become a valuable participant in the forum. If your
messages add value to the forum for the other community readers,
and you get to know some of the other posters and build an online
friendship, then they will likely check-out your blog and start reading
it. When they find that they like your blog they will also post
messages on their favorite forums about it and bring you more
readers. They will begin to advertise your blog for you. What’s better
than some passive advertising? Nothing!
What you do not want to ever do is join a forum and simply post about
how great your blog is and how everyone should check it out. This is
considered spamming and will result in you being banned from most
forums, and might even get your blog itself shut-down. You will not
gain any meaningful traffic from doing this. All you will do is irritate
people and possibly get some nice rude comments added to your blog.
People will not check out your blog because you say it is great.
Formatting Your Posted Messages
Start your posted messages off right by using a title which matches
both the content of your post and the overall topic of your blog.
Suppose for a moment you have a blog about your pet cat named
Felix. Your cat did something funny this weekend so you want to write
about it on your blog to share with your readers. Your main goal on
your monetized blog is to have your AdSense ads show up to be about
cats so they blend in with your blogs topic. Rather than use an
ambiguous title like “My Weekend Adventure” use something more
specific like “My Weekend Adventure with Felix My Pet Cat.”
By using just “My Weekend Adventure” as your title, AdSense is liable
to return you ads for things like weekend vacations and other topics
which are not of interest to your cat blog readers. By including the
word “cat” in your title, and even using the word “pet” too, you are
much more likely to get ads about cat products which are much more
relevant to your blog. You are also much more likely to come up in
search results when people are searching for “cat” or “pet” related
websites in search engines.
You also want to have a link to each of your blog messages. This is
the field directly below your title in Blogger. A good rule of thumb
online is that any type of link is always a good thing. The more links a
website has the higher the search engine ranking of the site. Good
search engine ranking equals more of those natural visitors to your
site and thus more clicks on your AdSense ads. (We will talk about
links in detail in Chapter 9 of this eBook.)
To start off the text sections of your post always take the time to re-
type your title in bold type. Below this second title, which of course
has good key words for AdSense and search engine optimization,
follow up with the actual text of your post message.
Within your message text itself you will also want to try and use as
many of your keywords as possible. Mention “cat” and “pet” multiple
times where it makes sense to do so if your blog is about pet cats.
However, do not add things into your posts simply for search engine
optimization and AdSense because it will irritate your readers. You
want to use your keywords but use them when it makes sense to do
so.
Another simple tip to help you write exciting looking posts, and ones in
which the search engines like, is to use a variety of formatting. If you
say something which has importance – use bold. Use larger text for
things like titles, subtitles and keywords. However, don’t irritate your
readers just to improve your rankings. Make your posts read well and
not look like you created them just for the rankings. If your posts are
distracting to read because of weird formatting or stuffing of keywords
in them then it will make your readers feel like you blog is just about
the income and search engine rankings rather than about their own
learning and entertainment. This will cause your readers to move on
to other blogs which are more about their learning and entertainment
and less about income for the blogger. Always remember that your
blog is not the only one on its chosen topic, but you can always strive
to be the best blog on that topic!
Think for a moment about your local television news broadcast. You
turn on the television to watch after a hard day at work and then you
found it to be 95% commercials. You would likely be very
disappointed and you would likely change the channel. You would feel
like there isn’t anything there for you and that the broadcast was all
about advertising revenue for the news station. Same thing for your
readers, they do not come to your blog to be targets for advertising.
They come to your blog because they feel a connection to you and an
interest in what you have to say. Provide them with the necessary ads
but give them the good content so they can tolerate the ads as well.
both the content of your post and the overall topic of your blog.
Suppose for a moment you have a blog about your pet cat named
Felix. Your cat did something funny this weekend so you want to write
about it on your blog to share with your readers. Your main goal on
your monetized blog is to have your AdSense ads show up to be about
cats so they blend in with your blogs topic. Rather than use an
ambiguous title like “My Weekend Adventure” use something more
specific like “My Weekend Adventure with Felix My Pet Cat.”
By using just “My Weekend Adventure” as your title, AdSense is liable
to return you ads for things like weekend vacations and other topics
which are not of interest to your cat blog readers. By including the
word “cat” in your title, and even using the word “pet” too, you are
much more likely to get ads about cat products which are much more
relevant to your blog. You are also much more likely to come up in
search results when people are searching for “cat” or “pet” related
websites in search engines.
You also want to have a link to each of your blog messages. This is
the field directly below your title in Blogger. A good rule of thumb
online is that any type of link is always a good thing. The more links a
website has the higher the search engine ranking of the site. Good
search engine ranking equals more of those natural visitors to your
site and thus more clicks on your AdSense ads. (We will talk about
links in detail in Chapter 9 of this eBook.)
To start off the text sections of your post always take the time to re-
type your title in bold type. Below this second title, which of course
has good key words for AdSense and search engine optimization,
follow up with the actual text of your post message.
Within your message text itself you will also want to try and use as
many of your keywords as possible. Mention “cat” and “pet” multiple
times where it makes sense to do so if your blog is about pet cats.
However, do not add things into your posts simply for search engine
optimization and AdSense because it will irritate your readers. You
want to use your keywords but use them when it makes sense to do
so.
Another simple tip to help you write exciting looking posts, and ones in
which the search engines like, is to use a variety of formatting. If you
say something which has importance – use bold. Use larger text for
things like titles, subtitles and keywords. However, don’t irritate your
readers just to improve your rankings. Make your posts read well and
not look like you created them just for the rankings. If your posts are
distracting to read because of weird formatting or stuffing of keywords
in them then it will make your readers feel like you blog is just about
the income and search engine rankings rather than about their own
learning and entertainment. This will cause your readers to move on
to other blogs which are more about their learning and entertainment
and less about income for the blogger. Always remember that your
blog is not the only one on its chosen topic, but you can always strive
to be the best blog on that topic!
Think for a moment about your local television news broadcast. You
turn on the television to watch after a hard day at work and then you
found it to be 95% commercials. You would likely be very
disappointed and you would likely change the channel. You would feel
like there isn’t anything there for you and that the broadcast was all
about advertising revenue for the news station. Same thing for your
readers, they do not come to your blog to be targets for advertising.
They come to your blog because they feel a connection to you and an
interest in what you have to say. Provide them with the necessary ads
but give them the good content so they can tolerate the ads as well.
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