Lesson Objective:
· Today you will brainstorm more keywords, submit your new keywords to
Overture and sign up with at least 2 more pay-per-click search engines.
Skills Needed:
· Basic email
· Word processing
· Basic surfing
Today’s Lesson:
Part 1 – Log on to Overture.com and brainstorm 100 more keywords
The more hooks you have in the water the better your chance of catching a fish!
Log on to Overture.com and research more keywords that would bring targeted visitors to
your site.
If you have trouble thinking of additional keywords to search, try this little trick.
Log on to your nearest competitor’s site and look at their keywords tag.
Step 1 – Log on to their site,
Step 2 – In the Internet Explorer web browser go to your
menu bar and click “View” then click “Source”. (In
Netscape you click “View” then click “Page Source”.)
Step 3 – This will open up your text editor and you can
look at what your competitors think are important
keywords by looking in the keywords meta-tag.
content='Sequential Autoresponder
System'>
Look for any words you may not have thought about -- but which make perfect sense
once you see them.
Use these new words to start your new research using the keyword tool on Overture.
Part 2 – Submit your new keywords to Overture
Submit your new keywords to Overture using your best tested titles and descriptions.
Part 3 – Add those same keywords to your Google Ad Words campaign
Just take the same keywords you just found and add those to your Google Ad Words
account. Also, by this time you should have some clear ideas about which of your ads is
the winner in our split test.
Do you see it?
Yes. Okay good. Create one more ad and start split-testing that also.
Part 4 – Sign up with at least 2 more pay-per-click search engines.
FACT! Traffic is going to make or break you online.
By now you should have:
· A sales letter that works…
· A product worth buying…
· Proven ad copy for your pay-per-click links and ezine ads!
Now it’s time to start pouring on the traffic and working the “numbers”.
Don’t spend more that you can afford to lose – but chances are, if you know your
numbers, you won’t “lose” anything!
If you’ve done everything you were supposed to do up to this point all you’re doing now
is “rolling out” your business.
Go get some more traffic and make money!
Summary of today’s assignments:
1. Research 100 new keyword combinations with Overture.
2. Submit your new keywords to Overture using your best titles and descriptions.
3. Use those same 100 new keywords and add them to your Google campaign.
Check to see which ad is the winner in your split test.
4. Sign up with at least 2 more pay-per-click search engines and submit your
keywords.
Today’s Resources:
Instant Traffic Stampede – Stop settling for tiny traffic spurts when you can unleash a
thundering herd of new traffic to your site. (Brand new resource!)
www.payperclicksearchengines.com - go here, find at least two more pay-per-click
search engines, sign up and get going!
Instant Web Traffic! – Learn the in’s and out’s of pay-per-click search engines from
one of the world’s experts!
Google Ad Words Manual - This is the most comprehensive course on Google Ad
Words created by a direct response testing and tracking expert. This is brand new
information that you need to get your hands on if you want to use Google Ad Words to
make serious money.
Showing posts with label seo tips. Show all posts
Showing posts with label seo tips. Show all posts
Wednesday, May 27, 2009
Day 12 (Friday) - Submit your site to Yahoo, Dmoz and the “major” Search Engines
Lesson Objective:
To submit your site to the search vehicles that can bring you the targeted traffic you need.
Skills Needed:
· Basic Surfing
· Basic html
· Basic ftp
· Basic Email
Today’s Lesson:
Part 1 – One Last Site Modification
There’s one last modification we need to make to your site before you submit to Yahoo!
You need to come up with a 15-25 word description for your site.
This is relatively simple, but you must do it correctly so you have the best chance at
getting a great listing on Yahoo!
The reason I had you wait until now to do this is I wanted you to get some good practice
at writing short, descriptive paragraphs for your Overture listings -- which prepares you
quite well for what we’re about to do here.
Take your most popular keywords (from your Overture list) and create a description that
incorporates as many of the most popular keywords as possible.
Remember the list:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
In our example we might create a title and description that goes like this:
1Stop Antique Car Show (the name of the business)
Offers antique car show quality and classic parts for sale, discount values on hard to find
models, order parts online. (description)
This description also acts as the “ad” for your Yahoo! listing – so you have to balance the
need to “stuff” your keywords with making it readable and logical for both the category
editor and people searching the web.
Now that you’ve written your description you need to do two things:
Insert the title and description into the meta-tags of the home page of your site.
If you really want to push this description on the Yahoo category editor, you
should also insert the description at or near the top of the visible copy on the
home page in bold type.
You may not think it’s possible to insert this description visibly on the page itself,
especially if you have tweaked your sales copy… but you can always remove the
description once you get into Yahoo. Get it up there at the top if at all possible
because it will help you.
Here’s an example:
This would be the html code at the top of the home page.
NOTE: I know this is slightly different than what we told you on day 7 – but there are
exceptions to every rule. This is strictly to satisfy Yahoo and Dmoz that you are who you
say you are and you actually do what you say.
1Stop Antique Car Show
This might be the top of the visible home page:
1Stop Antique Car Show
Offers antique car show quality and classic parts for sale, discount values on hard to
find models, order parts online.
Antique car show enthusiasts here's the site you've been looking for!
Everything should match!
Once you have made these two changes on the home page, upload it to your site.
Part 2 - Website Checklist
Take the following checklist and go over your website with a fine tooth comb just before
submitting it to Yahoo as well as the other directories and search engines.
" Have you spell-checked the entire website?
" Do all the pages load?
" Do all the links work?
" Do your site name, domain name and domain registration all support the fact that
you should receive a certain name in a specific category?
" Is there anything on the site or in your domain registration that would lead a
Yahoo category editor to believe that your business was named anything else?
" Are your meta-tags in place?
Page 128
? 2004 Surefire Marketing, Inc. & Guaranteed Response Marketing, LLC – All Rights Reserved
www.33DaysToOnlineProfits.com
33 Days to Online Profits – 2004 Edition
" You should go over Yahoo!’s submission guidelines one more time before you go
any further.
Click here to review them ==> http://docs.yahoo.com/info/suggest/
Part 3 – Submit your site to Yahoo!
Once you’ve gotten the title and description positioned and have gone over the website
checklist -- it’s time to submit to Yahoo.
Go back to your notes on Day 1 when you chose your Yahoo category and return to that
specific category page in Yahoo.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category? (If not, find one that does
make sense.)
How does your title and description compare with the others?
Would you fit into this category as far as content while standing out as a well positioned
link near the top?
If everything still looks good then let’s move ahead…
Near the top of your Yahoo! category page look for a link that says “Suggest a Site”.
Click that link and, if you are operating a commercial site, you will be taken to a page
that looks like this:
Yahoo charges to review everyone’s commercial site – but the traffic can be worth the
price. For sites submitted after 12/28/01, Yahoo will charge this fee every year.
So you click the “Yahoo! Express” button and they guide you through the terms of
service.
You have to click that you understand each item on the list, including that you understand
Yahoo! doesn’t guarantee to list your site. (They don’t guarantee to list anyone’s site!)
After you sign up for your id and password you can log in.
You will then come to a screen that asks you for the information about your site.
Make sure the category they list at the top matches the one you want for submitting your
site.
Make sure the site title matches your site title, url, business name and registrant.
Insert your web address in the URL.
Copy and paste your 15-25 word description in the Description box. Make sure it
matches the description on your site exactly.
One other note – when it asks for your contact information don’t make the mistake of
using an email from another business website.
Use an email address that reinforces your website identity.
In this case I would use the email info@1stop-antique-car-show.com
I would NOT use an email like sales@onlinecarauction.com because that might make
the Yahoo editor change the name of my submission or cause them to investigate my site!
This just creates needless problems and delays. Even your email should reinforce your
identity and name with the Yahoo editors.
The rest of the submission is pretty straightforward.
You just fill in the blanks where required – just make sure you don’t tell them you are a
local site unless you actually only operate locally.
As you go along Yahoo will get your payment information and then let you know you’ll
hear something from them within a week as to whether or not they’ll include your site in
the directory.
Though we can’t guarantee it (nobody can) - if you have followed everything in this
ebook along with Yahoo!’s actual guidelines, you should have a high likelihood of
achieving a good category listing… and certainly a better listing than if you just tried it
blind!
