Lesson Objective:
To send out your endorsement email letter to the house list you have built up over the last
month.
Skills Needed:
· Basic Email
Today’s Lesson:
Congratulate yourself – we’re already on Day 30…sending out your endorsed email!
Today’s lesson will be very profitable.
Today, we’re simply going to get your endorsed email from yesterday and send it out the
door to bring in some dough.
Believe it or not – email marketing is pretty simple when you do it right.
Before we go any further, I want to give you some information on opt-in email marketing
so you get this straight.
The Truth About “Opt-in” and “Permission” Email Marketing
If you’ve been on the Net for anytime, I’m sure you’ve heard of “spam”.
That’s the name for unsolicited commercial email… mostly the kind of “get rich quick”
and “send me a dollar” pyramid schemes that find their way into your inbox.
Many short-term minded marketers feel that since email is practically free they can send
out thousands and thousands of emails hoping for a handful of sales while dealing with
the risks involved.
We don’t think that’s a good idea.
You see, there is a big difference between permission email marketing and spamming.
I’m not talking about using software that can harvest emails addresses from the Web or
even those CD-roms with “30 million email addresses” floating around. The fact is,
without getting permission, you are just sending out spam and that will land you in some
big trouble.
I’ve seen sites shutdown, ISP’s cancelled and people basically being “blackballed” from
the Internet community.
Trust me, it’s not pretty.
In fact, there is legislation pending that makes spamming illegal. So not only will you
have all kinds of angry prospects – but you could also end up with severe legal penalties
against you.
Why would you want to put yourself through any of that?
There’s no point because getting permission is easy once you start using the strategies
we’re revealing here, plus it produces far better results.
Okay, with that said, let’s get to work finishing your endorsement email.
We’ve already discussed editing on Day 11 for your sales letter (and it’s really the same
process – just a little easier).
Your endorsement email’s only job is to get your recipient over to your affiliate link with
a predisposed idea to buy the product.
I’ve seen some endorsement email work with just a few paragraphs while others are 15-
20 paragraphs. You don’t want to really sell in the email – just “pre-sell” and lay the
groundwork for the sales process on the referring site to do the work for you.
If you’ve done a good job with this pre-sell you can easily see 5%, 10% even as high
20% conversion rates once they get to the website.
Before your email goes out – here are a couple simple points that are often overlooked:
· Make sure the link in your email is “clickable”. That means links should start
with http://www.yoursite.com and an email link should start with:
mailto:email@isp.com
· Make sure your “from” field is something people on your list will recognize,
such as your name or your business name.
· Did you include a way to people to remove themselves and unsubscribe from
your list?
· Do all the links work? Did you double-check?
· Is there a “spam” disclaimer? This basically comes at the end and says…
“This email is never sent unsolicited. You or someone claiming to be you
subscribed to this list using this email address [email]. If you wish to
unsubscribe please see below.”
Today’s Assignment:
1. Edit your email at least twice and read it aloud to yourself. Be sure it is formatted
correctly. Hard return before 65 characters so it wraps correctly.
2. Send out your endorsed email to your opt-in and customer list (you can slightly
change the opening for each group). Best days to mail seem to be Tue, Wed and
Thursday for sending out emails.
By the way - if you started this program on Monday (Day 1) – today would
be a Tuesday... a perfect day to mail!
Showing posts with label huge revenue from adsense. Show all posts
Showing posts with label huge revenue from adsense. Show all posts
Wednesday, May 27, 2009
Day 5 (Friday) - Write the copy of the sales letter
Lesson Objective:
Today’s lesson objective is to continue the process of writing your sales letter.
Skills needed:
· Imagination
· Basic Word Processing
Today’s Lesson:
With your 50 headlines I want you to start identifying which ones are the most powerful.
Sometimes I have my wife look at them and tell me which one really moves her. It has to
be a first glance.
When I have my top 10 or so headlines then I move on to creating the sales letter. I use
the best headline for my headline on top of the site. My second strongest one is usually
the first sentence and then I try to use the other ones throughout the copy as subheads.
Today, we’re going to put together the rest of the sales letter and one of the easiest ways
to teach you how to do this is by looking at an analysis of my site…
My 12-Part “Power Web Copywriting” Formula
(This is how I am able to get approximately 1 out of every 32 visitors to buy my product)
For illustration of the formula - I’ve analyzed my site Instant Sales Letters.
Let’s start…
1. Create Immediate Attention with a Powerful Headline.
You can see I use a ‘prehead’ (this is the small headline above the main headline), a
headline and a subhead. All 3 of these are powerful enough to be the main headline.
Your headline’s job is immediately get your prospect’s attention and stop them dead in
their tracks. (We’ve already covered this on Day 4.)
2. Create Instant Believability with Testimonials.
One of your biggest problems on the Internet (or anywhere) is being believed. The
best way to assure people you are not a scam artist or huckster is by providing
testimonials. As you can see I like to include a testimonial as close to the top of the letter
as possible. I’ve placed these 2 testimonials from prominent Internet marketers above my
headline. This way I get people immediately believing what I say before they read my
sales letter.
3. Build Interest By Discussing a Problem, Expanding on your Headline or
Incorporating a Story.
The first part of your sales letter is critical to your success. Here I expand on the benefits
I got people excited about in the headline. They start imagining the success one sales
letter could bring them.
I also use a story to keep readership high. People love to read stories. It’s nearly
impossible not to read a good story.
4. Whet Reader’s Desire with Hot Benefits and Bullets.
Benefits are the results your prospects are looking for. If you sell a book – people don’t
want to read the book they want the ‘secrets’ and information inside.
You can incorporate benefits into your bullets (which are really “mini headlines”) so use
the same powerful words to build desire and stress benefits or how they can avoid pain.
Bullets are one of the most powerful persuaders in a sales letter. You’ll see companies
like Bottom Line or FC&A actually makes almost their entire sales letter bullets. And
that’s because bullets work!
Bullets are almost like “mini-headlines”. So the same rules apply. Bullets arouse
curiosity. I just love the way bullets compel people to find out more…
And they really drive people’s desire sky high for your product or service. One bullet that
somebody desperately wants to find out is often responsible for them buying a product or
service.
Pay attention to these bullet formulas:
· Stop ____ without expensive _______.
· Five simple ways to _________.
· How to stop ___________.
· The absolute best time to ________.
· End your ____________.
· How to avoid the 12 biggest _______ mistakes.
· How to become a _____ even if you can’t __________.
· No more __________.
· The jealously-guarded secret of ______________.
· The no-lose way to ____________.
· The truth about ___________.
· 6 facts you must know about __________.
· A simple technique for _____________.
· What can teach you about __________.
· Why almost everyone is wrong about the _____________.
· The correct way to use _______________.
· An easy 3-step system for _______________.
· How to quickly and easily create __________, using _______________.
· What you can learn from _________.
· 18 new ways to get ________________.
· New ways to get more out of ______________.
· What never to believe in any _____________.
· How to make sure you’re not overpaying for _________.
· 9 ways to slash your ________ costs.
5. Intensify Desire with Testimonials Showing Results.
Not only do I start with testimonials – but I’ll put them throughout the letter.
People love reading testimonials because they are much more powerful than anything you
could every say about yourself.
Here’s how I use testimonials to prove my points:
6. Build Value by Comparing Apples to Oranges or ROI.
Establish Why Price is Really a Great Value.
In order to prove that your product or service is a great value you need to show it. I do
this by comparing my letter templates to having to pay me or another copywriter to write
them for you. This way I can prove it’s a great value.
