Lesson Objective:
Today you will write your second article to submit to your list of ezines that accept
articles.
Skills Needed:
· Basic email
· Word processing
· Basic surfing
Today’s Lesson:
Part 1 – What should you write about?
If you need help with the actual writing process please refer back to Day 16.
After all we’ve been through together, the question on your mind should not be “how” to
write the article – it should be “what” to write about.
What does your audience need to know?
Based on your idea surfing sessions, what could you teach people that would make them
want to buy your product?
Example:
I just wrote an article about Adobe Acrobat 5.0 and a problem it has with converting
ebooks as a way to promote the ebook I co-authored with Joe Vitale, “How to Write and
Publish your own eBook in as little as 7 Days.”
I don’t give away anything from the book, I just tell them about a problem with a
software package a lot of people own or might upgrade to. Writing this type of article
enhances my status as an expert and promotes the book at the same time.
What problem could you solve for your target audience?
What bit of news could you comment on right now and really help make a difference in
their lives?
Today’s Assignment:
1. Write and edit your second article using the steps laid out in Day 16.
Today’s Resources:
“Turn Words Into Traffic” – Jim Edwards’ guide to creating an avalanche of free
traffic to your website using the power of ezine articles. Recognized as the web’s leading
course on how to use articles for massive publicity and profits… all free!
Showing posts with label best keywords. Show all posts
Showing posts with label best keywords. Show all posts
Wednesday, May 27, 2009
Day 29 (Monday) - Write “endorsed mailing” to your own list
Lesson Objective:
To write a letter to your own “house list” to endorse another product and make money!
Skills Needed:
· Basic Word Processing
Today’s Lesson:
Okay today – I’m going to show you the secret to where the really “big money” comes
into play!
If you’ve read any marketing manuals you’ve probably heard about your “backend”
being the source of all your major profits in the business. Well, it’s true! Your most
expensive cost ever is going to be getting that initial customer to buy from your web site.
Stop and think about what I just said there!
Whenever you make an initial transaction with someone new there is always that fear of
being ripped off, or not getting exactly what was promised, or being dissatisfied -
whatever the case may be.
The easiest way to increase your revenues each and every month is simply going back to
your same customers and offering new products and services.
Most people completely neglect their current customers and only focus on driving more
and more new customers into the door. (Wrong!)
Each and every month (at least) my customers will get a pitch from me for something
else and it doesn’t have to be a product that I create, even though I’m pretty prolific at
creating products.
It can be a joint venture deal or affiliate program I endorse.
And that’s exactly what we’re going to talk about today… creating an endorsement
email.
This is the opposite side of the coin of looking for joint ventures (now you’re the one
endorsing the other person).
In your research I’m sure you’ve uncovered some products/services that would be a good
fit for your new customers – well here’s your chance to profit from that research.
If the product you’re interested in endorsing has an affiliate program – it’s a total no-
brainer to get going. Just sign up for their affiliate program and then start crafting a
simple email that explains how you found the product and why they should get it.
Here’s a sample endorsement email I’ve sent that should give you some ideas:
*******
[[firstname]] - 3 minutes to greater joy, wealth and
happiness?
Hi [[firstname]]
I stumbled across something unusual recently....
And as a valued Instant Sales Letter member I wanted to let
you know about it.
A few months ago I met a man named John Harricharan at a
seminar, who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should
see my stack of reading material to get to and I'm actually
a quick reader.)
But as luck would have it, I was going away on my honeymoon
one week after this seminar and I decided to bring some
'lighter' reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising,
but once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
His manuscript combined every success principle I've ever
been taught and wraps it all up into one succinct exercise
called a "Power Pause". And the best part is it only takes
just 3 minutes and 3 steps to achieve.
Yep! Only 3 minutes!
The truth is, I constantly find myself applying John's
simple (yet extremely powerful) "Power Pause" principles in
my life now and I feel like there is no problem or situation
I can't conquer. (Frankly - I'm not one of those spiritual
'walk on hot coals' type of guys - but this stuff really has
had a profound effect on my life.)