Part 4 – Submit your site to Dmoz
Submitting to the Open Directory (www.dmoz.com) is actually a lot easier than Yahoo.
Just go back to the Dmoz category you chose on the first day and ask yourself the same
questions as we did with the Yahoo category.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category?
How does your title and description compare with the others?
If everything still looks good then let’s move ahead…
At the top right of the category page you will see a link that says “add URL”.
Click that link and you will go to the submission page.
Dmoz’s submission process is much simpler… just one page!
They only ask for 4 things:
1. The site URL (http://www.yoursite.com)
2. The site title (copy and paste if from your website)
3. The site description (copy and paste it from your website)
4. Your email address (info@yoursite.com)
Dmoz makes no guarantees about listing your site, however most get listed within 4 to 6
weeks.
If you site doesn’t get listed within 4-6 weeks you should resubmit.
NOTE: If the category you are submitting to doesn’t have an editor you may have to wait
a lot longer because nobody is monitoring that category.
Since anyone can be a category editor, you could apply to be the editor and then be
virtually assured of a great spot if they accept you to edit your own category.
You can tell if a category doesn’t have an editor because at the bottom of the page it says,
“this category needs an editor”.
Part 5 – Submit your site to a few of the “major” search engines
Submitting your site to the search engines doesn’t guarantee anything as far as ranking.
If you want to truly use the search engines to promote your site then you need to either
hire someone or take the time to learn all you can about a subject that changes daily.
We have included some resources for you to investigate below if you are serious about
search engine promotion. They get into a lot more detail than we can here.
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Regardless of whatever degree you decide to get involved with actively promoting to the
search engines, let’s submit the pages you’ve created so far.
www.Google.com - http://www.google.com/addurl.html
www.AltaVista.com - http://addurl.altavista.com/addurl/new
www.MSN.com - http://submitit.bcentral.com/msnsubmit.htm
www.alltheweb.com - http://addurl.alltheweb.com/add_url
Summary of Today’s Assignments:
1. Make the title and description modification to your site and upload the changes.
2. Go over the website checklist
3. Submit your site to Yahoo!
4. Submit your site to Dmoz.
5. Submit your site to the major search engines by going to individual search
engines and submitting each page of your site.
Today’s Resources:
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
See the featured article on “Achieving a TOP 10 Ranking” on the next page!
Featured Article – Achieving a “Top Ten” Ranking
I can’t tell you how many times people have asked me, “How to do I get my site to come
up in the top ten of the search engines so I can get hits and sell my product?”
What they really want to know is, “How can I get people to show up to my website
without spending any money on advertising my site!”
People usually don’t like my answer because accomplishing a “top ten ranking” on any
search engine always requires careful thought along with a significant amount of work.
Three types of “Search engines” abound on the Internet.
They include true search engines, directories, and links pages.
At last count approximately 10,000 sites referred to themselves as search engines, though
only about a dozen sites rate your attention since they drive 97% of the Internet’s search
traffic.
These sites include:
· Yahoo!
· Lycos
· Excite
· AltaVista
· Northern Light
· HotBot
· WebCrawler
· AOL Netfind
· …and a few others.
When a visitor logs onto a search engine looking for information, they enter “keywords”
about the subject in hopes of obtaining a list of relevant websites.
Each search engine operates with its own rules about judging a site’s relevancy to a
keyword search.
They look at text on the web page (body text) as well as words you can’t see which reside
in the actual code of the web pages.
This code includes such things as alt tags, title tags, description tags, keywords tags and
others.
Depending on the search engine, what you can’t see may represent a far more important
part of ranking well than the words appearing on the page.
Search engines look at how many times a keyword shows up in the various parts of your
website as well as actual location on the page.
Assuming that an important subject for your pages would appear at the beginning of a
page, those web pages starting with the keyword should rank better than those that don’t.
Also, in many cases, the more times the keyword appears (without overdoing it) the
better a page ranks.
Entire books and websites exist to teach eager website owners how to pump up their
rankings on all the various search engines, however these promotion tips will serve you
well in your quest for the “Top Ten!”
· See what others have done for maximum exposure.
Go to the various search engines and perform a search under which you would like to
appear.
Dissect those pages to find the common elements that make them show up high in the
rankings:
o How often and where do the keywords appear on the page?
o How many words on the page in total?
o Do they put keywords in their hypertext links?
o How does the coding in each page seem to relate to the others?
· Beware of registration vs. promotion
Plenty of companies will “register” your website with thousands of search engines for
about $50-$100.
But simply submitting to the search engines won’t do much for you – and besides, you
can submit yourself just as well for FREE!
Without the proper structure in your website, only sheer luck will cause your site to pop
up in the top ten!
Feature Article - Critical Search Engine Mistakes
Sooner or later anyone with a website comes to the startling realization they need that one
essential thing all sites need for online success – traffic!
Website designers and owners usually relegate traffic generation, and specifically search
engine traffic generation, to last item on the to-do list as something they’ll “worry about
later.”
If you own or advertise with a website, the following list of critical search engine
mistakes will do as much to dispel any misconceptions you might have as it will to help
you generate more search engine traffic by either cleaning up your existing site or starting
off fresh with your next one.
1. Targeting the wrong keywords.
Most people don’t give enough thought to the keywords around which they build their
site.
They do little or no research as to the relative popularity of certain terms and they
frequently use industry specific terms consumers would never use in a keyword search.
2. Using “Mirror” sites.
A technique that used to work for achieving better positions in the search engines
revolved around publishing your website in several places on the web and submitting
them all to the search engines.
The major search engines now have duplicate content filters that defeat this technique.
3. Using the same page repeatedly.
Similar to posting mirror sites, using the same page over and over no longer rates as an
effective promotion technique.
4. Endlessly repeating keywords.
Referred to as “keyword stuffing” this technique of repeating keywords in various parts
of a web page only serves to annoy the search engines and rarely results in even mediocre
placement.
5. Stealing other people’s code.
Many so called “experts” tell you to go to the search engines, find a page that ranks well
and take their code. They don’t tell you that the search engine duplicate content filters
can catch you – and ban you!
6. Treating all search engines the same.
Each search engine has its own rules. What works for one won’t always work for others.
7. Treating Yahoo! like a search engine.
Yahoo! is not a search engine. Yahoo! is a directory with its own extremely unique rules
and live human beings making the site classifications.
8. Using most automatic submission tools.
Any program that submits fifty web pages to the same search engine in two minutes
alerts the search engines to a possible “SPAM” submission.
9. Promoting most free web space.
Search engines know that very little valuable or unique content comes from virtual malls
or free web space such as Tripod or Homestead.
They routinely block content from these sites.
Every page on your website can potentially draw visitors. Ensure every page contains the
necessary “search engine friendly” elements including meta-tags and focused content.
This represents just a summary of the mistakes people make promoting to the search
engines.
With consequences ranging from weeks of wasted effort to having your domain banned
from the search engines for life, take the time to educate yourself on the proper methods
of site promotion.
To submit your site to the search vehicles that can bring you the targeted traffic you need.
Skills Needed:
· Basic Surfing
· Basic html
· Basic ftp
· Basic Email
Today’s Lesson:
Part 1 – One Last Site Modification
There’s one last modification we need to make to your site before you submit to Yahoo!
You need to come up with a 15-25 word description for your site.
This is relatively simple, but you must do it correctly so you have the best chance at
getting a great listing on Yahoo!
The reason I had you wait until now to do this is I wanted you to get some good practice
at writing short, descriptive paragraphs for your Overture listings -- which prepares you
quite well for what we’re about to do here.
Take your most popular keywords (from your Overture list) and create a description that
incorporates as many of the most popular keywords as possible.
Remember the list:
16806 antique car
1578 antique car for sale
1565 antique car part
871 antique car price
699 antique car show
647 antique car values
In our example we might create a title and description that goes like this:
1Stop Antique Car Show (the name of the business)
Offers antique car show quality and classic parts for sale, discount values on hard to find
models, order parts online. (description)
This description also acts as the “ad” for your Yahoo! listing – so you have to balance the
need to “stuff” your keywords with making it readable and logical for both the category
editor and people searching the web.
