Day 29 (Monday) - Write “endorsed mailing” to your own list

Lesson Objective:

To write a letter to your own “house list” to endorse another product and make money!

Skills Needed:
· Basic Word Processing



Today’s Lesson:

Okay today – I’m going to show you the secret to where the really “big money” comes
into play!

If you’ve read any marketing manuals you’ve probably heard about your “backend”
being the source of all your major profits in the business. Well, it’s true! Your most
expensive cost ever is going to be getting that initial customer to buy from your web site.


Stop and think about what I just said there!

Whenever you make an initial transaction with someone new there is always that fear of
being ripped off, or not getting exactly what was promised, or being dissatisfied -
whatever the case may be.

The easiest way to increase your revenues each and every month is simply going back to
your same customers and offering new products and services.


Most people completely neglect their current customers and only focus on driving more
and more new customers into the door. (Wrong!)


Each and every month (at least) my customers will get a pitch from me for something
else and it doesn’t have to be a product that I create, even though I’m pretty prolific at
creating products.

It can be a joint venture deal or affiliate program I endorse.


And that’s exactly what we’re going to talk about today… creating an endorsement
email.

This is the opposite side of the coin of looking for joint ventures (now you’re the one
endorsing the other person).


In your research I’m sure you’ve uncovered some products/services that would be a good
fit for your new customers – well here’s your chance to profit from that research.


If the product you’re interested in endorsing has an affiliate program – it’s a total no-
brainer to get going. Just sign up for their affiliate program and then start crafting a
simple email that explains how you found the product and why they should get it.

Here’s a sample endorsement email I’ve sent that should give you some ideas:


*******

[[firstname]] - 3 minutes to greater joy, wealth and
happiness?

Hi [[firstname]]

I stumbled across something unusual recently....

And as a valued Instant Sales Letter member I wanted to let
you know about it.

A few months ago I met a man named John Harricharan at a
seminar, who graciously offered me his material to review.

I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should
see my stack of reading material to get to and I'm actually
a quick reader.)

But as luck would have it, I was going away on my honeymoon
one week after this seminar and I decided to bring some
'lighter' reading along.

Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising,
but once I started reading John's material on the airplane
and I couldn't put it down.

It was simply incredible!

His manuscript combined every success principle I've ever
been taught and wraps it all up into one succinct exercise
called a "Power Pause". And the best part is it only takes
just 3 minutes and 3 steps to achieve.

Yep! Only 3 minutes!

The truth is, I constantly find myself applying John's
simple (yet extremely powerful) "Power Pause" principles in
my life now and I feel like there is no problem or situation
I can't conquer. (Frankly - I'm not one of those spiritual
'walk on hot coals' type of guys - but this stuff really has
had a profound effect on my life.)

What's more, other top marketers like Declan Dunn, Jonathan
Mizel, Monique Harris, Joe Vitale and Marlon Sanders all
vouch for John's material (he even has an endorsement from
famed Deepak Chopra, MD).

It's amazing to think there are only 3 steps to solving
almost any problem you'll ever deal with (money, happiness,
relationship, you name it). And John assures me that it
works for anyone willing to give it a try.

The only thing you need to give this information a shot, is
an open mind. Open enough to take a chance on yourself and
the material contained in the "PowerPause". (Actually, you
don't even need to take a chance because his proven material
is backed by a 100% unconditional, guarantee -- so you
really can't lose!)

Do yourself a favor and check out this valuable information
by clicking the link below:

Power Pause

You'll be glad you did!

Yanik Silver

P.S. Could there really be 3 steps to happiness, joy, wealth
and getting almost anything you really want in your life? I
couldn't believe it either until I applied the "Power Pause"
material myself here: Power Pause

* * *

Now, let me point something out to here.


As you see I don’t tell the whole story in the email. I tell just enough to get people
excited and wanted to find out more about this resource.


Also, this is an affiliate link so I do get paid when people buy however I will never, ever
recommend a product unless I’ve purchased it and used myself.