What's more, other top marketers like Declan Dunn, Jonathan
Mizel, Monique Harris, Joe Vitale and Marlon Sanders all
vouch for John's material (he even has an endorsement from
famed Deepak Chopra, MD).
It's amazing to think there are only 3 steps to solving
almost any problem you'll ever deal with (money, happiness,
relationship, you name it). And John assures me that it
works for anyone willing to give it a try.
The only thing you need to give this information a shot, is
an open mind. Open enough to take a chance on yourself and
the material contained in the "PowerPause". (Actually, you
don't even need to take a chance because his proven material
is backed by a 100% unconditional, guarantee -- so you
really can't lose!)
Do yourself a favor and check out this valuable information
by clicking the link below:
Power Pause
You'll be glad you did!
Yanik Silver
P.S. Could there really be 3 steps to happiness, joy, wealth
and getting almost anything you really want in your life? I
couldn't believe it either until I applied the "Power Pause"
material myself here: Power Pause
* * *
Now, let me point something out to here.
As you see I don’t tell the whole story in the email. I tell just enough to get people
excited and wanted to find out more about this resource.
Also, this is an affiliate link so I do get paid when people buy however I will never, ever
recommend a product unless I’ve purchased it and used myself.
You should make that a principal in your endorsements also because that way people
know that you don’t simply endorse everything.
Trust me, I’ve purchased tons of Internet marketing information and there hasn’t been
anything that has impressed me more than Jonathan’s stuff.
So this email I send out is totally true and sincere.
Also, it’s important when sending out emails to restate your relationship and tell them
how they got on your list.
Be sure there is some anti-spam disclaimer and also a simple way to unsubscribe.
Today’s Assignment:
1. Craft an endorsed email. Write from the heart and tell a story (see the article
below). This is just your rough draft.
Today’s Resources:
Million Dollar Emails - Collection of winning emails from the top Internet marketers
and eCommerce leaders. Just $19. An incredible value! In fact, there’s a whole section on
endorsement emails, customer emails, new customer emails, etc. etc.
WebAdMagic - Complete and comprehensive resource about autoresponders that make
money! You get an entire swipe file filled with tons of winning examples (and more)
Feature Article
=============================================================
The Art of Creating Hypnotic Emails: How To Get Your Emails Opened, Read, and
Responded To
By Yanik Silver, instantsalesletters.com
==============================================================
The power of email marketing is truly the "killer app" of the Internet. Personally, I’ve
witnessed some incredible results from my own email marketing campaigns:
$ $9,188.00 in profits in 72 hours
$ $15,558.81 in less than 3 weeks
$ $15,400.00 in 14 days
And if you read on, I’ll share with you 2 little-known factors to achieving results like this
in your own email marketing campaigns. I call it my “one-two knockout punch”!
The first thing you have to realize is what I’m about to share has been around *way*
before the Internet. The simple truth is that people don’t change and if you understand
human psychology you can make lots and lots of money online.
Your first job is get your email opened. Now, I’m going to make an assumption here;
That you are only using your own opt-in list, I don’t have enough room here to tell why
you should – so please just trust me.
Now, according to eMarketer.com, Americans get an average of 15.2 email messages a
day and that number continues to rise. That means unless your email’s subject line is
compelling – your message will wind up in the trash faster than you can blink!
One of the best ways to create a persuasive subject line is to incorporate curiosity.
Here are a few examples of powerful subject lines:
Hi! … just checking in …
- I'm finally spilling my guts...
- I goofed...
, what do you think?
, Oh no, you didn't
Open this before 7:15 p.m
When you receive something like this in your email box, it’s very hard not to take a peek
and open it up. Remember this is very important, your subject line is like a kamikaze
bomber, and its only job is to get your email opened.