Now that you’ve written your description you need to do two things:
Insert the title and description into the meta-tags of the home page of your site.
If you really want to push this description on the Yahoo category editor, you
should also insert the description at or near the top of the visible copy on the
home page in bold type.
You may not think it’s possible to insert this description visibly on the page itself,
especially if you have tweaked your sales copy… but you can always remove the
description once you get into Yahoo. Get it up there at the top if at all possible
because it will help you.
Here’s an example:
This would be the html code at the top of the home page.
NOTE: I know this is slightly different than what we told you on day 7 – but there are
exceptions to every rule. This is strictly to satisfy Yahoo and Dmoz that you are who you
say you are and you actually do what you say.
This might be the top of the visible home page:
1Stop Antique Car Show
Offers antique car show quality and classic parts for sale, discount values on hard to
find models, order parts online.
Antique car show enthusiasts here's the site you've been looking for!
Everything should match!
Once you have made these two changes on the home page, upload it to your site.
Part 2 - Website Checklist
Take the following checklist and go over your website with a fine tooth comb just before
submitting it to Yahoo as well as the other directories and search engines.
" Have you spell-checked the entire website?
" Do all the pages load?
" Do all the links work?
" Do your site name, domain name and domain registration all support the fact that
you should receive a certain name in a specific category?
" Is there anything on the site or in your domain registration that would lead a
Yahoo category editor to believe that your business was named anything else?
" Are your meta-tags in place?
Page 128
? 2004 Surefire Marketing, Inc. & Guaranteed Response Marketing, LLC – All Rights Reserved
www.33DaysToOnlineProfits.com
33 Days to Online Profits – 2004 Edition
" You should go over Yahoo!’s submission guidelines one more time before you go
any further.
Click here to review them ==> http://docs.yahoo.com/info/suggest/
Part 3 – Submit your site to Yahoo!
Once you’ve gotten the title and description positioned and have gone over the website
checklist -- it’s time to submit to Yahoo.
Go back to your notes on Day 1 when you chose your Yahoo category and return to that
specific category page in Yahoo.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category? (If not, find one that does
make sense.)
How does your title and description compare with the others?
Would you fit into this category as far as content while standing out as a well positioned
link near the top?
If everything still looks good then let’s move ahead…
Near the top of your Yahoo! category page look for a link that says “Suggest a Site”.
Click that link and, if you are operating a commercial site, you will be taken to a page
that looks like this:
Yahoo charges to review everyone’s commercial site – but the traffic can be worth the
price. For sites submitted after 12/28/01, Yahoo will charge this fee every year.
So you click the “Yahoo! Express” button and they guide you through the terms of
service.
You have to click that you understand each item on the list, including that you understand
Yahoo! doesn’t guarantee to list your site. (They don’t guarantee to list anyone’s site!)
After you sign up for your id and password you can log in.
You will then come to a screen that asks you for the information about your site.
Make sure the category they list at the top matches the one you want for submitting your
site.
Make sure the site title matches your site title, url, business name and registrant.
Insert your web address in the URL.
Copy and paste your 15-25 word description in the Description box. Make sure it
matches the description on your site exactly.
One other note – when it asks for your contact information don’t make the mistake of
using an email from another business website.
Use an email address that reinforces your website identity.
In this case I would use the email info@1stop-antique-car-show.com
I would NOT use an email like sales@onlinecarauction.com because that might make
the Yahoo editor change the name of my submission or cause them to investigate my site!
This just creates needless problems and delays. Even your email should reinforce your
identity and name with the Yahoo editors.
The rest of the submission is pretty straightforward.
You just fill in the blanks where required – just make sure you don’t tell them you are a
local site unless you actually only operate locally.
As you go along Yahoo will get your payment information and then let you know you’ll
hear something from them within a week as to whether or not they’ll include your site in
the directory.
Though we can’t guarantee it (nobody can) - if you have followed everything in this
ebook along with Yahoo!’s actual guidelines, you should have a high likelihood of
achieving a good category listing… and certainly a better listing than if you just tried it
blind!
Part 4 – Submit your site to Dmoz
Submitting to the Open Directory (www.dmoz.com) is actually a lot easier than Yahoo.
Just go back to the Dmoz category you chose on the first day and ask yourself the same
questions as we did with the Yahoo category.
Look through that category again at the various websites listed.
Does it still make sense that you should list in this category?
How does your title and description compare with the others?
If everything still looks good then let’s move ahead…
At the top right of the category page you will see a link that says “add URL”.
Click that link and you will go to the submission page.
Dmoz’s submission process is much simpler… just one page!
They only ask for 4 things:
1. The site URL (http://www.yoursite.com)
2. The site title (copy and paste if from your website)
3. The site description (copy and paste it from your website)
4. Your email address (info@yoursite.com)
Dmoz makes no guarantees about listing your site, however most get listed within 4 to 6
weeks.
If you site doesn’t get listed within 4-6 weeks you should resubmit.
NOTE: If the category you are submitting to doesn’t have an editor you may have to wait
a lot longer because nobody is monitoring that category.
Since anyone can be a category editor, you could apply to be the editor and then be
virtually assured of a great spot if they accept you to edit your own category.
You can tell if a category doesn’t have an editor because at the bottom of the page it says,
“this category needs an editor”.
Part 5 – Submit your site to a few of the “major” search engines
Submitting your site to the search engines doesn’t guarantee anything as far as ranking.
If you want to truly use the search engines to promote your site then you need to either
hire someone or take the time to learn all you can about a subject that changes daily.
We have included some resources for you to investigate below if you are serious about
search engine promotion. They get into a lot more detail than we can here.
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Regardless of whatever degree you decide to get involved with actively promoting to the
search engines, let’s submit the pages you’ve created so far.
www.Google.com - http://www.google.com/addurl.html
www.AltaVista.com - http://addurl.altavista.com/addurl/new
www.MSN.com - http://submitit.bcentral.com/msnsubmit.htm
www.alltheweb.com - http://addurl.alltheweb.com/add_url
Summary of Today’s Assignments:
1. Make the title and description modification to your site and upload the changes.
2. Go over the website checklist
3. Submit your site to Yahoo!
4. Submit your site to Dmoz.
5. Submit your site to the major search engines by going to individual search
engines and submitting each page of your site.
Today’s Resources:
Web Position Gold – Web position helps you track your positions on the major search
engines so you can improve them. Excellent product for tracking how you rank.
Search Engine Forums – This forum contain a wealth of information about the search
engines and membership is free.
Search Engine News – publishers of “The UnFair Advantage Book on Winning The
Search Engine Wars” Many people consider this the guide to learning how to manipulate
the search engines and get top placement.
See the featured article on “Achieving a TOP 10 Ranking” on the next page!
Featured Article – Achieving a “Top Ten” Ranking
I can’t tell you how many times people have asked me, “How to do I get my site to come
up in the top ten of the search engines so I can get hits and sell my product?”
What they really want to know is, “How can I get people to show up to my website
without spending any money on advertising my site!”
People usually don’t like my answer because accomplishing a “top ten ranking” on any
search engine always requires careful thought along with a significant amount of work.
Three types of “Search engines” abound on the Internet.
They include true search engines, directories, and links pages.
At last count approximately 10,000 sites referred to themselves as search engines, though
only about a dozen sites rate your attention since they drive 97% of the Internet’s search
traffic.
These sites include:
· Yahoo!
· Lycos
· Excite
· AltaVista
· Northern Light
· HotBot
· WebCrawler
· AOL Netfind
· …and a few others.
When a visitor logs onto a search engine looking for information, they enter “keywords”
about the subject in hopes of obtaining a list of relevant websites.
Each search engine operates with its own rules about judging a site’s relevancy to a
keyword search.
They look at text on the web page (body text) as well as words you can’t see which reside
in the actual code of the web pages.
This code includes such things as alt tags, title tags, description tags, keywords tags and
others.
Depending on the search engine, what you can’t see may represent a far more important
part of ranking well than the words appearing on the page.