You should make that a principal in your endorsements also because that way people
know that you don’t simply endorse everything.

Trust me, I’ve purchased tons of Internet marketing information and there hasn’t been
anything that has impressed me more than Jonathan’s stuff.


So this email I send out is totally true and sincere.


Also, it’s important when sending out emails to restate your relationship and tell them
how they got on your list.


Be sure there is some anti-spam disclaimer and also a simple way to unsubscribe.

Today’s Assignment:


1. Craft an endorsed email. Write from the heart and tell a story (see the article
below). This is just your rough draft.

Today’s Resources:

Million Dollar Emails - Collection of winning emails from the top Internet marketers
and eCommerce leaders. Just $19. An incredible value! In fact, there’s a whole section on
endorsement emails, customer emails, new customer emails, etc. etc.

WebAdMagic - Complete and comprehensive resource about autoresponders that make
money! You get an entire swipe file filled with tons of winning examples (and more)



Feature Article

=============================================================
The Art of Creating Hypnotic Emails: How To Get Your Emails Opened, Read, and
Responded To

By Yanik Silver, instantsalesletters.com
==============================================================
The power of email marketing is truly the "killer app" of the Internet. Personally, I’ve
witnessed some incredible results from my own email marketing campaigns:

$ $9,188.00 in profits in 72 hours
$ $15,558.81 in less than 3 weeks
$ $15,400.00 in 14 days

And if you read on, I’ll share with you 2 little-known factors to achieving results like this
in your own email marketing campaigns. I call it my “one-two knockout punch”!

The first thing you have to realize is what I’m about to share has been around *way*
before the Internet. The simple truth is that people don’t change and if you understand
human psychology you can make lots and lots of money online.

Your first job is get your email opened. Now, I’m going to make an assumption here;
That you are only using your own opt-in list, I don’t have enough room here to tell why
you should – so please just trust me.

Now, according to eMarketer.com, Americans get an average of 15.2 email messages a
day and that number continues to rise. That means unless your email’s subject line is
compelling – your message will wind up in the trash faster than you can blink!

One of the best ways to create a persuasive subject line is to incorporate curiosity.

Here are a few examples of powerful subject lines:

Hi ! … just checking in …

- I'm finally spilling my guts...

- I goofed...

, what do you think?

, Oh no, you didn't

Open this before 7:15 p.m

When you receive something like this in your email box, it’s very hard not to take a peek
and open it up. Remember this is very important, your subject line is like a kamikaze
bomber, and its only job is to get your email opened.

----------------
Side note: Every part of your email has to have a job to do and the body of your email is
no different. I’ve had the most success sending out a small ‘teaser’ in the email and then
directed them to a web site for full details and to close the sale.
---------------
Okay, so now what?

Once you got your prospect to open the email, you had better grab their attention and
keep them reading. Frankly, the absolute best way in the world I know is to use a story.

From the ancient times to current day - stories continue to hold readers and listeners
spellbound. There is nothing better than a good story. It works almost like magic. You
can give people information and motivate using stories without having the barriers that
come up normally. This is a seldom used copywriting technique that work wonders
in email.

Here are a few examples I’ve successfully used:

* * *

Hi ,

I stumbled across something unusual recently....

And as a valued subscriber I wanted to let you know about it.

A few months ago I met a man named John Harricharan at a seminar,
who graciously offered me his material to review.

I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should see
my stack of reading material to get to and I'm actually a quick
reader.)

But as luck would have it, I was going away on my honeymoon one
week after this seminar and I decided to bring some 'lighter'
reading along.

Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising, but
once I started reading John's material on the airplane
and I couldn't put it down.

It was simply incredible!

(copy continues)…

* * *

* * *
Dear [[firstname]],


Will you help me settle an argument (and win a bet)?

It's between my friend Markus Allen and me.

Here's the deal - I've been bugging Mark to update his
Postcard marketing book for almost a year now. (Mark wrote
"How to Market with Postcards" a couple years ago and it
was the bible for postcard marketing - but now it's out of
print and needed revising). I kept telling him that my
customers would love to find out all his little-known
secrets to low cost postcard marketing.