7. Explain Reason-Why.
Explaining to people the reason why you are doing something is one of the most
powerful persuaders you could ever incorporate into your sales letters. I have an entire
article about it that you can read here:
http://instantsalesletters.com/articles/trigger.html
Take a look at how I justify such a great value for buyers in this paragraph:
8. Create ‘Greed’ Desire or ‘Gotta Have It’ Mentality with Free Bonuses.
I like to pile on the bonuses and really get people excited.
Sometimes they buy the main product just because of the bonuses. Do I care? Nope!
Your bonuses should be so good you could sell them on their own.
You can see here the bonuses are worth nearly triple what they’ll pay for the Instant Sales
Letter templates.
That’s what you want! You want people to really get excited about the incredible deal
they’re getting!
9. Unconditional Guarantee to Alleviate Fears (even better-than-risk-free
guarantee).
The more risk-free you can make it for people to take action the better.
There’s no need to worry about offering a strong guarantee if you’ve got a good product.
Here’s how I present it in my letter:
10. Demand Immediate Action Using Scarcity or Time Deadline Stress What
They’ll Lose if They Delay.
Nobody likes to make a decision. That’s why you have to help them along by
incorporating a time deadline and reminding them of what they’ll miss out on if they
don’t take action. Sometimes it can be as easy as this one paragraph:
11. Make it Absolutely Clear What to Do Next.
Here’s where a lot of sales letters wimp out. Don’t make people guess what you want
them to do. Tell them “click here” to get started right away.
12. Power P.S.
I will give prospects another chance to get additional information in the P.S. of the letter.
This link would take them to a page that answers even more questions about the
templates. Then the P.P.S. summarizes the benefits and what they’ll get if they order
now!
There you have it! Just put these 12 elements to work in your sales letter
and you’re all set.
Today’s Assignment:
1. Get the major elements of your sales letter together:
2. Come up with your irresistible offer (see bonus article at the end of this section)
3. Get together your testimonials. If you don’t have any yet – ask people to review
your product/service and get back to you. Ask existing customers if you can use
their comments.
4. Create a list of 20 bullets points for your product or service highlighting benefits.
A simple way to do this is to take every feature and come up with several benefits
for it. Remember a benefit is something your product does (result it produces) for
the customer.
5. Think of a believable and truthful ‘reason why’ you are making this offer.
6. Bonuses. Think of several high perceived but low-cost bonuses. Information
products like reports or ebooks are perfect for this.
7. Craft your guarantee. Try to be as liberal as possible, a lifetime guarantee sure
would sell more than a 30-day guarantee.
Special Notice: Inside the “show-and-tell” 33 Days to
Online Profits Video CD-roms you can see an actual
sales letter from start to finish. You’ll see all the different
editing processes and more. You just pop the CDs into
your computer and watch as right before your eyes each step is
brought to life. Check it out here
HOW TO CREATE POWERFUL OFFERS THAT DRIVE YOUR SALES THROUGH
THE ROOF
By Yanik Silver
What does a mafia boss know about marketing?
Lots. Read on to find out...
Do you remember in the movie "The Godfather" when Don Corleone says, "I’m gonna
make him an offer he can’t refuse"?
And it’s this simple concept that’s the backbone of any successful sales proposition you
make. (However if I were you, I’d probably leave out the threats of violence in your sales
piece.)
From now on, your job is to create such powerful offers that anyone reading it would say
to themselves, "My goodness, I’d have to be a complete idiot not to take them up on this
deal!"
And creating a powerful offer like this is easier than you think.
Let me share with you one of the most compelling offers I’ve seen. It took a dying hotel
on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn,
and transformed it into a super moneymaker.
This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel.
Listen to this deal and see if you wouldn't act on this even if you were just an occasional
gambler:
"Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per
couple I will:
1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous
strip.
2) I will give you free tickets to a show with name entertainers.
3) I will put a chilled bottle of champagne in your room for free.
4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing
slots or in one of the lounges.
5) I'll hand you $1,000 of my money to gamble with for free.
6) I'll let you keep all your winnings.
7) I'll guarantee you'll win a color TV, VCR or a faux diamond ring.
Obviously I'm not going to give this incredible deal to everybody in the whole world.
There can only be (small number) of these vacation packages available. First come, first
served."
If that's not an irresistible offer, I don't what is. The closer you can get to something like
this, the more customers you’ll have falling all over themselves to give you their money.
Does this give you a few ideas?
========================
Using The Bonus Pile On
========================
Vegas World’s offer uses a concept I call "Bonus Pile On". And the way it works is to
keep piling on bonus after bonus until finally you have to say "no mas" and whip out
your charge card.
It was the same thing with the famous Ginsu knife commercials a few years back. They
used this technique perfectly to sell millions of dollars of cutlery. The announcer would
say "And if you act now you’ll also get..." and then about 15 different knives and kitchen
gadgets would pop up on the screen.
It made you think about how much value you were getting for such a little price. That’s
the power of the "bonus pile on".
So what’s the best way to start using this in your business? Well, one of the best ways I
know is using paper and ink. You can give away a series of valuable reports with any
purchase. What’s more, you could even make this information available as a download
from your website so you’d have zero distribution cost.
Or you could make deals with other businesses where they’d let you give away a product
or service from them to your customers. If you really use your imagination here you’ll
come up with lots of ways to create a "bonus pile on".
===============================
Make Prospects Take Action Now!
===============================
There’s no doubt about it - deep down, everyone of us is a lazy procrastinator. That’s
why you need some kind of deadline or scarcity factor to make prospects take action
now. If your prospects believe an offer is going to be around forever, there’s no reason to
take action.
That’s the reason deadlines work so well. In one of my businesses, I’ll stamp a red
deadline on the order form for the last day prospects get over $2,000.00 in free bonuses.
And believe me, it’s not unusual to get people ordering right on the very last day of the
deadline just because of this stamp.
=======================
100% No-Risk Guarantee
=======================
Finally, the last component of a powerful offer is to make your deal as risk-free as
possible. Nobody wants to make a mistake and be stuck with something that doesn’t
deliver as promised. That’s why you should make every effort to lift the risk from the
prospect and place it squarely on your shoulders. Make a bold guarantee and make it for
as long as possible. If you have a quality product, you shouldn’t worry because most
often return rates will drop the longer you extend guarantees for.
Another strategy to try is offering a 30-day "hold-your-check or charge slip" trial. That
means people will send you checks postdated 30 days out or you won’t charge their credit
cards for 30 days. Joe Karbo used this to sell tens of thousands of copies of his book "The
Lazy Man’s Ways to Riches".
Now you have all the keys to creating your own irresistible offer and watching your sales
soar. Just keep adding value and more bonuses until you come up with an offer than
makes your prospect feel guilty for not ordering.
Today’s lesson objective is to continue the process of writing your sales letter.
Skills needed:
· Imagination
· Basic Word Processing
Today’s Lesson:
With your 50 headlines I want you to start identifying which ones are the most powerful.
Sometimes I have my wife look at them and tell me which one really moves her. It has to
be a first glance.
When I have my top 10 or so headlines then I move on to creating the sales letter. I use
the best headline for my headline on top of the site. My second strongest one is usually
the first sentence and then I try to use the other ones throughout the copy as subheads.
Today, we’re going to put together the rest of the sales letter and one of the easiest ways
to teach you how to do this is by looking at an analysis of my site…
My 12-Part “Power Web Copywriting” Formula
(This is how I am able to get approximately 1 out of every 32 visitors to buy my product)
For illustration of the formula - I’ve analyzed my site Instant Sales Letters.