Search engines look at how many times a keyword shows up in the various parts of your
website as well as actual location on the page.
Assuming that an important subject for your pages would appear at the beginning of a
page, those web pages starting with the keyword should rank better than those that don’t.
Also, in many cases, the more times the keyword appears (without overdoing it) the
better a page ranks.
Entire books and websites exist to teach eager website owners how to pump up their
rankings on all the various search engines, however these promotion tips will serve you
well in your quest for the “Top Ten!”
· See what others have done for maximum exposure.
Go to the various search engines and perform a search under which you would like to
appear.
Dissect those pages to find the common elements that make them show up high in the
rankings:
o How often and where do the keywords appear on the page?
o How many words on the page in total?
o Do they put keywords in their hypertext links?
o How does the coding in each page seem to relate to the others?
· Beware of registration vs. promotion
Plenty of companies will “register” your website with thousands of search engines for
about $50-$100.
But simply submitting to the search engines won’t do much for you – and besides, you
can submit yourself just as well for FREE!
Without the proper structure in your website, only sheer luck will cause your site to pop
up in the top ten!
Feature Article - Critical Search Engine Mistakes
Sooner or later anyone with a website comes to the startling realization they need that one
essential thing all sites need for online success – traffic!
Website designers and owners usually relegate traffic generation, and specifically search
engine traffic generation, to last item on the to-do list as something they’ll “worry about
later.”
If you own or advertise with a website, the following list of critical search engine
mistakes will do as much to dispel any misconceptions you might have as it will to help
you generate more search engine traffic by either cleaning up your existing site or starting
off fresh with your next one.
1. Targeting the wrong keywords.
Most people don’t give enough thought to the keywords around which they build their
site.
They do little or no research as to the relative popularity of certain terms and they
frequently use industry specific terms consumers would never use in a keyword search.
2. Using “Mirror” sites.
A technique that used to work for achieving better positions in the search engines
revolved around publishing your website in several places on the web and submitting
them all to the search engines.
The major search engines now have duplicate content filters that defeat this technique.
3. Using the same page repeatedly.
Similar to posting mirror sites, using the same page over and over no longer rates as an
effective promotion technique.
4. Endlessly repeating keywords.
Referred to as “keyword stuffing” this technique of repeating keywords in various parts
of a web page only serves to annoy the search engines and rarely results in even mediocre
placement.
5. Stealing other people’s code.
Many so called “experts” tell you to go to the search engines, find a page that ranks well
and take their code. They don’t tell you that the search engine duplicate content filters
can catch you – and ban you!
6. Treating all search engines the same.
Each search engine has its own rules. What works for one won’t always work for others.
7. Treating Yahoo! like a search engine.
Yahoo! is not a search engine. Yahoo! is a directory with its own extremely unique rules
and live human beings making the site classifications.
8. Using most automatic submission tools.
Any program that submits fifty web pages to the same search engine in two minutes
alerts the search engines to a possible “SPAM” submission.
9. Promoting most free web space.
Search engines know that very little valuable or unique content comes from virtual malls
or free web space such as Tripod or Homestead.
They routinely block content from these sites.
Every page on your website can potentially draw visitors. Ensure every page contains the
necessary “search engine friendly” elements including meta-tags and focused content.
This represents just a summary of the mistakes people make promoting to the search
engines.
With consequences ranging from weeks of wasted effort to having your domain banned
from the search engines for life, take the time to educate yourself on the proper methods
of site promotion.
Day 10 (Wednesday) - Start laying groundwork for “Targeted Traffic” to your site
Lesson Objective:
To lay a solid foundation for driving targeted traffic to your website… so you can start
making sales!
Skills Needed:
· Basic Surfing
· Basic Email
· Basic Word Processing
Today’s Lesson:
Let me ask you a question…
Would you like your website to achieve a “Top 10” placement on a major search engine?
Would you like it up there in just a few days, drawing tons of targeted traffic to your
website like a stampede of cattle on the open Texas range?
No problem!
Pay-per-click search engines offer anyone with a website the opportunity to obtain and
keep a top spot in the search engines – no programming required!
Unlike traditional search engines, which base their selections on the page’s content and
“code”, pay-per-click search engines sell their top spots to the highest bidder.
When visitors search for a particular keyword phrase, the website owners who bid the
most come up first and get the lion’s share of website traffic.
Getting to the top of traditional search engines can take months and does not guarantee a
good ranking, no matter how much effort gets expended.
Using the pay-per-click model shortcuts this extremely time and labor-intensive process.
Overture, the web’s top pay-per-click search engine, boasts millions of searches daily.
Overture has been around for years, but recently started coming on strong with the
decline in soft advertising dollars on the web.
In the past, traditional search engines made their money from selling banner ads and
sponsorships to advertisers.
Unfortunately for traditional search engines, advertisers have learned that banner ads,
general audience popup windows, and other advertising online don’t produce good
returns on investment.
As a result, this formerly lucrative method of making money has virtually disappeared…
and Overture stepped in to fill the void.
Overture’s search listings now appear in the search results of some of the web’s
traditional search engine giants, including:
· Yahoo!
· MSN
· AltaVista
· InfoSpace
· CNN.com
· All the Web
· Excite
· DogPile and more!
Anyone who bids their site into the top 3 for a particular keyword phrase (Overture’s
“Premium Listings”) not only appears in Overture, but also appears prominently on the
first page of searches on those other search engines.
Overture in turn pays these search engines a commission for any of their links that get
clicked by surfers. These arrangements have evolved into a significant revenue source for
other search engines and have massively extended Overture’s reach across the Internet.
Overture’s success has launched a virtual online gold rush to cash in on the pay-per-click
search engine model.
Dozens of pay-per-click search engines have sprung up across the web trying to grab a
piece of the pie.
FindWhat, the next largest pay-per-click search engine, dwarfs in comparison to
Overture’s size and reach. However, a recent price increase by Overture caused many of
its lower volume advertisers to seek alternative pay-per-click traffic and FindWhat gladly
welcomed them into the fold.
Anyone with a website who wants to get a jumpstart on traffic and start driving targeted
visitors across their site would do well to take a serious look at pay-per-click search
engines.
As the web gets more crowded, paying for search engine traffic represents an excellent
way to rise above the clutter – fast!
Today you’re going to sign up with Overture to set the stage for getting
traffic to your site!
Part 1 – Log on to OVERTURE
Click the “Sign Up With Overture” link at the top of the site and you will be presented
with a choice similar to this:
Unless you are strapped for time and flush with money, you should choose the “Self
Serve” option.
After clicking the “Self Serve” option you will be taken to a page to begin the actual
signup process with Overture.
You will need to have your credit card ready.
Notes about Overture:
1. Overture requires that you pay $50 to sign up. This $50 will apply to click
through’s so all your money will go towards buying traffic -- there are no setup
fees.
2. Overture has a minimum monthly spend of $20. IF you don’t generate at least $20
in click through’s each month they will subtract $20 from your account.
3. If you don’t want to spend at least $20 to promote your business each month…
you’re not serious about making any money online.
Today all we want to do is sign up with Overture and do more keyword research.
Tomorrow we’ll submit a bunch more listings to Overture and other pay-per-click search
engines.
So pick out your “top 3” keyword phrases and get ready to write a basic title and
description for each.
The first thing you must do is give them an initial list of keywords you want to bid on.
Make sure that once you go through the selection process you only make the minimum
bid to get started.
Our objective here is just to get the site approved and get started with Overture.
Here’s how I would do it to get started for my antique car show site:
First, I’d select my most obvious keywords to get started
NOTE: For now just bid the minimum $.10. You can instantly change your bids later to
whatever you want once your account gets set up.
Then I would create a single listing that I used for all my keywords at this point just to
get the account up and running quickly.
Fill in the Title - which is literally the title for your “ad” in the search engine.
Fill in the description – which is really your classified “ad” for your search listing.
Fill in the url (web address) and the bid you are willing to pay for a visitor.
NOTE: For now just bid the minimum $.10. You can instantly change your bids later to
whatever you want once your account gets set up.
Fill in 3 or 4 of these bids for your top keyword phrases and then move on to the
next step in the sign up process.