----------------
Side note: Every part of your email has to have a job to do and the body of your email is
no different. I’ve had the most success sending out a small ‘teaser’ in the email and then
directed them to a web site for full details and to close the sale.
---------------
Okay, so now what?
Once you got your prospect to open the email, you had better grab their attention and
keep them reading. Frankly, the absolute best way in the world I know is to use a story.
From the ancient times to current day - stories continue to hold readers and listeners
spellbound. There is nothing better than a good story. It works almost like magic. You
can give people information and motivate using stories without having the barriers that
come up normally. This is a seldom used copywriting technique that work wonders
in email.
Here are a few examples I’ve successfully used:
* * *
Hi,
I stumbled across something unusual recently....
And as a valued subscriber I wanted to let you know about it.
A few months ago I met a man named John Harricharan at a seminar,
who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should see
my stack of reading material to get to and I'm actually a quick
reader.)
But as luck would have it, I was going away on my honeymoon one
week after this seminar and I decided to bring some 'lighter'
reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising, but
once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
(copy continues)…
* * *
* * *
Dear [[firstname]],
Will you help me settle an argument (and win a bet)?
It's between my friend Markus Allen and me.
Here's the deal - I've been bugging Mark to update his
Postcard marketing book for almost a year now. (Mark wrote
"How to Market with Postcards" a couple years ago and it
was the bible for postcard marketing - but now it's out of
print and needed revising). I kept telling him that my
customers would love to find out all his little-known
secrets to low cost postcard marketing.
He would shake his head no and reply that people are only
interested in Web marketing or email marketing today.
I didn't think so. So we made a small wager.
(copy continues)…
* * *
I guarantee by simply using this proven “one-two knockout punch”, I just illustrated,
you'll see your next email campaign produce incredible results. Get ready to
click…send…and make money!
(c) 2001 Surefire Marketing, Inc. All rights reserved.
* * * * *
To write a letter to your own “house list” to endorse another product and make money!
Skills Needed:
· Basic Word Processing
Today’s Lesson:
Okay today – I’m going to show you the secret to where the really “big money” comes
into play!
If you’ve read any marketing manuals you’ve probably heard about your “backend”
being the source of all your major profits in the business. Well, it’s true! Your most
expensive cost ever is going to be getting that initial customer to buy from your web site.
Stop and think about what I just said there!
Whenever you make an initial transaction with someone new there is always that fear of
being ripped off, or not getting exactly what was promised, or being dissatisfied -
whatever the case may be.
The easiest way to increase your revenues each and every month is simply going back to
your same customers and offering new products and services.
Most people completely neglect their current customers and only focus on driving more
and more new customers into the door. (Wrong!)
Each and every month (at least) my customers will get a pitch from me for something
else and it doesn’t have to be a product that I create, even though I’m pretty prolific at
creating products.
It can be a joint venture deal or affiliate program I endorse.
And that’s exactly what we’re going to talk about today… creating an endorsement
email.
This is the opposite side of the coin of looking for joint ventures (now you’re the one
endorsing the other person).
In your research I’m sure you’ve uncovered some products/services that would be a good
fit for your new customers – well here’s your chance to profit from that research.
If the product you’re interested in endorsing has an affiliate program – it’s a total no-
brainer to get going. Just sign up for their affiliate program and then start crafting a
simple email that explains how you found the product and why they should get it.
Here’s a sample endorsement email I’ve sent that should give you some ideas:
*******
[[firstname]] - 3 minutes to greater joy, wealth and
happiness?
Hi [[firstname]]
I stumbled across something unusual recently....
And as a valued Instant Sales Letter member I wanted to let
you know about it.
A few months ago I met a man named John Harricharan at a
seminar, who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should
see my stack of reading material to get to and I'm actually
a quick reader.)
But as luck would have it, I was going away on my honeymoon
one week after this seminar and I decided to bring some
'lighter' reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising,
but once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
His manuscript combined every success principle I've ever
been taught and wraps it all up into one succinct exercise
called a "Power Pause". And the best part is it only takes
just 3 minutes and 3 steps to achieve.