Let’s start…
1. Create Immediate Attention with a Powerful Headline.
You can see I use a ‘prehead’ (this is the small headline above the main headline), a
headline and a subhead. All 3 of these are powerful enough to be the main headline.
Your headline’s job is immediately get your prospect’s attention and stop them dead in
their tracks. (We’ve already covered this on Day 4.)
2. Create Instant Believability with Testimonials.
One of your biggest problems on the Internet (or anywhere) is being believed. The
best way to assure people you are not a scam artist or huckster is by providing
testimonials. As you can see I like to include a testimonial as close to the top of the letter
as possible. I’ve placed these 2 testimonials from prominent Internet marketers above my
headline. This way I get people immediately believing what I say before they read my
sales letter.
3. Build Interest By Discussing a Problem, Expanding on your Headline or
Incorporating a Story.
The first part of your sales letter is critical to your success. Here I expand on the benefits
I got people excited about in the headline. They start imagining the success one sales
letter could bring them.
I also use a story to keep readership high. People love to read stories. It’s nearly
impossible not to read a good story.
4. Whet Reader’s Desire with Hot Benefits and Bullets.
Benefits are the results your prospects are looking for. If you sell a book – people don’t
want to read the book they want the ‘secrets’ and information inside.
You can incorporate benefits into your bullets (which are really “mini headlines”) so use
the same powerful words to build desire and stress benefits or how they can avoid pain.
Bullets are one of the most powerful persuaders in a sales letter. You’ll see companies
like Bottom Line or FC&A actually makes almost their entire sales letter bullets. And
that’s because bullets work!
Bullets are almost like “mini-headlines”. So the same rules apply. Bullets arouse
curiosity. I just love the way bullets compel people to find out more…
And they really drive people’s desire sky high for your product or service. One bullet that
somebody desperately wants to find out is often responsible for them buying a product or
service.
Pay attention to these bullet formulas:
· Stop ____ without expensive _______.
· Five simple ways to _________.
· How to stop ___________.
· The absolute best time to ________.
· End your ____________.
· How to avoid the 12 biggest _______ mistakes.
· How to become a _____ even if you can’t __________.
· No more __________.
· The jealously-guarded secret of ______________.
· The no-lose way to ____________.
· The truth about ___________.
· 6 facts you must know about __________.
· A simple technique for _____________.
· What
· Why almost everyone is wrong about the _____________.
· The correct way to use _______________.
· An easy 3-step system for _______________.
· How to quickly and easily create __________, using _______________.
· What you can learn from _________.
· 18 new ways to get ________________.
· New ways to get more out of ______________.
· What never to believe in any _____________.
· How to make sure you’re not overpaying for _________.
· 9 ways to slash your ________ costs.
5. Intensify Desire with Testimonials Showing Results.
Not only do I start with testimonials – but I’ll put them throughout the letter.
People love reading testimonials because they are much more powerful than anything you
could every say about yourself.
Here’s how I use testimonials to prove my points:
6. Build Value by Comparing Apples to Oranges or ROI.
Establish Why Price is Really a Great Value.
In order to prove that your product or service is a great value you need to show it. I do
this by comparing my letter templates to having to pay me or another copywriter to write
them for you. This way I can prove it’s a great value.
7. Explain Reason-Why.
Explaining to people the reason why you are doing something is one of the most
powerful persuaders you could ever incorporate into your sales letters. I have an entire
article about it that you can read here:
http://instantsalesletters.com/articles/trigger.html
Take a look at how I justify such a great value for buyers in this paragraph:
8. Create ‘Greed’ Desire or ‘Gotta Have It’ Mentality with Free Bonuses.
I like to pile on the bonuses and really get people excited.
Sometimes they buy the main product just because of the bonuses. Do I care? Nope!
Your bonuses should be so good you could sell them on their own.
You can see here the bonuses are worth nearly triple what they’ll pay for the Instant Sales
Letter templates.
That’s what you want! You want people to really get excited about the incredible deal
they’re getting!
9. Unconditional Guarantee to Alleviate Fears (even better-than-risk-free
guarantee).
The more risk-free you can make it for people to take action the better.
There’s no need to worry about offering a strong guarantee if you’ve got a good product.
Here’s how I present it in my letter:
10. Demand Immediate Action Using Scarcity or Time Deadline Stress What
They’ll Lose if They Delay.
Nobody likes to make a decision. That’s why you have to help them along by
incorporating a time deadline and reminding them of what they’ll miss out on if they
don’t take action. Sometimes it can be as easy as this one paragraph:
11. Make it Absolutely Clear What to Do Next.
Here’s where a lot of sales letters wimp out. Don’t make people guess what you want
them to do. Tell them “click here” to get started right away.
12. Power P.S.
I will give prospects another chance to get additional information in the P.S. of the letter.
This link would take them to a page that answers even more questions about the
templates. Then the P.P.S. summarizes the benefits and what they’ll get if they order
now!
There you have it! Just put these 12 elements to work in your sales letter
and you’re all set.
Today’s Assignment:
1. Get the major elements of your sales letter together:
2. Come up with your irresistible offer (see bonus article at the end of this section)
3. Get together your testimonials. If you don’t have any yet – ask people to review
your product/service and get back to you. Ask existing customers if you can use
their comments.
4. Create a list of 20 bullets points for your product or service highlighting benefits.
A simple way to do this is to take every feature and come up with several benefits
for it. Remember a benefit is something your product does (result it produces) for
the customer.
5. Think of a believable and truthful ‘reason why’ you are making this offer.
6. Bonuses. Think of several high perceived but low-cost bonuses. Information
products like reports or ebooks are perfect for this.
7. Craft your guarantee. Try to be as liberal as possible, a lifetime guarantee sure
would sell more than a 30-day guarantee.
Special Notice: Inside the “show-and-tell” 33 Days to
Online Profits Video CD-roms you can see an actual
sales letter from start to finish. You’ll see all the different
editing processes and more. You just pop the CDs into
your computer and watch as right before your eyes each step is
brought to life. Check it out here
HOW TO CREATE POWERFUL OFFERS THAT DRIVE YOUR SALES THROUGH
THE ROOF
By Yanik Silver
What does a mafia boss know about marketing?
Lots. Read on to find out...
Do you remember in the movie "The Godfather" when Don Corleone says, "I’m gonna
make him an offer he can’t refuse"?
And it’s this simple concept that’s the backbone of any successful sales proposition you
make. (However if I were you, I’d probably leave out the threats of violence in your sales
piece.)
From now on, your job is to create such powerful offers that anyone reading it would say
to themselves, "My goodness, I’d have to be a complete idiot not to take them up on this
deal!"
And creating a powerful offer like this is easier than you think.
Let me share with you one of the most compelling offers I’ve seen. It took a dying hotel
on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn,
and transformed it into a super moneymaker.
This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel.
Listen to this deal and see if you wouldn't act on this even if you were just an occasional
gambler:
"Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per
couple I will:
1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous
strip.
2) I will give you free tickets to a show with name entertainers.
3) I will put a chilled bottle of champagne in your room for free.
4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing
slots or in one of the lounges.
5) I'll hand you $1,000 of my money to gamble with for free.
6) I'll let you keep all your winnings.
7) I'll guarantee you'll win a color TV, VCR or a faux diamond ring.
Obviously I'm not going to give this incredible deal to everybody in the whole world.