Fill in all of your contact information on the next page.
Finally, open your account with a major credit card.
Your Overture account will be activated within a few days when you receive a
notification email from Overture.
Pay-per-click Bidding Tips
1. Don’t go crazy bidding to start. Get a feel for what others are bidding and how
competitive a certain keyword is.
2. Use the “Overture Keyword Tool” to check the traffic counts on your keywords
and look for keywords that will bring you the visitors you want at the lowest
price. Certain keywords get overlooked and you can profit from them.
3. Look for bidding “gaps”. You will see gaps where two or three people bid within
pennies of each other and then it drops off… bid at the “top of the drop”.
a. Example:
1. Mary bids $1.25
2. Tom bids $1.23
3. Jerry bids $1.19
4. Joan bids $.78
You should probably bid $.79 – unless you know you want to come up in
the top 3 and then you would bid $1.20.
4. How much you bid will ultimately depend on your “visitor value”.
Your visitor value is calculated by dividing the total number of visitors by the
amount of money they generate you.
a. Example: ~For every 100 visitors you make $100
~That means each visitor is worth $1.00
~In this case you can spend up to $1.00 to bring a visitor to
your site and still make money.
5. Be VERY CAREFUL with using the “Auto Bid” option instead of the fixed bid
option. This can cause you to pay WAY MORE than is necessary to get clicks.
Let me show you an example that should make you very wary of just making a bid
and not going back to check it.
Here’s a picture of a bid from my account on a “live” keyword I’m bidding on for my
mortgage program.
I’m currently bidding $.10 (10 cents) per click. The guy ahead of me has a max bid of
$1.87 – but he’s probably only spending $.11 right now. Why?
Because the “auto bid” feature only makes you pay 1 cent more than the person’s
max bid below you. But all I have to do is raise my max bid to $1.86 and watch what
happens.
I’m still only paying $.10 (10 cents is the minimum bid – the next lowest person is
paying .07, but I have to pay the minimum) for the clicks, but I have now forced the
person above me to start paying $1.87 per click.
Why would somebody do that to him? A couple of reasons:
1. Because they’re mean (not really ?)
2. The real reason would be to force him to run out of his advertising budget so he
would go offline and the #2 listing could grab the #1 spot for a dime.
The moral of the story – check your bids regularly and make sure you are not paying
more than you absolutely have to for each click you buy. Also, use the auto-bid
feature carefully and don’t set yourself up to pay way more than you should.
Part 2 – Continue Researching Keywords
Remember the keyword tool you used on Day 1?
Overture Keyword Tool
Well go back to that tool and find at least 50 more keywords (this is in addition
to the keyword research you did on Day 1) that would bring you targeted visitors.
Also, see how much each phrase would cost you to get into the “top 3” by using
the “Keyword Bid Tool”. This tool tells you how much others are currently
bidding for a particular keyword phrase.
http://www.Overture.com/d/search/tools/bidtool/
Make a special note of any and all keyword phrases that would allow you into the
top 3 for a reasonable cost while you are testing your website copy – say less than
$.25 per click.
You have made many more distinctions now about what people are looking for than you
had on Day 1. You know what keywords are important and you can see how much it will
cost to get into the top positions.
That’s why we want you to research more keyword phrases at this point.
Part 3 – Additional pay-per-click search engines
Overture isn’t the only game in town when it comes to pay-per-click search engines.
Other pay-per-click engines can generate significant hits for you very cost-effectively.
You should sign up for at least one more pay-per-click search engine (if not
several) so you can get traffic coming from multiple sources as quickly as
possible.
Here is a list of other worthwhile pay-per-click search engines you should strongly
consider using:
· Overture #1
· FindWhat #2
· 7 Search
· Sprinks
· GoClick
· Kanoodle
If you really want to learn how to use pay-per-click search engines and squeeze every last
bit from each penny you spend… check out this new resource
Click here now ===> Instant Web Site Traffic!
It is written by Jon Keel, one of the world’s experts on maximizing everything you do
with pay-per-click search engines.
Summary of Today’s Assignments:
1. Sign up for an account with Overture.
2. Bid on 3 or 4 of your top keywords just to get your account opened.
3. Research at least 50 more keywords you can bid on to get targeted traffic.
4. Look for keywords with high traffic counts and low cost for top 3 spots.
5. Sign up for at least one additional pay-per-click search engine (FindWhat.com).
Today’s Resources:
For a very comprehensive list of Pay-per-click search engines go to Pay Per Click
Search Engines.
For a complete course on Pay-per-click strategies go to Instant Web Site Traffic!
To lay a solid foundation for driving targeted traffic to your website… so you can start
making sales!
Skills Needed:
· Basic Surfing
· Basic Email
· Basic Word Processing
Today’s Lesson:
Let me ask you a question…
Would you like your website to achieve a “Top 10” placement on a major search engine?
Would you like it up there in just a few days, drawing tons of targeted traffic to your
website like a stampede of cattle on the open Texas range?
No problem!
Pay-per-click search engines offer anyone with a website the opportunity to obtain and
keep a top spot in the search engines – no programming required!
Unlike traditional search engines, which base their selections on the page’s content and
“code”, pay-per-click search engines sell their top spots to the highest bidder.
When visitors search for a particular keyword phrase, the website owners who bid the
most come up first and get the lion’s share of website traffic.
Getting to the top of traditional search engines can take months and does not guarantee a
good ranking, no matter how much effort gets expended.
Using the pay-per-click model shortcuts this extremely time and labor-intensive process.
Overture, the web’s top pay-per-click search engine, boasts millions of searches daily.
Overture has been around for years, but recently started coming on strong with the
decline in soft advertising dollars on the web.
In the past, traditional search engines made their money from selling banner ads and
sponsorships to advertisers.
Unfortunately for traditional search engines, advertisers have learned that banner ads,
general audience popup windows, and other advertising online don’t produce good
returns on investment.
As a result, this formerly lucrative method of making money has virtually disappeared…
and Overture stepped in to fill the void.
Overture’s search listings now appear in the search results of some of the web’s
traditional search engine giants, including:
· Yahoo!
· MSN
· AltaVista
· InfoSpace
· CNN.com
· All the Web
· Excite
· DogPile and more!
Anyone who bids their site into the top 3 for a particular keyword phrase (Overture’s
“Premium Listings”) not only appears in Overture, but also appears prominently on the
first page of searches on those other search engines.
Overture in turn pays these search engines a commission for any of their links that get
clicked by surfers. These arrangements have evolved into a significant revenue source for
other search engines and have massively extended Overture’s reach across the Internet.
Overture’s success has launched a virtual online gold rush to cash in on the pay-per-click
search engine model.
Dozens of pay-per-click search engines have sprung up across the web trying to grab a
piece of the pie.
FindWhat, the next largest pay-per-click search engine, dwarfs in comparison to
Overture’s size and reach. However, a recent price increase by Overture caused many of
its lower volume advertisers to seek alternative pay-per-click traffic and FindWhat gladly
welcomed them into the fold.
Anyone with a website who wants to get a jumpstart on traffic and start driving targeted
visitors across their site would do well to take a serious look at pay-per-click search
engines.
As the web gets more crowded, paying for search engine traffic represents an excellent
way to rise above the clutter – fast!
Today you’re going to sign up with Overture to set the stage for getting
traffic to your site!
Part 1 – Log on to OVERTURE
Click the “Sign Up With Overture” link at the top of the site and you will be presented
with a choice similar to this:
Unless you are strapped for time and flush with money, you should choose the “Self
Serve” option.
After clicking the “Self Serve” option you will be taken to a page to begin the actual
signup process with Overture.
You will need to have your credit card ready.
Notes about Overture:
1. Overture requires that you pay $50 to sign up. This $50 will apply to click
through’s so all your money will go towards buying traffic -- there are no setup
fees.
2. Overture has a minimum monthly spend of $20. IF you don’t generate at least $20
in click through’s each month they will subtract $20 from your account.
3. If you don’t want to spend at least $20 to promote your business each month…
you’re not serious about making any money online.
Today all we want to do is sign up with Overture and do more keyword research.