Yep! Only 3 minutes!
The truth is, I constantly find myself applying John's
simple (yet extremely powerful) "Power Pause" principles in
my life now and I feel like there is no problem or situation
I can't conquer. (Frankly - I'm not one of those spiritual
'walk on hot coals' type of guys - but this stuff really has
had a profound effect on my life.)
What's more, other top marketers like Declan Dunn, Jonathan
Mizel, Monique Harris, Joe Vitale and Marlon Sanders all
vouch for John's material (he even has an endorsement from
famed Deepak Chopra, MD).
It's amazing to think there are only 3 steps to solving
almost any problem you'll ever deal with (money, happiness,
relationship, you name it). And John assures me that it
works for anyone willing to give it a try.
The only thing you need to give this information a shot, is
an open mind. Open enough to take a chance on yourself and
the material contained in the "PowerPause". (Actually, you
don't even need to take a chance because his proven material
is backed by a 100% unconditional, guarantee -- so you
really can't lose!)
Do yourself a favor and check out this valuable information
by clicking the link below:
Power Pause
You'll be glad you did!
Yanik Silver
P.S. Could there really be 3 steps to happiness, joy, wealth
and getting almost anything you really want in your life? I
couldn't believe it either until I applied the "Power Pause"
material myself here: Power Pause
* * *
Now, let me point something out to here.
As you see I don’t tell the whole story in the email. I tell just enough to get people
excited and wanted to find out more about this resource.
Also, this is an affiliate link so I do get paid when people buy however I will never, ever
recommend a product unless I’ve purchased it and used myself.
You should make that a principal in your endorsements also because that way people
know that you don’t simply endorse everything.
Trust me, I’ve purchased tons of Internet marketing information and there hasn’t been
anything that has impressed me more than Jonathan’s stuff.
So this email I send out is totally true and sincere.
Also, it’s important when sending out emails to restate your relationship and tell them
how they got on your list.
Be sure there is some anti-spam disclaimer and also a simple way to unsubscribe.
Today’s Assignment:
1. Craft an endorsed email. Write from the heart and tell a story (see the article
below). This is just your rough draft.
Today’s Resources:
Million Dollar Emails - Collection of winning emails from the top Internet marketers
and eCommerce leaders. Just $19. An incredible value! In fact, there’s a whole section on
endorsement emails, customer emails, new customer emails, etc. etc.
WebAdMagic - Complete and comprehensive resource about autoresponders that make
money! You get an entire swipe file filled with tons of winning examples (and more)
Feature Article
=============================================================
The Art of Creating Hypnotic Emails: How To Get Your Emails Opened, Read, and
Responded To
By Yanik Silver, instantsalesletters.com
==============================================================
The power of email marketing is truly the "killer app" of the Internet. Personally, I’ve
witnessed some incredible results from my own email marketing campaigns:
$ $9,188.00 in profits in 72 hours
$ $15,558.81 in less than 3 weeks
$ $15,400.00 in 14 days
And if you read on, I’ll share with you 2 little-known factors to achieving results like this
in your own email marketing campaigns. I call it my “one-two knockout punch”!
The first thing you have to realize is what I’m about to share has been around *way*
before the Internet. The simple truth is that people don’t change and if you understand
human psychology you can make lots and lots of money online.
Your first job is get your email opened. Now, I’m going to make an assumption here;
That you are only using your own opt-in list, I don’t have enough room here to tell why
you should – so please just trust me.
Now, according to eMarketer.com, Americans get an average of 15.2 email messages a
day and that number continues to rise. That means unless your email’s subject line is
compelling – your message will wind up in the trash faster than you can blink!
One of the best ways to create a persuasive subject line is to incorporate curiosity.
Here are a few examples of powerful subject lines:
Hi
Open this before 7:15 p.m
When you receive something like this in your email box, it’s very hard not to take a peek
and open it up. Remember this is very important, your subject line is like a kamikaze
bomber, and its only job is to get your email opened.