There can only be (small number) of these vacation packages available. First come, first
served."
If that's not an irresistible offer, I don't what is. The closer you can get to something like
this, the more customers you’ll have falling all over themselves to give you their money.
Does this give you a few ideas?
========================
Using The Bonus Pile On
========================
Vegas World’s offer uses a concept I call "Bonus Pile On". And the way it works is to
keep piling on bonus after bonus until finally you have to say "no mas" and whip out
your charge card.
It was the same thing with the famous Ginsu knife commercials a few years back. They
used this technique perfectly to sell millions of dollars of cutlery. The announcer would
say "And if you act now you’ll also get..." and then about 15 different knives and kitchen
gadgets would pop up on the screen.
It made you think about how much value you were getting for such a little price. That’s
the power of the "bonus pile on".
So what’s the best way to start using this in your business? Well, one of the best ways I
know is using paper and ink. You can give away a series of valuable reports with any
purchase. What’s more, you could even make this information available as a download
from your website so you’d have zero distribution cost.
Or you could make deals with other businesses where they’d let you give away a product
or service from them to your customers. If you really use your imagination here you’ll
come up with lots of ways to create a "bonus pile on".
===============================
Make Prospects Take Action Now!
===============================
There’s no doubt about it - deep down, everyone of us is a lazy procrastinator. That’s
why you need some kind of deadline or scarcity factor to make prospects take action
now. If your prospects believe an offer is going to be around forever, there’s no reason to
take action.
That’s the reason deadlines work so well. In one of my businesses, I’ll stamp a red
deadline on the order form for the last day prospects get over $2,000.00 in free bonuses.
And believe me, it’s not unusual to get people ordering right on the very last day of the
deadline just because of this stamp.
=======================
100% No-Risk Guarantee
=======================
Finally, the last component of a powerful offer is to make your deal as risk-free as
possible. Nobody wants to make a mistake and be stuck with something that doesn’t
deliver as promised. That’s why you should make every effort to lift the risk from the
prospect and place it squarely on your shoulders. Make a bold guarantee and make it for
as long as possible. If you have a quality product, you shouldn’t worry because most
often return rates will drop the longer you extend guarantees for.
Another strategy to try is offering a 30-day "hold-your-check or charge slip" trial. That
means people will send you checks postdated 30 days out or you won’t charge their credit
cards for 30 days. Joe Karbo used this to sell tens of thousands of copies of his book "The
Lazy Man’s Ways to Riches".
Now you have all the keys to creating your own irresistible offer and watching your sales
soar. Just keep adding value and more bonuses until you come up with an offer than
makes your prospect feel guilty for not ordering.
Day 1 (Monday) - “Why are you going online” & Preliminary domain name selection
Lesson Objective:
To determine your personal objective in creating an online business and to start thinking
about which domain name(s) makes the most sense for your venture.
Skills Needed:
· Imagination
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Part 1 - Define “why” you want to launch and promote your business
online.
Motivational guru Tony Robbins teaches that the reason for doing something rates much
stronger than the methods you use to get the job done.
If you have strong enough “why” to go online and create a successful business - then you
will find the ways to get the job done.
Ask yourself - Why do you want to create an online business?
Do you want to create a stream of “passive” income – income that comes to you while
you work, sleep, play in the yard or drive down the road?
Do you want to create a sense of security for yourself about where your next check will
come from?
Do you want to supplement your income so you can afford some of the “finer things” in
life instead of living paycheck to paycheck?
In his “Rich Dad, Poor Dad” series of books, Robert Kyosaki advises against anyone
getting a part time job… he says you should always start a part time business.
Your own part time business can offer you many different tax, income and personal
advantages.
We’ll let you and your accountant decide the tax advantages for your particular business,
but we do know that an online business rates as virtually the best type of small business
to own.
Here’s why:
· You can operate from virtually anywhere as long as you have a computer, phone
line and a dial up Internet access account.
· You have the lowest startup and operating costs of virtually any business you
could run.
· You can start with almost nothing and work your way up to a business that
generates $ thousands $ in revenue within a relatively short period of time.
So I’ll ask you again - Why do you want to go online?
What does going online and making a “success” of it mean to you?
STOP! Take a moment right now and close your eyes… and for once don’t just pass over
an exercise like this lightly! Actually do the exercise I’m about to describe!
Close your eyes and visualize what having a successful online business means to you.
See yourself making sales every single day and having customers gladly send you their
money in exchange for your products, information or services.
Feel the great and relaxed feelings of having extra money in your bank account.
This visualization exercise will help you formulate a solid, worthy, personal goal and
keep you motivated and focused through the 33-day process.
Now – write out one primary goal you want to accomplish by sticking to this
plan for the next 33 days and really going for it!
Take that goal and write it on a 3 x 5 card and put it where you will see it when you wake
up in the morning and before you go to sleep each night.
If you really want to burn this goal into your subconscious mind you should read it aloud
once each morning and evening.
By the way, this is not some “corny” technique we dreamed up -- this is one of the key
techniques Napoleon Hill teaches in “Think and Grow Rich”, the classic success book on
how to turn your thoughts into riches.
All of the techniques we teach in the rest of this program will have MAXIMUM impact if
you know exactly why you want to take the necessary actions each and every day.
So do you have your goal clearly stated and written down? GOOD!
Let’s move on to part 2 of today’s lesson…
Part 2 – Analyzing “Keywords” to make your domain name selection
Your domain name represents one of the most important decisions you have to make in
going online.
Even if you only plan to promote someone else’s affiliate link… you must have your own
domain name (and tomorrow we’ll talk about website hosting for that domain) so you
have an “address” to use in promoting your product, service or information.
Your domain name is made up of a combination of words and or numbers. It serves
several purposes:
1. It is the “address” people use to find you online…
2. It helps create your identity online…
3. It helps the search engines determine how “relevant” your site is to a particular
keyword search.
Now, I know the next question on your mind right now is, “What about all these domain
names ending in .tv, .biz, .info and other names?
Should I get one of those?”
In a word - NO!
Don’t go with one of these domain names with a weird extension on the end. You want a
good old .com (pronounced dot-com) domain name.
Why?
2 Reasons:
1. The search engines seem to give better treatment to .com domain names.
2. The buying public gives more respect to a .com domain name.
Hey! When you think of a domain name or web address, what do you think of?
A name ending in “.com” of course!
So put it out of your head right now that you will get anything other than a .com domain
name.
Now, before you go off and start looking for one word domain names – which probably
have all been taken – you must find out the most popular “keywords” your potential
audience will look for and then you must craft those particular words into a domain
name.
Having a domain name rich in keywords is critical for success online -- especially with
the search engines.
We will now look at a tool you can use to determine which keywords rate the most
popular for your target audience.
NOTE: From time to time this link may go down, change or become unavailable. That’s
the nature of the Internet. We have used our best efforts to keep the information up to
date… but it can change literally in an instant.
If the link goes down, wait a while and try back later.
NOTE: You will need an active Internet connection to use this tool as well as other
links in the book.
You can do some truly amazing keyword research with the following link.
This tool allows you to see actual search terms people type in and will also suggest
related words they use.
Here you can see actual counts of how many times people searched for a particular
phrase last month on Overture. This will really help you compare the popularity of
various keyword phrases.
Click over and put in the most popular keyword phrase you think people would use to
search for what you sell.
One way to always have access to this tool is to sign up with Overture to deliver
traffic to your site… a technique we discuss in a few days.