Tomorrow we’ll submit a bunch more listings to Overture and other pay-per-click search
engines.
So pick out your “top 3” keyword phrases and get ready to write a basic title and
description for each.
The first thing you must do is give them an initial list of keywords you want to bid on.
Make sure that once you go through the selection process you only make the minimum
bid to get started.
Our objective here is just to get the site approved and get started with Overture.
Here’s how I would do it to get started for my antique car show site:
First, I’d select my most obvious keywords to get started
NOTE: For now just bid the minimum $.10. You can instantly change your bids later to
whatever you want once your account gets set up.
Then I would create a single listing that I used for all my keywords at this point just to
get the account up and running quickly.
Fill in the Title - which is literally the title for your “ad” in the search engine.
Fill in the description – which is really your classified “ad” for your search listing.
Fill in the url (web address) and the bid you are willing to pay for a visitor.
NOTE: For now just bid the minimum $.10. You can instantly change your bids later to
whatever you want once your account gets set up.
Fill in 3 or 4 of these bids for your top keyword phrases and then move on to the
next step in the sign up process.
Fill in all of your contact information on the next page.
Finally, open your account with a major credit card.
Your Overture account will be activated within a few days when you receive a
notification email from Overture.
Pay-per-click Bidding Tips
1. Don’t go crazy bidding to start. Get a feel for what others are bidding and how
competitive a certain keyword is.
2. Use the “Overture Keyword Tool” to check the traffic counts on your keywords
and look for keywords that will bring you the visitors you want at the lowest
price. Certain keywords get overlooked and you can profit from them.
3. Look for bidding “gaps”. You will see gaps where two or three people bid within
pennies of each other and then it drops off… bid at the “top of the drop”.
a. Example:
1. Mary bids $1.25
2. Tom bids $1.23
3. Jerry bids $1.19
4. Joan bids $.78
You should probably bid $.79 – unless you know you want to come up in
the top 3 and then you would bid $1.20.
4. How much you bid will ultimately depend on your “visitor value”.
Your visitor value is calculated by dividing the total number of visitors by the
amount of money they generate you.
a. Example: ~For every 100 visitors you make $100
~That means each visitor is worth $1.00
~In this case you can spend up to $1.00 to bring a visitor to
your site and still make money.
5. Be VERY CAREFUL with using the “Auto Bid” option instead of the fixed bid
option. This can cause you to pay WAY MORE than is necessary to get clicks.
Let me show you an example that should make you very wary of just making a bid
and not going back to check it.
Here’s a picture of a bid from my account on a “live” keyword I’m bidding on for my
mortgage program.
I’m currently bidding $.10 (10 cents) per click. The guy ahead of me has a max bid of
$1.87 – but he’s probably only spending $.11 right now. Why?
Because the “auto bid” feature only makes you pay 1 cent more than the person’s
max bid below you. But all I have to do is raise my max bid to $1.86 and watch what
happens.
I’m still only paying $.10 (10 cents is the minimum bid – the next lowest person is
paying .07, but I have to pay the minimum) for the clicks, but I have now forced the
person above me to start paying $1.87 per click.
Why would somebody do that to him? A couple of reasons:
1. Because they’re mean (not really ?)
2. The real reason would be to force him to run out of his advertising budget so he
would go offline and the #2 listing could grab the #1 spot for a dime.
The moral of the story – check your bids regularly and make sure you are not paying
more than you absolutely have to for each click you buy. Also, use the auto-bid
feature carefully and don’t set yourself up to pay way more than you should.
Part 2 – Continue Researching Keywords
Remember the keyword tool you used on Day 1?
Overture Keyword Tool
Well go back to that tool and find at least 50 more keywords (this is in addition
to the keyword research you did on Day 1) that would bring you targeted visitors.
Also, see how much each phrase would cost you to get into the “top 3” by using
the “Keyword Bid Tool”. This tool tells you how much others are currently
bidding for a particular keyword phrase.
http://www.Overture.com/d/search/tools/bidtool/
Make a special note of any and all keyword phrases that would allow you into the
top 3 for a reasonable cost while you are testing your website copy – say less than
$.25 per click.
You have made many more distinctions now about what people are looking for than you
had on Day 1. You know what keywords are important and you can see how much it will
cost to get into the top positions.
That’s why we want you to research more keyword phrases at this point.
Part 3 – Additional pay-per-click search engines
Overture isn’t the only game in town when it comes to pay-per-click search engines.
Other pay-per-click engines can generate significant hits for you very cost-effectively.
You should sign up for at least one more pay-per-click search engine (if not
several) so you can get traffic coming from multiple sources as quickly as
possible.
Here is a list of other worthwhile pay-per-click search engines you should strongly
consider using:
· Overture #1
· FindWhat #2
· 7 Search
· Sprinks
· GoClick
· Kanoodle
If you really want to learn how to use pay-per-click search engines and squeeze every last
bit from each penny you spend… check out this new resource
Click here now ===> Instant Web Site Traffic!
It is written by Jon Keel, one of the world’s experts on maximizing everything you do
with pay-per-click search engines.
Summary of Today’s Assignments:
1. Sign up for an account with Overture.
2. Bid on 3 or 4 of your top keywords just to get your account opened.
3. Research at least 50 more keywords you can bid on to get targeted traffic.
4. Look for keywords with high traffic counts and low cost for top 3 spots.
5. Sign up for at least one additional pay-per-click search engine (FindWhat.com).
Today’s Resources:
For a very comprehensive list of Pay-per-click search engines go to Pay Per Click
Search Engines.
For a complete course on Pay-per-click strategies go to Instant Web Site Traffic!
Day 7 (Sunday) - Website posting and “surf” day
Objective: Post your entire website to the web and start checking out the “competition”
for possible joint venture partners.
Skills Needed:
· Basic Surfing
· Basic Email
· Basic HTML
· Basic FTP
· Basic Word Processing
Today’s Lesson:
Part 1 – Inserting “meta-tags” into your site.
Today we’re going to finish up one last important bit on your site and then post it all up
to the web.
Inserting the “meta-tags” into each page represents the “icing” on the cake for most sites.
Meta-tags, bits of code in the html documents that make up your website, help the search
engines identify your site and can help make your site more relevant to a keyword search.
3 meta-tags should concern you – but only one of them really warrants serious attention.
1. “title” tag – this tag serves multiple purposes…
a. It tells the search engines the title of your page and usually shows up as
the “clickable” link visitors choose in the search engine results.
b. Since it is the first thing people see in the search engines, it often serves as
the “headline” for your search engine listings.
c. The title tag also causes the title of the page to display in the upper left
border of most web browsers.
d. It also serves as the title of the page when someone prints it out on paper.
e. The title tag is by far the most important tag in the eyes of most major
search engines.
2. “keyword” tag – this tag lists off the relevant and related keywords to the subject
of your page. Most search engines pay very little attention to this tag… some
ignore it completely.
3. “description” tag – this tag lists a description of your page. This description often
displays in the search results of many search engines under the title tag. It acts
almost like your classified ad for your listing.
These tags get inserted in the html code of your page near the top in between the
tag and the tag.
All of your tags as well as the first words on the page should start with the most relevant
keyword phrase for that particular page.
Here’s what the code at the top of each page might look like:
antique car show information
Also, the first words on your page would go something like this:
(Title) Antique Car Show
(Body text) Antique car show enthusiasts here's the site you've been looking for!
NOTE: Every meta-tag, as well as the title physically appearing on the page and
the first words of the first paragraph start with that same keyword phrase. In this
case it’s “antique car show”.
Create and insert your meta-tags on every one of your website pages right now!
If you feel like you need a little more help with meta-tags, just go to the nearest search
engines and look up “meta tag generator”. You will find numerous places where you can
enter your title, keywords, etc. and have them automatically formatted free. All you need
to do then is just copy and paste the meta-tags into your html code.
How Google Looks At Your Web Pages
Google pays special attention to your web pages’ title tag and body copy (visible text on
the page) to determine relevance to the keywords you want to come up under.