He would shake his head no and reply that people are only
interested in Web marketing or email marketing today.

I didn't think so. So we made a small wager.

(copy continues)…

* * *
I guarantee by simply using this proven “one-two knockout punch”, I just illustrated,
you'll see your next email campaign produce incredible results. Get ready to
click…send…and make money!

(c) 2001 Surefire Marketing, Inc. All rights reserved.

* * * * *

Day 24 (Wednesday) - Time to “Up-sell”

Lesson Objective:

To create an up-sell for your site so you can potentially make more money from each
buyer.

Skills Needed:
· Basic Word Processing
· Basic HTML
· Basic FTP



Today’s Lesson:

Today I’m going to show you a little “magic trick” that can instantly increase your profits
20-60% even without getting any additional business or website visitors.


It’s a simple concept called an “upsell” or a “bump”.


Let me give you a couple examples from a recent ski trip and I think you’ll immediately
see what this is all about.


Last February, after an Internet marketing seminar – I decided to go skiing in Colorado.


My friend Bart and I headed to Keystone resort to go skiing for 2 days. He needed to rent
skis and when he was paying for his ski rental the guy behind the counter says, “Would
you like damage protection – it’s only a dollar more?”


So of course Bart takes the insurance (boy did he need it considering we were going off
10 or 15 foot jumps that day! ?).

And during this same seminar in Colorado - I met a man who was responsible for
millions and millions of dollars in sales via infomercials who gave me some incredible
upsell examples.

His name is Alex Mandossian and I had the opportunity to sit down and pick his brain. It
was amazing all the simple tweaks he added that significantly increased his company’s
revenue.


The first example was an infomercial for a 35-mm Nippon camera for $19.95 with 100
free rolls of film. A good deal and lots of people called in.


Now, here’s the “juicy” part. Every time an order was placed the operator read this script:


Operator: “Are you going to be using your camera to take pictures inside?”

Caller: “Yes.”


Operator: “Well, as a preferred Nippon customer you can get the flash attachment today
only for just $10.00 with no additional shipping or handling. That’s a savings of $9.00.
May I add that to your order?”


That’s it – that’s the simple script. Would you believe 60% - 80% of the people said
“yes”?


It’s true. The bottom line increase was incredible because there was no additional cost of
sale to reach this customer. They sold hundreds of thousands of units.


Here’s another example from Alex….


As the marketing director for one of the biggest tooth whitening toothpastes around he
found a simple, yet ingenious way to increase the sale. When callers called in to order
one tube for $19.95 here’s the script:


Operator: “How many members are in your family?”


Caller: “2”


Operator: “Well, as a preferred customer you can get 2 tubes for only $29.95 today only.
For just $10.00 more with no additional shipping or handling. That’s a savings of $9.95.
May I add that to your order?”


Wow! Do you see the incredible leverage here?


There is no additional cost per sale each time a person calls in. The upsell or cross-sell is
nearly all “extra” profit!


Here’s an interesting fact – did you know nearly all of the infomercials you see on TV
today wouldn’t make a profit unless they continued using their upsell? It’s true. And I
hope that gives you a small inkling of the power this concept could hold for your web
site.


You’ve got to understand the psychology behind it.

Once a customer makes a buying decision by calling to order the product they’ve already
decided to buy. They have a credit card in hand and they’ve mentally gone from prospect
to customer.

At this point it’s not difficult to increase their order by simply offering them some ‘deal’.


And an upsell can work everywhere!


On my web site (instantsalesletters.com) I introduce an upsell that 44% - 66% of buyers
take. That’s all extra profit for me with no additional cost. So cool!

It works like this: Once somebody clicks on the order button on my page they are taken
to another page (not the order page). On this new page I let them know that today only
they can become a special “Gold” member for only $15 more and they’ll get 2 additional
bonuses not available in the regular package.


This is so important. If you give people a preferential deal, some percentage will take you
up on it.