Once you enter what you think is the most popular keyword phrase, each of these sites
will return a list of related words and phrases people have searched for. This allows you
to see -- without a doubt and without guessing -- which terms rank most popular.
Here’s a brief assignment you should complete as soon as possible.
Research which keyword combinations are most popular, then copy and paste the
50 most popular keywords into your word processor and rank them in order of
popularity. (Most popular first.)
Pick the top 3 to 5 keywords and combine them to make at least 5 different
domain names that would incorporate those keywords.
Here’s an example:
Let’s say we’re selling an ebook about selling antique cars and parts through car shows.
Our keyword research might look like this:
My first search was for “antique cars”
Overture returned these results:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
370 antique car sale
307 antique car insurance
303 antique classic car for sale
283 antique toy car
272 antique pedal car
215 antique and classic car for sale
I would initially have these domains in the back of my mind – BUT I wouldn’t go buy
any domains until I went through Step 3 of today’s lesson… so put your credit card away
for now :-)
1. antiquecarsale.com
2. antiquecarpartssale.com
3. antiquecarsalevalues.com
4. antiquecarsaleshowvalues.com
5. antiquecarpartvalueprices.com
The actual domain name I chose would depend on what EXACTLY I was doing with
these antique cars.
Selling them? Restoring them? Selling parts? Etc.
NOTE: It helps if you keep all of this information in a word processing file so you can
simply copy and paste to and from the document as you go along.
Set that list aside for now… we’ll come back to it a little later.
Part 3 – How Google, Yahoo, and Dmoz (the Open Directory) affect your
domain name choice
Yahoo and Dmoz are the two most important directories where people go to search for
information on just about any subject you can imagine.
Google is now by far the most popular search engine on the Internet.
Directories classify sites according to categories – much the same way the yellow pages
list similar businesses together – whereas search engines classify sites based on
keywords, page text, links from other sites and at least 100 other factors.
Yahoo currently ranks as the most popular overall search directory in the world, while
NOTE: Coming up #1 for a keyword search in Google or Yahoo! (or any other
search engine) is different than coming up in a category search. Getting TOP
search engine placement is a topic that others have written entire books about!
We give you links to get more information about products that can help you get a
high listing for a keyword search later in this ebook, but it’s not possible for us to
cover this subject in any depth and keep the size of this book under 500-1,000
pages.
Google ranks as the number one search engine.
What does this have to do with your domain name?
The name of your business dictates how and where you get listed in a directory
category.
Our focus in this part of the ebook is to get good placement on the Category Listing
pages of Yahoo and DMOZ. We will give a basic overview of properly creating your
web pages for a higher probability of ranking well in Google in the next few days.
If you want to come up high (first) in the category listings of any directory then you need
to name your business correctly.
Here’s a summary of how the category ranking system works:
1. Names beginning with punctuation marks and symbols come before numbers
2. Numbers come before letters
3. Letters show in alphabetical order
If you want to show up at the top of a category, your name probably better start with a
number or the letter “A”.
Now, go to Yahoo and Dmoz and choose the category you want to show up in when
someone does a search.
You do this simply by logging onto both sites, doing a search for your most popular
keyword phrase and then choose the most appropriate category that comes up on the first
page of the search results.
If at all possible, you want to get into the first category that appears when you search for
your most popular keyword phrase. (The red arrows will take you to a category view)
Next, click on the category link to see what type of name you’ll need in order to come up
at or near the top of the alphabetical listings.
Does your name need to start with a number?
Does it need to start with the letter “a”?
Do you need to try to get a punctuation mark in your name like “!” or “#”?
Let’s keep going with the “antique car” example.
When I search for “antique cars” on Yahoo the first relevant category that shows up is:
Business and Economy > Shopping and Services > Automotive > Classifieds > Classic Cars
When I clicked that directory link these links appeared at the top of the alphabetical
listings.
· 1 in a Million Cars - designed to help people locate rare and collectible classic cars from around the
world.
· Affordable Classics Inc. - sell, purchase, appraise, and locate classic cars.
· Alex Classics - featuring classic cars and vintage vehicles, classifieds, collectibles, spare parts, and
more.
· All British Cars 4 Sale
· Antique Autos Online - marketplace for antique/classic cars, trucks and parts.
· Auto Classics
· AutoX - searchable databases of classic sports cars, restoration service providers, part suppliers
and specialty car dealers.
· Bad Boyz Toyzz - liquidators and locators of classic cars and custom built motorcycles.
Specializing in street rods, original and restored antique collectors cars, and replicas.
· Cars-On-Line - classic and exotic cars for sale by owner, featuring 50s and 60s, muscle cars,
Corvettes, Mustangs, and Harley-Davidsons.
In order to come up near the top of this category I would simply name my site and my
business something like:
· 1StopAntiqueCarSale.com
· 1SourceAntiqueCarShowSale.com
· 1StopAntiqueCarShowandSale.com
Any of these names would put me toward the top of the list… which gives me a much
better chance of getting found and clicked once a visitor shows up to the category page.
So now – based on what you see in YOUR category – what domain name do you think
would put you at the top of the list?
Write out at least 5 domain names and put them in your word processing
document as possible names to register.
Repeat the above steps of searching for your most popular keyword phrase and
clicking the first category with the Open Directory (www.dmoz.com).
NOTE: At this point you should now have a word processing document with:
· at least 50 keywords ranked in order of popularity
· your Yahoo category
· your Dmoz category
· 5 domain names that would put you at or near the top of both categories
Part 4 – Google and your domain name
Again, we need to point out that there are dozens of books and tools out there to help you
get placement in the Google search engine (this is completely different than Google “Ad
Words” which we’ll discuss on Day 13).
Depending on which search engine guru you listen to, having your main keywords in
your domain name may help you show up higher in the search results in Google, but will
by no means guarantee it.
Apparently Google does not care if your keywords are separated by hyphens (-) or not, so
the domain analysis we did for Yahoo and Dmoz will also get you a domain with a
fighting chance to make it to the top of the Google search results (though there are many
other factors that influence your placement besides a domain name).
Here’s a graphic (next page) that shows the top search results for the search term “antique
cars” in Google. As you can see, only the top one has even the word “antique” in the
domain name.
Google places more emphasis on your page’s title and page content, things we’ll talk
about later in this book.
Summary of Today’s Assignments:
1. Write out your personal objective for going online with your own business
venture – your personal and compelling “why”!
2. Type this “why” up and post it where you will see it every morning when you
wake up and every evening before you go to bed.
3. Research your keyword phrases and make a list of the TOP 50 most popular.
Rank them in order of popularity.
4. Go to Yahoo and Dmoz and pick out the best category for your business in each
one.
5. Write down at least 5 domain names that would get you at or near the top of each
of those categories.
6. Record all of this information in a word processing document so you can access it
easily.
7. Wait until tomorrow to register your domain name because there is one more
piece of information you need in order to register it correctly.
We have two feature articles for you today:
· The first will help you evaluate your current Internet skills…
· The second will help you avoid one of the most common pitfalls many
new online business owners encounter.
Feature Article 1 - Are you “E” Literate?
With so much happening at lightning speed with the Internet, e-mail, e-commerce, and
electronic information in general, a sense of “falling behind” has overtaken many people.
Though an integral part of our society, the sheer magnitude of all this new information
technology has many people feeling overwhelmed, frustrated and ready to give up.
It’s a fact the majority of people don’t know what it takes to survive and thrive in the “e-
world” of the new millennium.
The first step to “making it” in the electronic age: Become totally familiar with the basic
tools and information distribution equipment of the times.