----------------
Side note: Every part of your email has to have a job to do and the body of your email is
no different. I’ve had the most success sending out a small ‘teaser’ in the email and then
directed them to a web site for full details and to close the sale.
---------------
Okay, so now what?
Once you got your prospect to open the email, you had better grab their attention and
keep them reading. Frankly, the absolute best way in the world I know is to use a story.
From the ancient times to current day - stories continue to hold readers and listeners
spellbound. There is nothing better than a good story. It works almost like magic. You
can give people information and motivate using stories without having the barriers that
come up normally. This is a seldom used copywriting technique that work wonders
in email.
Here are a few examples I’ve successfully used:
* * *
Hi
I stumbled across something unusual recently....
And as a valued subscriber I wanted to let you know about it.
A few months ago I met a man named John Harricharan at a seminar,
who graciously offered me his material to review.
I smiled and politely thanked him but I knew that I probably
wouldn't get around to reading it anytime soon. (You should see
my stack of reading material to get to and I'm actually a quick
reader.)
But as luck would have it, I was going away on my honeymoon one
week after this seminar and I decided to bring some 'lighter'
reading along.
Honestly, I can't remember the last time I read a book that
didn't deal with the subject of marketing or advertising, but
once I started reading John's material on the airplane
and I couldn't put it down.
It was simply incredible!
(copy continues)…
* * *
* * *
Dear [[firstname]],
Will you help me settle an argument (and win a bet)?
It's between my friend Markus Allen and me.
Here's the deal - I've been bugging Mark to update his
Postcard marketing book for almost a year now. (Mark wrote
"How to Market with Postcards" a couple years ago and it
was the bible for postcard marketing - but now it's out of
print and needed revising). I kept telling him that my
customers would love to find out all his little-known
secrets to low cost postcard marketing.
He would shake his head no and reply that people are only
interested in Web marketing or email marketing today.
I didn't think so. So we made a small wager.
(copy continues)…
* * *
I guarantee by simply using this proven “one-two knockout punch”, I just illustrated,
you'll see your next email campaign produce incredible results. Get ready to
click…send…and make money!
(c) 2001 Surefire Marketing, Inc. All rights reserved.
* * * * *
Day 26 (Friday) - “Announce” your affiliate program
Lesson Objective:
To let the world know your affiliate program is open for business by listing it in various
places online.
Skills Needed:
· Basic Surfing
· Basic Email
Today’s Lesson:
TGIF! We’re still working on your affiliate promotion strategy.
Now, with your tool box in place and a couple successful joint ventures going – it’s time
to let the whole world in on your good thing.
Announcing Your Affiliate Program
You should start is with your existing customer base.
Simply send out an email announcing your program and providing the link where they
can sign up.
Next, you should announce your affiliate program to the different directories of affiliate
programs on the Web.
I announced my new affiliate program to about 20-30 affiliate program directories.
Below is a list of the major Affiliate Program directories you should submit your
information to:
Associate Programs
2-Tier Affiliate Programs
Affiliates Directory
ATL Network
The top directory is Associate Programs, which is run by Allan Gardyne.
He’s somewhere in the sticks of Australia and he has the most comprehensive directory
of affiliate programs.
So when you have your new affiliate program all set up, you go there and announce it and
you should get affiliates.
Your announcement’s listing needs to stress the benefits to affiliates for signing up. Once
again, good copy is important.
The description I used tells affiliates why business owners will be interested in our
product and then I give the specifics on commission structures.
Today’s Assignment:
1. Create several program descriptions for your affiliate program. Each one of the
directories has their own requirements. Just have a ‘long’ and ‘short’ listing ready
to copy and paste.
2. Email your existing customers and let them know about your affiliate program. If
your offer is directly to consumers – let them know they can earn money by
referring their friends.