The upsell is one of the easiest (and most profitable) techniques you can start
implementing tomorrow. This is like the “would you like fries” strategy. Unless you’re
offering “fries” you’re missing out on tons and tons of profit.


You simply need to come up with a couple more compelling bonuses, packages or up-
sells that people will get for the upgrade.


A couple options are:

· More of your product or service at a special price (i.e. 2 tubes of goop).
· Special membership into a continuity program (keep billing them until they say
‘stop’).
· Additional bonuses they can’t get without the upsell (the better you make these
bonuses the more people will say ‘yes’).
· Etc., etc. etc.

I’ve even used something as simple as putting a check box on my order form on Instant
Internet Profits. It could be that simple. On this we get a 25% upsell rate. Take a look at
what appears at the bottom after the customer has already filled out their info to buy the
course:

Or, if you order from Amazon you’ll notice they also say something like “here are other
books that people who have ordered your book have also ordered”. I love Amazon and I
buy lots of things from them – here’s what shows up on the screen before you make your
purchase:



One of my marketing friends did a double upsell on his site. He would offer an audio
program for $29 and then he’d also let people choose from 2 additional packages when
they got to the order page. He told me 2/3 of the people took some kind of upsell.
(Incredible!)


Trust me, an upsell can be a huge moneymaker for you and if you’re already selling
anything – you’re losing money by not offering it.

Today’s Assignment:

1. You guessed it! Create an upsell for your product or service.

If you are a catalog site – it can be a recommended product/service that goes with
what people bought (start with your top 10 items first).

If you sell an information product – think of a complimentary product or service
you can offer as an upsell.

2. Get it up on your site.


Today’s Resources:

Public Domain Riches – how would you like a 100% legal way to get free content to
turn into upsells, bonuses or even entirely new products? The public domain is a vast
repository of millions and millions of works just sitting under your nose if you know how
to find them.

eBook Wholesaler - sells you the rights to different ebooks you can sell or give away as
your upsell. Excellent source for a fast upsell!

Day 22 (Monday) - Send your JV Approach letter, check ezine performance, run a “stand alone” ezine ad

Lesson Objective:

To send out your JV approach letter using your mail or fax automation program and take
the top 2 performing ezine ads you ran and run a “stand alone” ad in at least one of them.

Skills Needed:
· Basic Surfing
· Basic Email



Today’s Lesson:



Part 1 – Send out your JV approach letters

My calendar says Day 22 – if you’re on the right page then today we’re going to focus on
contacting joint venture partners and reinvesting our profits (hopefully) from our first
round of ezine ads.


Okay, first things first, you should take your joint venture approach letter and send it out
to all the potential joint venture partners you found.


The same way we did an email merge to ezine editors is the same way you can use your
email program Group-Mail) or you can just individually send out emails (the free way).


If you choose to go the fax or snail mail approach then you would send your letters out
that way.

STOP! Before you send out the letter – check and double-check it one last time for typos
or anything strange.

Part 2 – Run a “stand alone” ezine ad

Next, we’re going to evaluate how our ezine ads did from last week (Day 15).

By now, those ezine ads should have run and you should have some conversion numbers.


It’s important to track these ads all the way through to the sale if you can.


So let’s do some quick calculations on the ads.

· Which ezines made money?
· Which ezines got the most response – the least?

For the 2 ezines that made the most money we’re going to expand our advertising effort
and reinvest our profits (don’t go spending your money on pizzas just yet) ;-)


That means if you ran a classified ad before – move up to a sponsorship ad or even a
stand alone “solo ad” if they offer it. A “solo” ad means you are the only advertiser in the
entire ezine!


Also, you should be looking for 3-4 more ezines you can advertise in.


Just reinvest your profits into more and bigger advertising. Simple enough?

Once again you should turn to your ezine advertising resources we discussed last week.
The best ones in my book are Top Ezine Ads and Directory of Ezines.

Also, be sure to use new tracking codes on each of the new ads because you will notice
responses still trickling in on the others. Don’t mix your results… always use a fresh
tracking code for each ad.

