Where do the Ads Come From?

It is logical that at this point you might be wondering where the
advertisements Google puts on your site come from. Google has
another program called AdWords where businesses and individuals can
pay to advertise their websites via AdSense. These companies and
individuals are assured by doing this that the websites their
advertisements end up on will be relevant to the goods and services
which they want to sell. Just as AdSense saves you time in looking for
advertisers for your site, AdWords saves a lot of time, energy and
money for those businesses who want to advertise on relevant sites
without having to go out themselves and search for the sites to host
their ads.

Using the AdWords program, businesses and individuals buy AdSense
advertisements in large blocks by bidding on them. Generally a
business will pay for 500-1000 ads at a time. Based on their specified
keywords, a business allows AdSense to put their ads on sites which
would likely interest people who would be their potential customers.


For the example above of the chicken blog, if you were a hatchery, or
a supplier of chicken accessories, then you would want ads placed on
blogs such as the above one for chickens. This is exactly what
AdWords and AdSense do. And, they do it very well for both the
advertiser and the host of the ads. The hatchery wants to find chicken
lovers and the blog about chickens is the place it can easily find them.
The blog wants ads which will appeal to chicken lovers, and the
hatchery is one of those ads.


Just as AdSense can be a good way to make money from advertising,
AdWords can be a good way to advertise your business or even your
own blog! If you are looking at driving targeted traffic to a website
what better way than to use AdWords where it will place ads on similar
websites to yours? There simply is no easier way. If you have a blog
on a unique topic and are struggling to bring it traffic, you can buy
AdWords advertising and your blog link will show up on similar sites to
yours, and this will bring you added traffic. From this added traffic
you will get more clicks on your AdSense ads and will likely make
more money from those than you paid to advertise with AdWords.

What Exactly is a Blog? A Bit of Blogging History

As the internet grew to become what it is today, many webmasters
discovered that web surfers wanted to know which websites had
recently been updated and which had new information on them. Web
surfers were looking for new and exciting information and didn’t want
to have to go check websites themselves to see if they had been
updated recently. They wanted somewhere they could go and see just
what was new.


Some smart programmers started posting logs on their own websites
which told the web surfers which websites had recent updates or new
information on them. These weblogs, as they were called at that time,
were like an informal directory of “what’s new” online. These weblogs,
and the technology which powered them, eventually grew and changed
to become the blogs of today.


A blog is simply a website which is written in a friendly news format
which is frequently updated. Rather than be a listing of new or
updated websites, blogs became to be new, always changing, websites
in themselves.


A blog takes the same role online as your local television daily news
program or newspaper do in their respective media types. Blogs are




somewhere you go when you want new and interesting information on
any given topic.


A blog is a website which is always being updated with up to date
information. A blog serves the sole purpose of educating and
entertaining people. Just like a good daily news program, or local
newspaper, good blogs provide you with a nice balance of education
and entertainment. A good blog is one which has a lot of content,
teaches you something new and entertains you a bit in the process.
For your blog to be successful you will want to make sure you
incorporate each of these three things into your own blog as well. The
most successful blogs on the internet do this and do it quite well.


Where a weblog used to be a list of new or changed websites, they
changed over time and exploded in popularity into today’s blogs.
Where a blog used to be something only a programmer had, blogging
now allows anyone, without any programming or HTML (hypertext
mark-up language) skills, to set up their own blog. The weblogs of
yesteryear paved the way to the blogs of today.


With the proliferation of free blog sites such as Google’s Blogger, it is
simple for anyone in the world to have their own blog. Blogger uses
templates and signing up for an account and starting your blog takes
all of about five minutes and you are up and on your way! If you can
e-mail and surf the web, then you can have your own blog. It really is
that easy. And, best of all - it is free!
Today’s blogs are maintained by both companies (large and small) as
well as individuals all over the world. In this day and age even your
grandmother could have her own blog if she wanted to. All she would




7



have to do is sign-up for a Blogger account and start typing about her
family, her hobbies, her pets, or whatever else she might want to talk
about. A family blog can be a great way for families who want to stay
in touch with each other.


A blog can simply be an online diary or notebook you use to publish
your thoughts. A blog can also be a more formal website used to
educate people about just about any topic you can think of. Your blog
can be as personal or professional as you want it to be.


Through the use of Blogger’s great templates you can adjust the look
and feel of your own blog to match the type of blog you wish to have.
You are also free to have more than one blog and can have the look
and feel of each separate blog vary depending on their individual
topics. And the best thing is that both a personal or professional blog
can have AdSense on it and make you some money!


Online there are currently blogs on topics ranging from workplace
politics, world politics, relationships, frugal living, sports, religion,
family life, children, family pets, and just about anything else in
between. Chances are if you have an interest in something then there
is a blog out there on the topic. However, if you search and can’t find
a blog on a topic which interests you then that can tell you that it
might be a great idea of a topic for starting your own blog and making
some extra money with it!