3. Submit your program to each of the major affiliate directories.
Today’s Resources:
If you don’t want to manually go through the trouble of submitting your program to all
the directories - there is a service at Affiliate Announce that will submit to 40 top
directories (by hand) and save you lots of time.
“Budget Cruncher”!
Submit to the affiliate directories yourself – by cutting and pasting
Program descriptions, sign-up pages, etc.
To let the world know your affiliate program is open for business by listing it in various
places online.
Skills Needed:
· Basic Surfing
· Basic Email
Today’s Lesson:
TGIF! We’re still working on your affiliate promotion strategy.
Now, with your tool box in place and a couple successful joint ventures going – it’s time
to let the whole world in on your good thing.
Announcing Your Affiliate Program
You should start is with your existing customer base.
Simply send out an email announcing your program and providing the link where they
can sign up.
Next, you should announce your affiliate program to the different directories of affiliate
programs on the Web.
I announced my new affiliate program to about 20-30 affiliate program directories.
Below is a list of the major Affiliate Program directories you should submit your
information to:
Associate Programs
2-Tier Affiliate Programs
Affiliates Directory
ATL Network
The top directory is Associate Programs, which is run by Allan Gardyne.
He’s somewhere in the sticks of Australia and he has the most comprehensive directory
of affiliate programs.
So when you have your new affiliate program all set up, you go there and announce it and
you should get affiliates.
Your announcement’s listing needs to stress the benefits to affiliates for signing up. Once
again, good copy is important.
The description I used tells affiliates why business owners will be interested in our
product and then I give the specifics on commission structures.
Today’s Assignment:
1. Create several program descriptions for your affiliate program. Each one of the
directories has their own requirements. Just have a ‘long’ and ‘short’ listing ready
to copy and paste.
2. Email your existing customers and let them know about your affiliate program. If
your offer is directly to consumers – let them know they can earn money by
referring their friends.
3. Submit your program to each of the major affiliate directories.
Today’s Resources:
If you don’t want to manually go through the trouble of submitting your program to all
the directories - there is a service at Affiliate Announce that will submit to 40 top
directories (by hand) and save you lots of time.
“Budget Cruncher”!
Submit to the affiliate directories yourself – by cutting and pasting
Program descriptions, sign-up pages, etc.
Day 11 (Thursday) - Final edit on the sales letter and write titles and descriptions for pay per click links
Lesson Objective:
To do the final edit on your sales letter and website; to write come compelling titles and
descriptions for your pay-per-click links.
Skills Needed:
· Imagination
· Basic word processing
· Basic html
· Basic ftp
Today’s Lesson:
Okay, onward to day 11 (hey, we’re 1/3 of the way done -- Hooray!!)…
Today, we’re going to work on some more copywriting assignments starting with putting
the finishing touches on your sales letter.
If you’ve been doing your assignment you should have a fairly well put together sales
letter – well, now we need to polish it up and really make it sing.
Now, that we’ve let a few days pass since working on your sales letter -- you can go back
at it with new, fresh eyes.
Take a look at the headline – does it really grab your audience’s attention? If not, let’s
make it stronger.
How about the opening? Does that compel people to read further into the letter?
2 tricks, I’ll tell you about here:
1. Sometimes it takes a while for our brains to get warmed up when writing (just like
a car) so many copy editors will just cross out their first couple paragraphs and
make the copy start from that point.
Can you do that?
2. I like short openings that really make people continue reading. For example….
“It’s crazy….”
“Yes, it’s true…” etc.
You want to create a “slippery slide” that people can’t off of once they start reading.
Now, pay attention to your subheads.
Are they making a sales message all by themselves? You’ve got to be able to get the sales
message across to the skimmers who come to your site.
Okay, how are your transitions? Copy transitions (or bucket brigade copy) work to carry
readers over from paragraph.
Things like…
“But, wait there’s more…”
“Let me explain…”
“Fact is, ….” etc.
Next, look at your guarantee and call to action.
Are they easy to understand? Do people know exactly how to give you money?