Step two towards becoming an Electronically Literate Person (ELP) means accepting that
the e-world landscape will continue to change at a rapid pace and whining about it won’t
help.
The final step in attaining ELP status revolves around obtaining certain basic skills which
enable you to flourish on this ever-changing electronic landscape.
ELP’s concern themselves with four areas in gauging their level of literacy and
proficiency in the world of “e”.
All ELP’s possess the following skills:
Personal Computer skills-
1. Use a computer keyboard and mouse
2. Install and upgrade software
3. Maintain and update anti-virus software
4. Familiarity with scanners, digital cameras, printers, speakers, and cd-rom’s
5. Save documents, pictures and other data files to disk or writeable cd-rom
6. Creating basic documents in a word processor and html editor such as Front Page
Internet Skills-
1. Basic surfing and navigation using a web browser
2. Use Search engines and proper search techniques
3. Download programs, pictures, and other files
4. Print web pages
5. Upload html pages to the Internet using ftp
E-mail skills-
1. Compose, send, receive, organize, save, and print e-mail messages
2. Send, receive, and open attachments safely
3. Set up and maintain an e-mail program
4. Manage contacts in the address book
Keep up with changes-
1. Read about new tools and applications
2. Learn new skills, take classes
3. Use and improve skills daily
How do you rate as an ELP?
These represent the basic skills anyone who wants to succeed in business, let alone start
an online business, must possess.
Source: www.TheNetReporter.com - the Web’s #1 source for Online News
Feature Article #2 – Beware the Online “Bizz-Op”
Anyone with a lick of entrepreneurial spirit and a brand new home computer has
wondered at least once how to put both to work on the Internet making money.
The online world beckons more than ever with the promise of instant riches for the next
“million-dollar” idea.
For those who can’t think up their own product or service to sell online, thousands of
business opportunities tout themselves as the path to online riches.
To cash in and get your piece of the pie, they explain, all any self-motivated, self-starter
needs to do is hand over a couple of hundred dollars and they will instantly find
themselves in a “proven, turn-key” business on the World Wide Web.
Many online business opportunity sellers, “bizz-oppers” for short, fail to mention that the
real money for them lies in getting people to sign up for the opportunity itself.
These bizz-oppers have multiplied like fleas on a stray dog, and can open and close shop
online faster than a con man with a card table at the local swap meet.
Though many online opportunities seem legitimate, many represent little more than ideas
-- which might work if you devoted every waking moment to working them.
If you want to use your computer to make money from home, asking the following
questions should help you actually choose a business opportunity with a fighting chance
of success.
Though some of these questions may seem a bit abrasive, we’re tired of seeing people get
ripped off.
1. What is the business’s target audience?
Realistically, how many people can and will actually buy the product or service?
2. Why do they need you? Why don’t they just do it themselves and keep all the
money? (This usually exposes businesses only interested in signing people up.)
3. Is there a sign-up fee? If so, what does the fee buy you?
· Technical support?
· Marketing materials?
· A website address?
4. If the business involves using their website, can you modify the site or is it static?
You won’t benefit much from a site that looks like a thousand others if you plan on using
the search engines to promote it. Most of these sites are templates that rarely contain even
the minimum elements to make it appealing to the search engines.
5. How do they track your customers as opposed to another affiliate or distributor?
Sites that use cookies to track visitors and commissions only work as long as the
customer retains the cookie on their computer.
6. Will the company solicit your customer for other products and services?
If so, will they pay you a commission on additional purchases?
Not doing so isn’t necessarily bad… since most affiliate programs work this way.
But if you have to pay hundreds of dollars to sign up for an “opportunity” and the
company still owns the customers (who you found) and will make thousands of dollars
from them on the back end while leaving you out in the cold… go find another
opportunity!
Use common sense when investing in an online business opportunity.
Don’t come across with any money until you’ve had a chance to talk with at least ten
people who have bought into the opportunity, as well as ten people who were unhappy
with it and quit.
If the opportunity promoters won’t give you names of both happy and unhappy clients
you need to keep looking.
Source: www.TheNetReporter.com - the Web’s #1 source for Online News
Today’s Resources:
Domain Registration Services
Dotster – offers excellent domain name registration services at discount prices!
Domains Bot – Search for live expired, expiring soon and “on hold” domains.
Yahoo! lists just about every place under the sun to register a domain name!
Click here to go directly to the proper category on Yahoo!
Keyword Research
Ad Words Analyzer – EXCELLENT tool for researching keywords and organizing your
results based on Overture and Google Ad Words campaigns, cost and more. We use this
tool daily to research.
Good Keywords (FREE) – small, effective PC software that enables you to quickly
perform keyword research and save the results to text files and spreadsheets.
Getting the Right Mindset!
“5 Steps to Getting Anything You Want!” - "Discover The Incredible 5-Step Goal
Achievement System That Gives You A
Positively Unfair Advantage In Business...
and in Life!"
By the way - This resource has nothing to do with Internet marketing but yet it could be
one of the absolute secret weapons you need on your journey. You'll discover the
unstoppable mindset to let you achieve anything you want!
To determine your personal objective in creating an online business and to start thinking
about which domain name(s) makes the most sense for your venture.
Skills Needed:
· Imagination
· Basic Surfing
· Basic Word Processing
Today’s Lesson:
Part 1 - Define “why” you want to launch and promote your business
online.
Motivational guru Tony Robbins teaches that the reason for doing something rates much
stronger than the methods you use to get the job done.
If you have strong enough “why” to go online and create a successful business - then you
will find the ways to get the job done.
Ask yourself - Why do you want to create an online business?
Do you want to create a stream of “passive” income – income that comes to you while
you work, sleep, play in the yard or drive down the road?
Do you want to create a sense of security for yourself about where your next check will
come from?
Do you want to supplement your income so you can afford some of the “finer things” in
life instead of living paycheck to paycheck?
In his “Rich Dad, Poor Dad” series of books, Robert Kyosaki advises against anyone
getting a part time job… he says you should always start a part time business.
Your own part time business can offer you many different tax, income and personal
advantages.
We’ll let you and your accountant decide the tax advantages for your particular business,
but we do know that an online business rates as virtually the best type of small business
to own.
Here’s why:
· You can operate from virtually anywhere as long as you have a computer, phone
line and a dial up Internet access account.
· You have the lowest startup and operating costs of virtually any business you
could run.
· You can start with almost nothing and work your way up to a business that
generates $ thousands $ in revenue within a relatively short period of time.
So I’ll ask you again - Why do you want to go online?
What does going online and making a “success” of it mean to you?
STOP! Take a moment right now and close your eyes… and for once don’t just pass over
an exercise like this lightly! Actually do the exercise I’m about to describe!
Close your eyes and visualize what having a successful online business means to you.
See yourself making sales every single day and having customers gladly send you their
money in exchange for your products, information or services.
Feel the great and relaxed feelings of having extra money in your bank account.
This visualization exercise will help you formulate a solid, worthy, personal goal and
keep you motivated and focused through the 33-day process.
Now – write out one primary goal you want to accomplish by sticking to this
plan for the next 33 days and really going for it!
Take that goal and write it on a 3 x 5 card and put it where you will see it when you wake
up in the morning and before you go to sleep each night.
If you really want to burn this goal into your subconscious mind you should read it aloud
once each morning and evening.
By the way, this is not some “corny” technique we dreamed up -- this is one of the key
techniques Napoleon Hill teaches in “Think and Grow Rich”, the classic success book on
how to turn your thoughts into riches.