If you want to have a better chance of coming up under your particular keywords, make
sure they appear in the title of your page, as well as in the body text and headlines on the
page. Don’t “stuff” keywords (endlessly repeating keywords in a nonsense way), but
rather use them liberally so it’s obvious the main “theme” of your page is about the
particular keyword phrase you want to come up under.
At the time of publication, Google gives almost no weight to the keyword or description
tag. They pay most attention to the title tag, body text, and incoming links from other,
relevant websites -- often referred to as “page reputation” or “link reputation” -- which is
a fancy way of saying they take into account what other similar sites say about your site
by linking to you.
This “link reputation” becomes critical when we talk about “Linking Strategies” on
BONUS Day 34.
If you’re worried about Google, then make sure that:
· Each page has a specific theme centered on one or two keyword sets;
· Each page has the main keywords for that page in the title tag;
· Each page has the main keywords for that page liberally sprinkled throughout the
body text, especially towards the beginning;
· Each page has the main keywords for that page used in a headline or bolded
text if appropriate.
Though these tips won’t guarantee top placement, they will certainly improve your
chances of ranking well massively over not doing them!
Part 2 – Post your site to your hosting account and make sure it works.
Post everything to your hosting account using your ftp program, including:
a. Sales letter
b. About Us page
c. Affiliate Signup page
d. Popup window.
e. All graphics
Configure your order link(s) with your shopping cart and credit card processing so they
are “live” and ready for buyers to give you their money.
Test ALL your links to make sure they work. You do this by opening your site in your
web browser and physically clicking every single one of them!
a. Test every single link on every single page
b. Fix any links that don’t work
c. Get in the habit of checking your site periodically for “dead” links
Test your popup window to make sure it launches correctly.
Test your website in the Internet Explorer web browser as well as Netscape’s web
browser. Test it on America Online (AOL) too if you can.
Make sure:
a. The popup window script works in Internet Explorer, AOL and Netscape.
b. All graphics show up on every single page
c. All text shows up on every single page
d. All links work on every single page
e. Go through the entire order and fulfillment process in each web browser to
make sure every aspect of product ordering and delivery works correctly.
NOTE: Your credit card processing company should provide you a
“dummy” credit card number so you can go through the entire order
process live.
In short, try to *break* your website!
Look for every possible way anybody could:
i. do something wrong
ii. get lost
iii. break something
iv. crash your server
v. cause any type of problems or mayhem
Check your site’s loading speed – does it load fast on a 56K dial up modem?
Change the resolution on your monitor to 640 x 480, 800 x 600, and 1024 x 768 to see
how the site looks at these various screen settings.
NOTE: You may receive quite a shock when you see how your site looks at resolutions
other than the one you normally keep on your monitor.
Review the “Ten Commandments” article on Day 3 if you need a little refresher.
Part 3 – Go find at least 20 “Competitors”
Find at least 20 sites that look like competitors for what you sell.
One of the best ways to find them is through the search engines.
Perform searches for your top keywords and see which sites come up on top.
Sites that come up high in the search results for popular keyword searches probably have
a decent stream of traffic going to their site.
I know it sounds obvious, but you only want to approach sites with traffic when you start
looking for potential Joint Venture (JV) partners.
Create a folder in your browser’s bookmarks or favorites called “potential JVs”.
a. Surf the web and look for competitors’ sites.
b. “Bookmark” these sites so you can come back to them easily.
As you look at these sites ask yourself these questions:
a. What is their unique selling proposition (USP)?
b. What are they selling that I could add to my product to make it better?
c. What are they selling that I could add as a free bonus to my offer?
d. What do I like about their site that I could use to improve my site?
Make notes of things you see and learn that you could use to make your offer,
product, or website better.
Make any obvious and easy improvements or changes to your website based on
what you’ve learned from your surfing.
Email at least 6 friends / business associates and ask them to take a look at your
site so far and give you feedback.
Implement any of their suggestions that make sense and appear to make your site,
your sales letter or anything else better.
Summary of Today’s Assignments:
1. Insert the proper meta-tags into the web pages on your site.
2. If you haven’t already, post your entire website to your hosting account and try to
“break” it.
3. Test every element of the website and look for problem areas.
4. Find at least 20 sites that look like competitors and bookmark them in a folder
called “Potential JV’s”
5. Learn everything you can from these competitors to make your site better.
6. Have at least 6 people give you feedback on your site and the work you have done
so far.
As we set the stage for working with other website operators, we thought this article
would help you understand the “big picture” in arranging your JV’s.
Today’s Resources:
Instant Traffic Stampede – Learn the 7 BEST, proven methods for driving an instant
avalanche of targeted traffic to your website. Make sure you get a copy of the free
report, “7 Secrets To An Instant Traffic Stampede!” available from the exit popup on
the site.
Article - Skyrocket Website Traffic With “OPT”
The most immediate source for website traffic (besides using pay-per-click search
engines) entails the effective use of “OPT” - Other People’s Traffic.
Other website operators have the targeted website visitors you need right now – you just
have to get them to funnel some of it your way.
Your mission is to find people who can refer you their traffic either for a flat fee, as a
trade for services or on a per-click basis.
The quickest way to find people to refer traffic is to take inventory of who you know that
operates a site drawing the type of visitors you need.
Once you have exhausted that list, go to the search engines and do a search for the
keywords that would bring targeted traffic to your site.
Make a list of the websites that rank well in those searches and approach those
individuals with related sites about a traffic deal.
Try to work all your agreements on a traffic trade or per-sale basis first so you won’t
have to pay any cash out of pocket.
If you don’t have enough traffic to trade, or they don’t want to work on commission, then
you should negotiate a per-click or per-signup deal.
This means you only pay when a visitor comes to your site or signs up to receive your
newsletter or other information.
With this structure you only pay for performance and can maximize your return if you do
have to spend money.
You have 4 choices for funneling another site’s traffic to yours: endorsed mailings, popup
windows, link trades, and banners.
Endorsed mailings are by far the best way to funnel traffic from another site.
When you approach someone to do a JV with you this should represent your primary goal
– get the other party to do an endorsed mailing!
A well-written endorsement letter by a website operator who already has a relationship
with people who can buy from you is often worth its weight in gold.
An effective endorsed mailing can result in traffic, sales, and thousands of dollars in your
pocket within mere hours of sending it.
Focused “popup” windows represent the next fastest way to funnel traffic to your site.
When used incorrectly, popup windows create an annoying distraction for web surfers.
Make sure your popup windows are relevant to exactly what visitors want by providing
focused content.
The next way to funnel traffic from other sites is using “Reciprocal Links” – which is a
fancy way of saying trading links with someone. Make sure you negotiate a high profile
spot for your link on the other person’s site.
Don’t let your link get buried way down on the page or you’ve wasted your time.
Banner ads represent the least effective way for getting traffic from other sites because
web surfers have learned to ignore them. However, they can result in traffic if you only
buy them on a per-click basis.
Creativity is key when negotiating with other websites to steer some or all of their traffic
your way.
Create win-win scenarios and many will jump at the chance to work with you
for possible joint venture partners.
Skills Needed:
· Basic Surfing
· Basic Email
· Basic HTML
· Basic FTP
· Basic Word Processing
Today’s Lesson:
Part 1 – Inserting “meta-tags” into your site.
Today we’re going to finish up one last important bit on your site and then post it all up
to the web.
Inserting the “meta-tags” into each page represents the “icing” on the cake for most sites.
Meta-tags, bits of code in the html documents that make up your website, help the search
engines identify your site and can help make your site more relevant to a keyword search.
3 meta-tags should concern you – but only one of them really warrants serious attention.
1. “title” tag – this tag serves multiple purposes…
a. It tells the search engines the title of your page and usually shows up as
the “clickable” link visitors choose in the search engine results.
b. Since it is the first thing people see in the search engines, it often serves as
the “headline” for your search engine listings.
c. The title tag also causes the title of the page to display in the upper left
border of most web browsers.
d. It also serves as the title of the page when someone prints it out on paper.
e. The title tag is by far the most important tag in the eyes of most major
search engines.
2. “keyword” tag – this tag lists off the relevant and related keywords to the subject
of your page. Most search engines pay very little attention to this tag… some
ignore it completely.