And the final test is to read it out loud (or have someone read it to you).
The copy should be smooth with no bumps.
At this point your Sales Letter is officially done… but be prepared to make changes in
the future as you make additional distinctions about headlines, copy and more!
Pay-Per-Click Copy
Okay, now it’s time to work on your pay-per-click titles and descriptions.
Overture will let you set your title and site description as anything you’d like – but they
will also review your titles and descriptions to make sure you aren’t misleading anyone or
bringing people to your site under false pretenses.
You can use different titles and descriptions for each search term if you want to hit
certain ‘hot buttons’ specific to those searches.
FACT - Your site titles and descriptions are equivalent to classified ads.
Have you ever seen magazines with hundreds and hundreds of classified ads? Well, this
is almost the same thing. You’re competing with lots of other sites for your perfect
customer to click over to your site.
It’s important to write benefit-laden copy and so people will click on your site. People
don’t want to waste the 10 seconds it takes to click and then hit the ‘back’ button on their
browsers.
So why should they come to your site?
Your title and description are critically important!
Your title with Overture can only be up to 40 characters long. You should capitalize each
word but you can’t use all CAPS. Here’s what Overture says about it:
Title
Titles are normally the first thing users read, so be sure to include the search term in
the title to maximize your clickthroughs. A recent study found that listings that
include the search term in both the title and description have a higher clickthrough
rate (more than 50% higher on average) than those that don't! Titles must be
between 1 to 40 characters long. You must capitalize the first letter of each word in
the title, and keep all characters lower case. (Example: Buy Cars Online Now!)
And your description can be up to 190 characters long. So come up with an important and
compelling reason for people to click on your site.
Here’s Overture’s insight into the description:
Description
The description is your opportunity to draw people to your site by capturing their
interest and attention. Write your descriptions so that users know what they would
find if they clicked through to your site. Including the search term in the description
increases your potential to get clickthroughs by more than 50%! Descriptions must
be between 1 to 190 characters long. You should write your descriptions in a
sentence format and you may not capitalize all characters.
Here’s what I have listed for my title and description on Overture:
Create Instant Sales Letters
Now in 2 1/2 minutes you can quickly and easily create a
sales letter guaranteed to sell your product or service…
without writing!
You’ll notice how the title is my headline and the description is my supporting “classified
ad” copy. You can use this is as a model - now get going…
Today’s Assignment:
1. Finish polishing your sales letter – get 2 people to read it – don’t tell them you
wrote it and listen for their reaction.
* If they ask where they can get your product or service – you’re doing well.
* If they mention how nice the letter is – you need to go back and tweak.
* Or worse, if they say “what the heck is this?” – you’re in real trouble.
2. Create your Overture titles and descriptions. Work on 3 or 4 variations and pick
the best one for the keywords you’ve selected.
3. Submit at least 50 keywords to Overture today using your new titles and
descriptions.
Today’s Resources:
Instant Web Site Traffic! – a complete guide to squeezing every last dime out of your
pay-per-click search engine listings.
Killer Classified Ads – learn how to move people to action with just a few words! The
perfect skills to have when it comes to writing pay per click ads!
To do the final edit on your sales letter and website; to write come compelling titles and
descriptions for your pay-per-click links.
Skills Needed:
· Imagination
· Basic word processing
· Basic html
· Basic ftp
Today’s Lesson:
Okay, onward to day 11 (hey, we’re 1/3 of the way done -- Hooray!!)…
Today, we’re going to work on some more copywriting assignments starting with putting
the finishing touches on your sales letter.
If you’ve been doing your assignment you should have a fairly well put together sales
letter – well, now we need to polish it up and really make it sing.
Now, that we’ve let a few days pass since working on your sales letter -- you can go back
at it with new, fresh eyes.
Take a look at the headline – does it really grab your audience’s attention? If not, let’s
make it stronger.
How about the opening? Does that compel people to read further into the letter?