All of the techniques we teach in the rest of this program will have MAXIMUM impact if
you know exactly why you want to take the necessary actions each and every day.
So do you have your goal clearly stated and written down? GOOD!
Let’s move on to part 2 of today’s lesson…
Part 2 – Analyzing “Keywords” to make your domain name selection
Your domain name represents one of the most important decisions you have to make in
going online.
Even if you only plan to promote someone else’s affiliate link… you must have your own
domain name (and tomorrow we’ll talk about website hosting for that domain) so you
have an “address” to use in promoting your product, service or information.
Your domain name is made up of a combination of words and or numbers. It serves
several purposes:
1. It is the “address” people use to find you online…
2. It helps create your identity online…
3. It helps the search engines determine how “relevant” your site is to a particular
keyword search.
Now, I know the next question on your mind right now is, “What about all these domain
names ending in .tv, .biz, .info and other names?
Should I get one of those?”
In a word - NO!
Don’t go with one of these domain names with a weird extension on the end. You want a
good old .com (pronounced dot-com) domain name.
Why?
2 Reasons:
1. The search engines seem to give better treatment to .com domain names.
2. The buying public gives more respect to a .com domain name.
Hey! When you think of a domain name or web address, what do you think of?
A name ending in “.com” of course!
So put it out of your head right now that you will get anything other than a .com domain
name.
Now, before you go off and start looking for one word domain names – which probably
have all been taken – you must find out the most popular “keywords” your potential
audience will look for and then you must craft those particular words into a domain
name.
Having a domain name rich in keywords is critical for success online -- especially with
the search engines.
We will now look at a tool you can use to determine which keywords rate the most
popular for your target audience.
NOTE: From time to time this link may go down, change or become unavailable. That’s
the nature of the Internet. We have used our best efforts to keep the information up to
date… but it can change literally in an instant.
If the link goes down, wait a while and try back later.
NOTE: You will need an active Internet connection to use this tool as well as other
links in the book.
You can do some truly amazing keyword research with the following link.
This tool allows you to see actual search terms people type in and will also suggest
related words they use.
Here you can see actual counts of how many times people searched for a particular
phrase last month on Overture. This will really help you compare the popularity of
various keyword phrases.
Click over and put in the most popular keyword phrase you think people would use to
search for what you sell.
One way to always have access to this tool is to sign up with Overture to deliver
traffic to your site… a technique we discuss in a few days.
Once you enter what you think is the most popular keyword phrase, each of these sites
will return a list of related words and phrases people have searched for. This allows you
to see -- without a doubt and without guessing -- which terms rank most popular.
Here’s a brief assignment you should complete as soon as possible.
Research which keyword combinations are most popular, then copy and paste the
50 most popular keywords into your word processor and rank them in order of
popularity. (Most popular first.)
Pick the top 3 to 5 keywords and combine them to make at least 5 different
domain names that would incorporate those keywords.
Here’s an example:
Let’s say we’re selling an ebook about selling antique cars and parts through car shows.
Our keyword research might look like this:
My first search was for “antique cars”
Overture returned these results:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
370 antique car sale
307 antique car insurance
303 antique classic car for sale
283 antique toy car
272 antique pedal car
215 antique and classic car for sale
I would initially have these domains in the back of my mind – BUT I wouldn’t go buy
any domains until I went through Step 3 of today’s lesson… so put your credit card away
for now :-)
1. antiquecarsale.com
2. antiquecarpartssale.com
3. antiquecarsalevalues.com
4. antiquecarsaleshowvalues.com
5. antiquecarpartvalueprices.com
The actual domain name I chose would depend on what EXACTLY I was doing with
these antique cars.
Selling them? Restoring them? Selling parts? Etc.
NOTE: It helps if you keep all of this information in a word processing file so you can
simply copy and paste to and from the document as you go along.
Set that list aside for now… we’ll come back to it a little later.
Part 3 – How Google, Yahoo, and Dmoz (the Open Directory) affect your
domain name choice
Yahoo and Dmoz are the two most important directories where people go to search for
information on just about any subject you can imagine.
Google is now by far the most popular search engine on the Internet.
Directories classify sites according to categories – much the same way the yellow pages
list similar businesses together – whereas search engines classify sites based on
keywords, page text, links from other sites and at least 100 other factors.
Yahoo currently ranks as the most popular overall search directory in the world, while
NOTE: Coming up #1 for a keyword search in Google or Yahoo! (or any other
search engine) is different than coming up in a category search. Getting TOP
search engine placement is a topic that others have written entire books about!
We give you links to get more information about products that can help you get a
high listing for a keyword search later in this ebook, but it’s not possible for us to
cover this subject in any depth and keep the size of this book under 500-1,000
pages.
Google ranks as the number one search engine.
What does this have to do with your domain name?
The name of your business dictates how and where you get listed in a directory
category.
Our focus in this part of the ebook is to get good placement on the Category Listing
pages of Yahoo and DMOZ. We will give a basic overview of properly creating your
web pages for a higher probability of ranking well in Google in the next few days.
If you want to come up high (first) in the category listings of any directory then you need
to name your business correctly.
Here’s a summary of how the category ranking system works:
1. Names beginning with punctuation marks and symbols come before numbers
2. Numbers come before letters
3. Letters show in alphabetical order
If you want to show up at the top of a category, your name probably better start with a
number or the letter “A”.
Now, go to Yahoo and Dmoz and choose the category you want to show up in when
someone does a search.
You do this simply by logging onto both sites, doing a search for your most popular
keyword phrase and then choose the most appropriate category that comes up on the first
page of the search results.
If at all possible, you want to get into the first category that appears when you search for
your most popular keyword phrase. (The red arrows will take you to a category view)
Next, click on the category link to see what type of name you’ll need in order to come up
at or near the top of the alphabetical listings.
Does your name need to start with a number?
Does it need to start with the letter “a”?
Do you need to try to get a punctuation mark in your name like “!” or “#”?
Let’s keep going with the “antique car” example.
When I search for “antique cars” on Yahoo the first relevant category that shows up is:
Business and Economy > Shopping and Services > Automotive > Classifieds > Classic Cars
When I clicked that directory link these links appeared at the top of the alphabetical
listings.
· 1 in a Million Cars - designed to help people locate rare and collectible classic cars from around the
world.
· Affordable Classics Inc. - sell, purchase, appraise, and locate classic cars.
· Alex Classics - featuring classic cars and vintage vehicles, classifieds, collectibles, spare parts, and
more.
· All British Cars 4 Sale
· Antique Autos Online - marketplace for antique/classic cars, trucks and parts.
· Auto Classics
· AutoX - searchable databases of classic sports cars, restoration service providers, part suppliers
and specialty car dealers.
· Bad Boyz Toyzz - liquidators and locators of classic cars and custom built motorcycles.
Specializing in street rods, original and restored antique collectors cars, and replicas.
· Cars-On-Line - classic and exotic cars for sale by owner, featuring 50s and 60s, muscle cars,
Corvettes, Mustangs, and Harley-Davidsons.
In order to come up near the top of this category I would simply name my site and my
business something like:
· 1StopAntiqueCarSale.com
· 1SourceAntiqueCarShowSale.com
· 1StopAntiqueCarShowandSale.com
Any of these names would put me toward the top of the list… which gives me a much
better chance of getting found and clicked once a visitor shows up to the category page.
So now – based on what you see in YOUR category – what domain name do you think
would put you at the top of the list?
Write out at least 5 domain names and put them in your word processing
document as possible names to register.
