Day 22 (Monday) - Send your JV Approach letter, check ezine performance, run a “stand alone” ezine ad

Lesson Objective:

To send out your JV approach letter using your mail or fax automation program and take
the top 2 performing ezine ads you ran and run a “stand alone” ad in at least one of them.

Skills Needed:
· Basic Surfing
· Basic Email



Today’s Lesson:



Part 1 – Send out your JV approach letters

My calendar says Day 22 – if you’re on the right page then today we’re going to focus on
contacting joint venture partners and reinvesting our profits (hopefully) from our first
round of ezine ads.


Okay, first things first, you should take your joint venture approach letter and send it out
to all the potential joint venture partners you found.


The same way we did an email merge to ezine editors is the same way you can use your
email program Group-Mail) or you can just individually send out emails (the free way).


If you choose to go the fax or snail mail approach then you would send your letters out
that way.

STOP! Before you send out the letter – check and double-check it one last time for typos
or anything strange.

Part 2 – Run a “stand alone” ezine ad

Next, we’re going to evaluate how our ezine ads did from last week (Day 15).

By now, those ezine ads should have run and you should have some conversion numbers.


It’s important to track these ads all the way through to the sale if you can.


So let’s do some quick calculations on the ads.

· Which ezines made money?
· Which ezines got the most response – the least?

For the 2 ezines that made the most money we’re going to expand our advertising effort
and reinvest our profits (don’t go spending your money on pizzas just yet) ;-)


That means if you ran a classified ad before – move up to a sponsorship ad or even a
stand alone “solo ad” if they offer it. A “solo” ad means you are the only advertiser in the
entire ezine!


Also, you should be looking for 3-4 more ezines you can advertise in.


Just reinvest your profits into more and bigger advertising. Simple enough?

Once again you should turn to your ezine advertising resources we discussed last week.
The best ones in my book are Top Ezine Ads and Directory of Ezines.

Also, be sure to use new tracking codes on each of the new ads because you will notice
responses still trickling in on the others. Don’t mix your results… always use a fresh
tracking code for each ad.

It’s important to note here that if your ads didn’t end up making you a profit, you should
try another variation and start small with a classified ezine ad again.


Then you start the process all over again of:


1. Run a small ad
2. Find an ad that produces
3. Find an ezine with a responsive audience
4. Reinvest your profits in buying bigger and better ezine advertising based on the
positive results you’ve produced so far!

Today’s Assignment:

1. Send out your joint venture proposal letter to your list of potential JV prospects.

2. Take the 2 top performing ezines you’ve found and invest in a bigger ad.

3. Take your profits from your ezine ads on Day 15 and look for 2-3 additional
places to advertise, starting small again.

Note: if you didn’t make a profit from any ezine ad – you should change your ad
and start from the beginning with small ads again.

Day 21 (Sunday) - Surf to find more potential JV partners

Lesson Objective:

To look around and find at least 20 more potential sources to do a JV with you.

Skills Needed:
· Basic Surfing



Today’s Lesson:

Welcome to week 4 – the home stretch!!


Today is a fairly light day – I simply want you to do your best to locate at least 20
potential JV partners for your list.

Once you have 20 then you can take the rest of the day off (or if you’re an over achiever
go for 30 total).


Remember, what we talked about for searching out potential JV partners:

· Start checking out the different search engines. See who is ranked highest for your
best keywords. (I bet they get lots of targeted traffic!)

· Ezine editors make excellent JV partners -- and they come with a ready-made list!

· See who is buying (and paying lots of money) for those keywords on
Overture.com or on Google.com

· Use Alexa.com to search out related sites more easily.

· A good spot to find people interested in working with others is at ClickBank -
just look in their “marketplace” section and you find potential joint venture
partners who are selling information products.


Also, another little-known way is to ask a question on one or several of the discussion
boards you’ve located.

Ask about the best resources, people, sites, etc. dealing with your topic. This will show
you who has the most pull and, of course, you want them to endorse your offering.

Today’s Assignment:


1. Get your potential Joint Venture list up to 20-30 prospects. Be sure you have their
full contact name, address, fax, phone, email, site name etc.



Today’s Resources:

ClickBank’s Marketplace – contains a whole group of people who are looking for other
people to work with selling each other’s products.

Day 20 (Saturday) - Write your JV approach letter

Lesson Objective:

To write up your approach letter to potential Joint Venture (JV) partners and have at least
2 friends or colleagues take a look at it.

Skills Needed:
· Imagination
· Basic Email
· Basic Word Processing



Today’s Lesson:



Part 1 - Let’s get ready to work some “win-win” JV deals!

In addition to finding top positioned sites you should contact lucrative Joint Venture
partners in your market (your affiliate software makes setting up these Joint Ventures a
piece of cake).

If you’re familiar with your market – you’ll typically know who the top players are.


Before you approach them make sure your numbers look good.


Also, instead of just contacting them via email, you might want to contact them by fax,
mail or phone.


Typically, the more a person is involved with the Internet the less likely they may be to
answer your email… or they’ll have their emails filtered and never see your email.


There are lots of ‘nuts’ who contact these top marketers every week for “deals”, so you
want to make sure you stand out as a legitimate business owner.


Regardless of whether you send out your letter via snail-mail / fax / email, be sure to
focus on them, their needs and their goals.

Here are some tips:
· Let the potential JV partner know how you found them (Are you a customer? Did
you read an article by them? Surfed to their site?).

· Let them know who you are and a little bit on your background / business etc.

· Is your product/service a proven winner? If so, you should tell them and give
specific figures to back you up (if it’s not proven, why are you contacting them?).

· What % can you offer them – extrapolate that into exact dollar figures.

Example: For each ebook they sell they make $15.00. With the size of their list
they ought to be able to sell 500 and that means $7,500 in their pocket.

· Who else is endorsing your product? Mention them by name, especially if it is
someone famous or known in their circles.

· How will the sales be monitored (3rd party affiliate software, in-house, real-time
access for them)?

· Can you give them a free trial, preview, password of what you are selling?
It is *highly recommended* that you give them a sample of what you sell. It
makes them much more likely to work with you.

· How can they contact you to discuss further?


Write your letter in a short concise way that will get attention without appearing too
pushy.




Part 2 – Find 2 or 3 more discussion forums

Find at least two more discussion forums where you can post responses to people’s
questions.

Today’s Assignment:

1. Write the first draft of your joint venture introduction letter. Have 2 colleagues
look over it and get their reaction and feedback.

2. Check-up on your web site’s “critical numbers” again. How do they look? Is your
conversion rate weak or good?

3. Try to find 2-3 more forums that you can bookmark. If you have time, answer 1 or
2 questions inside the forums you’ve already located.

Today’s Resources:

Instant Sales Letters - sample joint venture letters inside this package that will
absolutely knock your socks off!

Instant JV Letters – here’s a resource filled with nothing but JV letters. Nice help when
you can’t come up with the right approach.