2 tricks, I’ll tell you about here:
1. Sometimes it takes a while for our brains to get warmed up when writing (just like
a car) so many copy editors will just cross out their first couple paragraphs and
make the copy start from that point.
Can you do that?
2. I like short openings that really make people continue reading. For example….
“It’s crazy….”
“Yes, it’s true…” etc.
You want to create a “slippery slide” that people can’t off of once they start reading.
Now, pay attention to your subheads.
Are they making a sales message all by themselves? You’ve got to be able to get the sales
message across to the skimmers who come to your site.
Okay, how are your transitions? Copy transitions (or bucket brigade copy) work to carry
readers over from paragraph.
Things like…
“But, wait there’s more…”
“Let me explain…”
“Fact is, ….” etc.
Next, look at your guarantee and call to action.
Are they easy to understand? Do people know exactly how to give you money?
And the final test is to read it out loud (or have someone read it to you).
The copy should be smooth with no bumps.
At this point your Sales Letter is officially done… but be prepared to make changes in
the future as you make additional distinctions about headlines, copy and more!
Pay-Per-Click Copy
Okay, now it’s time to work on your pay-per-click titles and descriptions.
Overture will let you set your title and site description as anything you’d like – but they
will also review your titles and descriptions to make sure you aren’t misleading anyone or
bringing people to your site under false pretenses.
You can use different titles and descriptions for each search term if you want to hit
certain ‘hot buttons’ specific to those searches.
FACT - Your site titles and descriptions are equivalent to classified ads.
Have you ever seen magazines with hundreds and hundreds of classified ads? Well, this
is almost the same thing. You’re competing with lots of other sites for your perfect
customer to click over to your site.
It’s important to write benefit-laden copy and so people will click on your site. People
don’t want to waste the 10 seconds it takes to click and then hit the ‘back’ button on their
browsers.
So why should they come to your site?
Your title and description are critically important!
Your title with Overture can only be up to 40 characters long. You should capitalize each
word but you can’t use all CAPS. Here’s what Overture says about it:
Title
Titles are normally the first thing users read, so be sure to include the search term in
the title to maximize your clickthroughs. A recent study found that listings that
include the search term in both the title and description have a higher clickthrough
rate (more than 50% higher on average) than those that don't! Titles must be
between 1 to 40 characters long. You must capitalize the first letter of each word in
the title, and keep all characters lower case. (Example: Buy Cars Online Now!)
And your description can be up to 190 characters long. So come up with an important and
compelling reason for people to click on your site.
Here’s Overture’s insight into the description:
Description
The description is your opportunity to draw people to your site by capturing their
interest and attention. Write your descriptions so that users know what they would
find if they clicked through to your site. Including the search term in the description
increases your potential to get clickthroughs by more than 50%! Descriptions must
be between 1 to 190 characters long. You should write your descriptions in a
sentence format and you may not capitalize all characters.
Here’s what I have listed for my title and description on Overture:
Create Instant Sales Letters
Now in 2 1/2 minutes you can quickly and easily create a
sales letter guaranteed to sell your product or service…
without writing!
You’ll notice how the title is my headline and the description is my supporting “classified
ad” copy. You can use this is as a model - now get going…
Today’s Assignment:
1. Finish polishing your sales letter – get 2 people to read it – don’t tell them you
wrote it and listen for their reaction.
* If they ask where they can get your product or service – you’re doing well.
* If they mention how nice the letter is – you need to go back and tweak.
* Or worse, if they say “what the heck is this?” – you’re in real trouble.
2. Create your Overture titles and descriptions. Work on 3 or 4 variations and pick
the best one for the keywords you’ve selected.
3. Submit at least 50 keywords to Overture today using your new titles and
descriptions.
Today’s Resources:
Instant Web Site Traffic! – a complete guide to squeezing every last dime out of your
pay-per-click search engine listings.
Killer Classified Ads – learn how to move people to action with just a few words! The
perfect skills to have when it comes to writing pay per click ads!
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