3. “description” tag – this tag lists a description of your page. This description often
displays in the search results of many search engines under the title tag. It acts
almost like your classified ad for your listing.
These tags get inserted in the html code of your page near the top in between the
tag and the tag.
All of your tags as well as the first words on the page should start with the most relevant
keyword phrase for that particular page.
Here’s what the code at the top of each page might look like:
Also, the first words on your page would go something like this:
(Title) Antique Car Show
(Body text) Antique car show enthusiasts here's the site you've been looking for!
NOTE: Every meta-tag, as well as the title physically appearing on the page and
the first words of the first paragraph start with that same keyword phrase. In this
case it’s “antique car show”.
Create and insert your meta-tags on every one of your website pages right now!
If you feel like you need a little more help with meta-tags, just go to the nearest search
engines and look up “meta tag generator”. You will find numerous places where you can
enter your title, keywords, etc. and have them automatically formatted free. All you need
to do then is just copy and paste the meta-tags into your html code.
How Google Looks At Your Web Pages
Google pays special attention to your web pages’ title tag and body copy (visible text on
the page) to determine relevance to the keywords you want to come up under.
If you want to have a better chance of coming up under your particular keywords, make
sure they appear in the title of your page, as well as in the body text and headlines on the
page. Don’t “stuff” keywords (endlessly repeating keywords in a nonsense way), but
rather use them liberally so it’s obvious the main “theme” of your page is about the
particular keyword phrase you want to come up under.
At the time of publication, Google gives almost no weight to the keyword or description
tag. They pay most attention to the title tag, body text, and incoming links from other,
relevant websites -- often referred to as “page reputation” or “link reputation” -- which is
a fancy way of saying they take into account what other similar sites say about your site
by linking to you.
This “link reputation” becomes critical when we talk about “Linking Strategies” on
BONUS Day 34.
If you’re worried about Google, then make sure that:
· Each page has a specific theme centered on one or two keyword sets;
· Each page has the main keywords for that page in the title tag;
· Each page has the main keywords for that page liberally sprinkled throughout the
body text, especially towards the beginning;
· Each page has the main keywords for that page used in a headline or bolded
text if appropriate.
Though these tips won’t guarantee top placement, they will certainly improve your
chances of ranking well massively over not doing them!
Part 2 – Post your site to your hosting account and make sure it works.
Post everything to your hosting account using your ftp program, including:
a. Sales letter
b. About Us page
c. Affiliate Signup page
d. Popup window.
e. All graphics
Configure your order link(s) with your shopping cart and credit card processing so they
are “live” and ready for buyers to give you their money.
Test ALL your links to make sure they work. You do this by opening your site in your
web browser and physically clicking every single one of them!
a. Test every single link on every single page
b. Fix any links that don’t work
c. Get in the habit of checking your site periodically for “dead” links
Test your popup window to make sure it launches correctly.
Test your website in the Internet Explorer web browser as well as Netscape’s web
browser. Test it on America Online (AOL) too if you can.
Make sure:
a. The popup window script works in Internet Explorer, AOL and Netscape.
b. All graphics show up on every single page
c. All text shows up on every single page
d. All links work on every single page
e. Go through the entire order and fulfillment process in each web browser to
make sure every aspect of product ordering and delivery works correctly.
NOTE: Your credit card processing company should provide you a
“dummy” credit card number so you can go through the entire order
process live.
In short, try to *break* your website!
Look for every possible way anybody could:
i. do something wrong
ii. get lost
iii. break something
iv. crash your server
v. cause any type of problems or mayhem
Check your site’s loading speed – does it load fast on a 56K dial up modem?
Change the resolution on your monitor to 640 x 480, 800 x 600, and 1024 x 768 to see
how the site looks at these various screen settings.
NOTE: You may receive quite a shock when you see how your site looks at resolutions
other than the one you normally keep on your monitor.
Review the “Ten Commandments” article on Day 3 if you need a little refresher.
Part 3 – Go find at least 20 “Competitors”
Find at least 20 sites that look like competitors for what you sell.
One of the best ways to find them is through the search engines.
Perform searches for your top keywords and see which sites come up on top.
Sites that come up high in the search results for popular keyword searches probably have
a decent stream of traffic going to their site.
I know it sounds obvious, but you only want to approach sites with traffic when you start
looking for potential Joint Venture (JV) partners.
Create a folder in your browser’s bookmarks or favorites called “potential JVs”.
a. Surf the web and look for competitors’ sites.
b. “Bookmark” these sites so you can come back to them easily.
As you look at these sites ask yourself these questions:
a. What is their unique selling proposition (USP)?
b. What are they selling that I could add to my product to make it better?
c. What are they selling that I could add as a free bonus to my offer?
d. What do I like about their site that I could use to improve my site?
Make notes of things you see and learn that you could use to make your offer,
product, or website better.
Make any obvious and easy improvements or changes to your website based on
what you’ve learned from your surfing.
Email at least 6 friends / business associates and ask them to take a look at your
site so far and give you feedback.
Implement any of their suggestions that make sense and appear to make your site,
your sales letter or anything else better.
Summary of Today’s Assignments:
1. Insert the proper meta-tags into the web pages on your site.
2. If you haven’t already, post your entire website to your hosting account and try to
“break” it.
3. Test every element of the website and look for problem areas.
4. Find at least 20 sites that look like competitors and bookmark them in a folder
called “Potential JV’s”
5. Learn everything you can from these competitors to make your site better.
6. Have at least 6 people give you feedback on your site and the work you have done
so far.
As we set the stage for working with other website operators, we thought this article
would help you understand the “big picture” in arranging your JV’s.
Today’s Resources:
Instant Traffic Stampede – Learn the 7 BEST, proven methods for driving an instant
avalanche of targeted traffic to your website. Make sure you get a copy of the free
report, “7 Secrets To An Instant Traffic Stampede!” available from the exit popup on
the site.
Article - Skyrocket Website Traffic With “OPT”
The most immediate source for website traffic (besides using pay-per-click search
engines) entails the effective use of “OPT” - Other People’s Traffic.
Other website operators have the targeted website visitors you need right now – you just
have to get them to funnel some of it your way.
Your mission is to find people who can refer you their traffic either for a flat fee, as a
trade for services or on a per-click basis.
The quickest way to find people to refer traffic is to take inventory of who you know that
operates a site drawing the type of visitors you need.
Once you have exhausted that list, go to the search engines and do a search for the
keywords that would bring targeted traffic to your site.
Make a list of the websites that rank well in those searches and approach those
individuals with related sites about a traffic deal.
Try to work all your agreements on a traffic trade or per-sale basis first so you won’t
have to pay any cash out of pocket.
If you don’t have enough traffic to trade, or they don’t want to work on commission, then
you should negotiate a per-click or per-signup deal.
This means you only pay when a visitor comes to your site or signs up to receive your
newsletter or other information.
With this structure you only pay for performance and can maximize your return if you do
have to spend money.
You have 4 choices for funneling another site’s traffic to yours: endorsed mailings, popup
windows, link trades, and banners.
Endorsed mailings are by far the best way to funnel traffic from another site.
When you approach someone to do a JV with you this should represent your primary goal
– get the other party to do an endorsed mailing!
A well-written endorsement letter by a website operator who already has a relationship
with people who can buy from you is often worth its weight in gold.
An effective endorsed mailing can result in traffic, sales, and thousands of dollars in your
pocket within mere hours of sending it.
Focused “popup” windows represent the next fastest way to funnel traffic to your site.
When used incorrectly, popup windows create an annoying distraction for web surfers.
Make sure your popup windows are relevant to exactly what visitors want by providing
focused content.
The next way to funnel traffic from other sites is using “Reciprocal Links” – which is a
fancy way of saying trading links with someone. Make sure you negotiate a high profile
spot for your link on the other person’s site.
Don’t let your link get buried way down on the page or you’ve wasted your time.
Banner ads represent the least effective way for getting traffic from other sites because
web surfers have learned to ignore them. However, they can result in traffic if you only
buy them on a per-click basis.
Creativity is key when negotiating with other websites to steer some or all of their traffic
your way.
Create win-win scenarios and many will jump at the chance to work with you
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