It’s important to note here that if your ads didn’t end up making you a profit, you should
try another variation and start small with a classified ezine ad again.


Then you start the process all over again of:


1. Run a small ad
2. Find an ad that produces
3. Find an ezine with a responsive audience
4. Reinvest your profits in buying bigger and better ezine advertising based on the
positive results you’ve produced so far!

Today’s Assignment:

1. Send out your joint venture proposal letter to your list of potential JV prospects.

2. Take the 2 top performing ezines you’ve found and invest in a bigger ad.

3. Take your profits from your ezine ads on Day 15 and look for 2-3 additional
places to advertise, starting small again.

Note: if you didn’t make a profit from any ezine ad – you should change your ad
and start from the beginning with small ads again.

Day 17 (Wednesday) - Submit your article and start researching forums

Lesson Objective:

To submit your ezine article to at least 50 ezine editors and start researching forums /
discussion boards.

Skills needed:
· Basic Surfing
· Basic Email



Welcome to Day 17 – today we’re going to work on getting some free publicity and free
traffic for your site.


To start with, we’re going to use the list of ezine editors you started working on and the
ezine article you should have finished yesterday.


Back on Day 14, I asked you make a note if the ezine editors accepted articles by creating
a field in your spreadsheet and indicating Yes or No for each one.

Take your list of editors that do accept articles and put them into a new spreadsheet. (One
simple way to do this is to do a ‘sort’ on the field that contains this information and then
cut and paste into a new spreadsheet.)

If you purchased Mail King or Group-Mail – both of these programs should easily
convert your spreadsheet into their database ready for emailing.


If you didn’t want to spend the money, you’ll have to manually send out emails to each of
these ezine editors (you should *not* use bcc or cc function for this).

When submitting, you need a good opening email that introduces your article and
yourself, give some personal contact details, and then I also like to give the number of
words in the article.

You then copy and paste your 65-character formatted article underneath inside the email.


*Do not send it as an email attachment.

People don’t like to open attachments because of possible viruses so they’ll just trash
your article.

Sample Opening to email:


Subject: <> — New Article For Your Consideration

Dear <>,

Here is a new article for your consideration. I’m sure
readers of <> will find the unique information
from “Sales Letter Secrets From The Man Who Sold Coal
By The Train Carload” extremely beneficial to them.



* * *

You’ll now want to send out your new article to every ezine editor you’ve identified as
accepting articles.

Also, you can post your new article on several web sites like:

Idea Marketers

Ezine Articles

Marketing Seek




Discussion Boards

Our next stop on the publicity bandwagon is to start using discussion boards and forums.


They’re a great way to get your name out there and develop good name recognition.


There are lots of discussion groups out there and you can search for some discussion
boards for your topic here Forum Directory

You can also find a number of forums by searching Yahoo or Google for your keywords
+ “forums” and / or “discussion boards”. You’ll actually get the best results doing it this
way.

Examples:

· Car forum
· Sportscar discussion forum
· Antique car discussion board




3 Types of Discussion Board Visitors

There are three types of people that go to discussion groups:

1. People who post questions

2. People who answer questions

3. People who lurk, or just read everyone else’s questions and answers.

You want to be the one that answers the questions because that establishes you as the
expert.


Keep in mind that you can’t just post to the board announcing your new product (unless
you have explicit permission from the board owner). And don’t put your URL unless
you’ve got something to contribute.


I always like to contribute something before I list my link. I won’t simply say something
like “I agree” and then give people my link.


I don’t think that makes you look very good to visitors of the board.

As you’re surfing around researching and keeping up with your topic – you’ll certainly
stumble onto different discussion boards and forums – be sure to bookmark these.


Also, to help get you started in the right direction you’ll get a free ebook with a listing of
500+ forums to visit.
Today’s Assignment:

1. Submit your ezine article to all the ezine editors you located.

2. Find 10-30 active forums and discussion boards related to your topic.

Today’s Resources:

One of the bonuses you received for purchasing this ebook is an ebook on “forums”.
Now would be an excellent time to review that.