Repeat the above steps of searching for your most popular keyword phrase and
clicking the first category with the Open Directory (www.dmoz.com).
NOTE: At this point you should now have a word processing document with:
· at least 50 keywords ranked in order of popularity
· your Yahoo category
· your Dmoz category
· 5 domain names that would put you at or near the top of both categories
Part 4 – Google and your domain name
Again, we need to point out that there are dozens of books and tools out there to help you
get placement in the Google search engine (this is completely different than Google “Ad
Words” which we’ll discuss on Day 13).
Depending on which search engine guru you listen to, having your main keywords in
your domain name may help you show up higher in the search results in Google, but will
by no means guarantee it.
Apparently Google does not care if your keywords are separated by hyphens (-) or not, so
the domain analysis we did for Yahoo and Dmoz will also get you a domain with a
fighting chance to make it to the top of the Google search results (though there are many
other factors that influence your placement besides a domain name).
Here’s a graphic (next page) that shows the top search results for the search term “antique
cars” in Google. As you can see, only the top one has even the word “antique” in the
domain name.
Google places more emphasis on your page’s title and page content, things we’ll talk
about later in this book.
Summary of Today’s Assignments:
1. Write out your personal objective for going online with your own business
venture – your personal and compelling “why”!
2. Type this “why” up and post it where you will see it every morning when you
wake up and every evening before you go to bed.
3. Research your keyword phrases and make a list of the TOP 50 most popular.
Rank them in order of popularity.
4. Go to Yahoo and Dmoz and pick out the best category for your business in each
one.
5. Write down at least 5 domain names that would get you at or near the top of each
of those categories.
6. Record all of this information in a word processing document so you can access it
easily.
7. Wait until tomorrow to register your domain name because there is one more
piece of information you need in order to register it correctly.
We have two feature articles for you today:
· The first will help you evaluate your current Internet skills…
· The second will help you avoid one of the most common pitfalls many
new online business owners encounter.
Feature Article 1 - Are you “E” Literate?
With so much happening at lightning speed with the Internet, e-mail, e-commerce, and
electronic information in general, a sense of “falling behind” has overtaken many people.
Though an integral part of our society, the sheer magnitude of all this new information
technology has many people feeling overwhelmed, frustrated and ready to give up.
It’s a fact the majority of people don’t know what it takes to survive and thrive in the “e-
world” of the new millennium.
The first step to “making it” in the electronic age: Become totally familiar with the basic
tools and information distribution equipment of the times.
Step two towards becoming an Electronically Literate Person (ELP) means accepting that
the e-world landscape will continue to change at a rapid pace and whining about it won’t
help.
The final step in attaining ELP status revolves around obtaining certain basic skills which
enable you to flourish on this ever-changing electronic landscape.
ELP’s concern themselves with four areas in gauging their level of literacy and
proficiency in the world of “e”.
All ELP’s possess the following skills:
Personal Computer skills-
1. Use a computer keyboard and mouse
2. Install and upgrade software
3. Maintain and update anti-virus software
4. Familiarity with scanners, digital cameras, printers, speakers, and cd-rom’s
5. Save documents, pictures and other data files to disk or writeable cd-rom
6. Creating basic documents in a word processor and html editor such as Front Page
Internet Skills-
1. Basic surfing and navigation using a web browser
2. Use Search engines and proper search techniques
3. Download programs, pictures, and other files
4. Print web pages
5. Upload html pages to the Internet using ftp
E-mail skills-
1. Compose, send, receive, organize, save, and print e-mail messages
2. Send, receive, and open attachments safely
3. Set up and maintain an e-mail program
4. Manage contacts in the address book
Keep up with changes-
1. Read about new tools and applications
2. Learn new skills, take classes
3. Use and improve skills daily
How do you rate as an ELP?
These represent the basic skills anyone who wants to succeed in business, let alone start
an online business, must possess.
Source: www.TheNetReporter.com - the Web’s #1 source for Online News
Feature Article #2 – Beware the Online “Bizz-Op”
Anyone with a lick of entrepreneurial spirit and a brand new home computer has
wondered at least once how to put both to work on the Internet making money.
The online world beckons more than ever with the promise of instant riches for the next
“million-dollar” idea.
For those who can’t think up their own product or service to sell online, thousands of
business opportunities tout themselves as the path to online riches.
To cash in and get your piece of the pie, they explain, all any self-motivated, self-starter
needs to do is hand over a couple of hundred dollars and they will instantly find
themselves in a “proven, turn-key” business on the World Wide Web.
Many online business opportunity sellers, “bizz-oppers” for short, fail to mention that the
real money for them lies in getting people to sign up for the opportunity itself.
These bizz-oppers have multiplied like fleas on a stray dog, and can open and close shop
online faster than a con man with a card table at the local swap meet.
Though many online opportunities seem legitimate, many represent little more than ideas
-- which might work if you devoted every waking moment to working them.
If you want to use your computer to make money from home, asking the following
questions should help you actually choose a business opportunity with a fighting chance
of success.
Though some of these questions may seem a bit abrasive, we’re tired of seeing people get
ripped off.
1. What is the business’s target audience?
Realistically, how many people can and will actually buy the product or service?
2. Why do they need you? Why don’t they just do it themselves and keep all the
money? (This usually exposes businesses only interested in signing people up.)
3. Is there a sign-up fee? If so, what does the fee buy you?
· Technical support?
· Marketing materials?
· A website address?
4. If the business involves using their website, can you modify the site or is it static?
You won’t benefit much from a site that looks like a thousand others if you plan on using
the search engines to promote it. Most of these sites are templates that rarely contain even
the minimum elements to make it appealing to the search engines.
5. How do they track your customers as opposed to another affiliate or distributor?
Sites that use cookies to track visitors and commissions only work as long as the
customer retains the cookie on their computer.
6. Will the company solicit your customer for other products and services?
If so, will they pay you a commission on additional purchases?
Not doing so isn’t necessarily bad… since most affiliate programs work this way.
But if you have to pay hundreds of dollars to sign up for an “opportunity” and the
company still owns the customers (who you found) and will make thousands of dollars
from them on the back end while leaving you out in the cold… go find another
opportunity!
Use common sense when investing in an online business opportunity.
Don’t come across with any money until you’ve had a chance to talk with at least ten
people who have bought into the opportunity, as well as ten people who were unhappy
with it and quit.
If the opportunity promoters won’t give you names of both happy and unhappy clients
you need to keep looking.
Source: www.TheNetReporter.com - the Web’s #1 source for Online News
Today’s Resources:
Domain Registration Services
Dotster – offers excellent domain name registration services at discount prices!
Domains Bot – Search for live expired, expiring soon and “on hold” domains.
Yahoo! lists just about every place under the sun to register a domain name!
Click here to go directly to the proper category on Yahoo!
Keyword Research
Ad Words Analyzer – EXCELLENT tool for researching keywords and organizing your
results based on Overture and Google Ad Words campaigns, cost and more. We use this
tool daily to research.
Good Keywords (FREE) – small, effective PC software that enables you to quickly
perform keyword research and save the results to text files and spreadsheets.
Getting the Right Mindset!
“5 Steps to Getting Anything You Want!” - "Discover The Incredible 5-Step Goal
Achievement System That Gives You A
Positively Unfair Advantage In Business...
and in Life!"
By the way - This resource has nothing to do with Internet marketing but yet it could be
one of the absolute secret weapons you need on your journey. You'll discover the
unstoppable mindset to let you achieve anything you want!
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