If you misplaced it, here is a link to re-download the file.
www.33daystoonlineprofits.com/forumbook.shtml.

“Turn Words Into Traffic” – Jim Edwards’ guide to creating an avalanche of free
traffic to your website using the power of ezine articles. Recognized as the web’s leading
course on how to use articles for massive publicity and profits… all free!

Once You Are Approved for AdSense

Once your blog has been approved to host AdSense ads on it, you will
want to add in the three blocks of ads into your Blogger template.
How and where you do this is vitally important as to how well you will
generate income from AdSense. You want the ads to blend in with
your template and you want them to not look like obvious ads to your
readers.

Reading the terms and conditions of AdSense you find that you are
allowed to host three separate AdSense ad blocks per website. For a
Blogger blog, you will want one at the top of the page, one within your
message text and another on the sidebar with your links. These have
been proven locations for many bloggers and are generally the known
preferred places for anyone who wishes to make money from
AdSense.


Your number one goal with these three ad blocks is to make them
blend in with the rest of your blog and not appear to your readers as
ads. Google has helped you out with this by providing you with the
ability to “blend” your ads with your chosen template. To do this you
will go to the Dashboard in Blogger and click on Settings -> AdSense.

Notice where it says “Blend Template” under “Select Colors,” this is
the selection you will always want to use! It is very important to have
your AdSense ads blend in with the rest of your content. While other
colors might look better, people will not click on them as often if they
scream “ads” to them. Better to stick with what has worked for other
bloggers and just blend the ads into your template.


To the left of that is the “Select Ad Format” drop-down box. This
allows you choose the size of your AdSense ad block. The size of the
block you choose will be determined by where you want the AdSense
ads to appear on your blog and how you want them to look arranged
on the page.

Signing Up For AdSense

Once you have your blog created in Blogger, signing up for AdSense is
a very easy thing for you to do. The first thing you will want to do is
go to the AdSense Console located online at:


https://www.google.com/adsense/


On the AdSense starting page you will want to click on the “Click Here
to Apply” button.

Clicking on the “Apply” button will take you to a second sign-up screen
where you will enter the URL of your blog, your name, address, phone
number and the other usual basic information about yourself.


You will also have to check the boxes agreeing that you will not ever
click on your own Google AdSense ads, that you will not put ads on
sites which include incentives to click on the ads, that you will not
place ads on sites with any pornographic content, that you can have
checks made out in your own name, and that you have read and agree
to the AdSense Program Policies. Remember to take the time here to
read and understand the Program Policies!


The last selection, the AdSense Program Policies, is very important for
you to read and make sure you fully understand it. Google is very
vigilant about compliance to their rules and regulations when it comes
to AdSense. You cannot ever click on your own ads, you cannot ask
your readers to click on the ads hosted on your sites, and you need to
understand where you can place the ads and where you cannot.
Understanding the AdSense policies and rules will potentially save you
a lot of hassle in the future.


Once you have applied to host AdSense on your blog you will be asked
to confirm your request via the e-mail address you have provided on
your application. To do this, simply open your e-mail client, and click
on the link to confirm that you did indeed apply for AdSense in the
message Google has sent to you. This step insures Google that you
are who you say you are.

Once you have confirmed your request by clicking on the e-mail link
you were sent, then you will need to wait to be approved by Google.
Google generally takes about two to three business days to get back to
you. Generally AdSense is approved for anyone who applies. They
are mostly just making sure you have the site which you say you do
and that you do not have another AdSense account already. They are
not really looking at your site itself and what’s on it. Even if your blog
has a single post on it that’s fine and they will approve you for
AdSense hosting.


During the waiting period there is nothing you can do with AdSense
other than think about where you would like their ads to show up on
your blog. Because of this waiting period, it is best to apply for
AdSense right after you have created your blog – even if you have yet
to post a single message to it. After you have applied then the first
thing you should do is make a post to your blog so that Google can see
you are making a blog and what it is basically about for the approval
process.